Wednesday, October 21, 2026

Joe Montana Super Bowl Jersey Sets Football Auction Record

  • A Joe Montana jersey went for $1.212 million at auction — a new football jersey record.
  • The jersey was part of an auction collection that earned almost four million in total.
San Francisco 49ers quarterback Joe Montana
San Francisco 49ers

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

A Joe Montana jersey — worn during two of his Super Bowl wins with the San Francisco 49ers — just set a staggering new record for football jerseys sold through auction.

The jersey reportedly went for $1.212 million through auction marketplace Goldin. That’s more than twice the previous record held by a Tom Brady jersey that sold for $480,000.

Yankees player Aaron Judge grimaces after an at-bat

Aaron Judge Record Home Run Ball Sells for $1.5 Million

The ball’s seller reportedly received a $3 million offer in the fall.
December 19, 2022

Montana won four Super Bowls in his career, but the ones where he wore the auctioned jersey were Super Bowl XIX against the Miami Dolphins and Super Bowl XXIII against the Cincinnati Bengals. During the latter Super Bowl, Montana famously completed his 92-yard drive.

Montana’s jersey was one of several items Goldin had at an auction as part of a collection of Montana’s memorabilia. The ball for his last touchdown pass with the 49ers went for more than $40,000. Even his high school jersey went for a jaw-dropping $36,000. 

The Hall-of-Famer’s collection earned almost four million in total.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Goodell Addresses Steve Tisch, Paris Concerns, NFL Officiating

Goodell also talked about Jay-Z and Super Bowl halftime rumors.
Oct 11, 2025; College Park, Maryland, USA; Maryland Terrapins head coach Mike Locksley walks the sidelines during the first half against the Nebraska Cornhuskers at SECU Stadium. Mandatory Credit: Tommy Gilligan-Imagn Images

Maryland Breaks Ice With $10M Mike Locksley Firing

$4.9 million is due to Locksley within 60 days.
Inglewood, CA - October 12, 2026 - SoFi Stadium: Troy Aikman prior to a regular season Monday Night Football game.
Opinion

‘Nobody Calls a Game Better’: Why ESPN Should Keep Troy Aikman

Michael Wilbon and Stephen A. Smith have publicly backed Aikman.
podcast thumbnail mobile
Front Office Sports Today

10/21/26 – T-Mac Backs Clippers Penalty, 80-to-1 Rays Haunt Sportsbooks, Jay-Z Picks Jay-Z

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images
April 8, 2026

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.