• Loading stock data...
Monday, March 16, 2026

Joe Montana Super Bowl Jersey Sets Football Auction Record

  • A Joe Montana jersey went for $1.212 million at auction — a new football jersey record.
  • The jersey was part of an auction collection that earned almost four million in total.
San Francisco 49ers quarterback Joe Montana
San Francisco 49ers

A Joe Montana jersey — worn during two of his Super Bowl wins with the San Francisco 49ers — just set a staggering new record for football jerseys sold through auction.

The jersey reportedly went for $1.212 million through auction marketplace Goldin. That’s more than twice the previous record held by a Tom Brady jersey that sold for $480,000.

Yankees player Aaron Judge grimaces after an at-bat

Aaron Judge Record Home Run Ball Sells for $1.5 Million

The ball’s seller reportedly received a $3 million offer in the fall.
December 19, 2022

Montana won four Super Bowls in his career, but the ones where he wore the auctioned jersey were Super Bowl XIX against the Miami Dolphins and Super Bowl XXIII against the Cincinnati Bengals. During the latter Super Bowl, Montana famously completed his 92-yard drive.

Montana’s jersey was one of several items Goldin had at an auction as part of a collection of Montana’s memorabilia. The ball for his last touchdown pass with the 49ers went for more than $40,000. Even his high school jersey went for a jaw-dropping $36,000. 

The Hall-of-Famer’s collection earned almost four million in total.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 19, 2025; Santa Clara, California, USA; NBC Sports commentator Tony Dungy after the game between the San Francisco 49ers and the Atlanta Falcons at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images

Why Ex-NFL Coaches Are No Longer Surefire Media Stars

Tony Dungy’s departure from NBC is the latest example of an emerging trend.

Seahawks GM: State’s Millionaire Tax Will ‘Sting’ Player Recruitment

The Super Bowl-winning GM foresees a competitive disadvantage forthcoming.
Dec 21, 2025; Glendale, Arizona, USA; Atlanta Falcons linebacker James Pearce Jr. (27) against the Arizona Cardinals at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images

James Pearce Jr. Charged With 3 Felonies in Domestic Dispute

WNBA forward Rickea Jackson was granted an initial protection order against Pearce.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.

Why the NFL’s 2026 Schedule Could Look Very Different

The upcoming slate will feature even more standalone games.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
exclusive

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf, Lifestyle, and Licensed Sports

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investors’ Tariff Concerns Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.