Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:
- Athlete: Jeremiah Smith
- Sport: Football
- School: Ohio State
- Brand: Red Bull
The deal: Smith, a true freshman who already has 211 receiving yards and three touchdowns after two games with the Buckeyes, is becoming the energy drink company’s first college football endorser. “Off week, got my wiiings,” he posted in a video on his social media channels announcing the partnership, which a source tells Front Office Sports is for multiple years.
The 18-year-old receiver joins Red Bull’s NIL roster, which includes women’s basketball players MiLaysia Fulwiley (South Carolina) and Mikaylah Williams (LSU); volleyball players Bergen Reilly (Nebraska), Madisen Skinner (Texas), and Olivia Babcock (Pitt); and Boston College hockey player Will Smith.
![[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26465842_168416386_lowres-scaled.jpg?quality=100&w=1024)
![[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26636703-scaled-e1770932227605.jpg?quality=100&w=1024)
