Saturday, September 26, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Joe Montana Super Bowl Jersey Sets Football Auction Record

  • A Joe Montana jersey went for $1.212 million at auction — a new football jersey record.
  • The jersey was part of an auction collection that earned almost four million in total.
San Francisco 49ers quarterback Joe Montana
San Francisco 49ers

A Joe Montana jersey — worn during two of his Super Bowl wins with the San Francisco 49ers — just set a staggering new record for football jerseys sold through auction.

The jersey reportedly went for $1.212 million through auction marketplace Goldin. That’s more than twice the previous record held by a Tom Brady jersey that sold for $480,000.

Yankees player Aaron Judge grimaces after an at-bat

Aaron Judge Record Home Run Ball Sells for $1.5 Million

The ball’s seller reportedly received a $3 million offer in the fall.
December 19, 2022

Montana won four Super Bowls in his career, but the ones where he wore the auctioned jersey were Super Bowl XIX against the Miami Dolphins and Super Bowl XXIII against the Cincinnati Bengals. During the latter Super Bowl, Montana famously completed his 92-yard drive.

Montana’s jersey was one of several items Goldin had at an auction as part of a collection of Montana’s memorabilia. The ball for his last touchdown pass with the 49ers went for more than $40,000. Even his high school jersey went for a jaw-dropping $36,000. 

The Hall-of-Famer’s collection earned almost four million in total.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 24, 2026; Rio de Janiero, Brazil; NFL A Wilson NFL official Duke football wtih the 2026 NFL Rio Game logo at the NFL Shop at Shopping Leblon. Mandatory Credit: Kirby Lee-Imagn Images

NFLPA: Brazil Field Issues About Performance, Not Player Safety

“Growth alone cannot be the goal,” says NFLPA executive director JC Tretter.
Jan 19, 2026; Miami Gardens, FL, USA; United States President Donald Trump (left) and Ivanka Trump (right) before the College Football Playoff National Championship game at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images

White House Denies Trump Movements Impacted CFP Game

The topic has been widely discussed ahead of Texas-Tennessee.
Nov 7, 2015; New Orleans, LA, USA; The American Athletic Conference logo at Yulman Stadium before the game between the Tulane Green Wave and the Connecticut Huskies. Mandatory Credit: Chuck Cook-USA TODAY Sports

American ‘Not Proactively Seeking’ New Members Despite Overtures

Three schools reportedly have interest in joining the league.
podcast thumbnail mobile
Front Office Sports Today

9/25/26 – Trump Skips ‘GameDay,’ Sun Leave Connecticut, Juszczyk’s ‘Juice’ Fine

0:00

Featured Today

Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images
April 8, 2026

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.