Tuesday, May 19, 2026

Joe Montana Super Bowl Jersey Sets Football Auction Record

  • A Joe Montana jersey went for $1.212 million at auction — a new football jersey record.
  • The jersey was part of an auction collection that earned almost four million in total.
San Francisco 49ers quarterback Joe Montana
San Francisco 49ers

A Joe Montana jersey — worn during two of his Super Bowl wins with the San Francisco 49ers — just set a staggering new record for football jerseys sold through auction.

The jersey reportedly went for $1.212 million through auction marketplace Goldin. That’s more than twice the previous record held by a Tom Brady jersey that sold for $480,000.

Yankees player Aaron Judge grimaces after an at-bat

Aaron Judge Record Home Run Ball Sells for $1.5 Million

The ball’s seller reportedly received a $3 million offer in the fall.
December 19, 2022

Montana won four Super Bowls in his career, but the ones where he wore the auctioned jersey were Super Bowl XIX against the Miami Dolphins and Super Bowl XXIII against the Cincinnati Bengals. During the latter Super Bowl, Montana famously completed his 92-yard drive.

Montana’s jersey was one of several items Goldin had at an auction as part of a collection of Montana’s memorabilia. The ball for his last touchdown pass with the 49ers went for more than $40,000. Even his high school jersey went for a jaw-dropping $36,000. 

The Hall-of-Famer’s collection earned almost four million in total.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 25, 2024; Pittsburgh, Pennsylvania, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) is interviewed by Netflix reporter Stacey Dales following a win against the Pittsburgh Steelers at Acrisure Stadium. Mandatory Credit: Barry Reeger-Imagn Images
opinion

NFL ‘Tempting Fate’ With Open-Armed Embrace of Streamers

The NFL’s media rights strategy isn’t without potential risk.
Oct 25, 2025; Cincinnati, Ohio, USA; Cincinnati Bearcats quarterback Brendan Sorsby walks off the field after defeating the Baylor Bears at Nippert Stadium. Mandatory Credit: Aaron Doster-Imagn Images

Texas Tech QB Sorsby Sues NCAA Seeking Eligibility

If deemed ineligible, Sorsby is eyeing the NFL Supplemental Draft.

Nashville’s New $2.1B Stadium Expected to Land 2030 Super Bowl

Team owners will vote on future Super Bowl and NFL Draft locations.
Dec 12, 2021; Nashville, Tennessee, USA; Jacksonville Jaguars head coach Urban Meyer on the sidelines against the Tennessee Titans during the second half at Nissan Stadium. Mandatory Credit: Steve Roberts-USA TODAY Sports

Jaguars Win $30M Contract Dispute Against Urban Meyer

The Jaguars fired Meyer for cause in 2021.

Featured Today

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Sponsored

Volpe Brings Style to the Bronx

With the New York Yankees & Anthony Volpe, Charles Tyrwhitt is bringing its decades-long playbook to one of sports’ biggest stages.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf, Lifestyle, and Licensed Sports

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investors’ Tariff Concerns Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.