Friday, May 1, 2026

Jaylen Brown Doubles Down on Nike Blame for Olympic Snub

  • ‘I do for sure,’ Brown said when asked about whether he thinks Nike was involved.
  • He has criticized Nike in the past and worn the shoes with the swoosh logo removed.
Brian Fluharty-USA TODAY Sports

Jaylen Brown made some cryptic social media posts last week that pointed to Nike’s potential involvement in his Celtics teammate Derrick White getting picked for the U.S. men’s Olympic team over him (“Im not afraid of you or your resources,” he posted Thursday). On Monday night, he doubled down.

“I do for sure,” Brown said in reference to whether he thinks Nike played a part in the decision. “There will be more stuff to come with that. As of now, I’m not gonna comment on it.”

The 2024 NBA Finals MVP gave his thoughts while in Las Vegas to watch a Celtics Summer League game alongside his girlfriend, Kysre Gondrezick, and her former Chicago Sky teammate Angel Reese.

Brown made it clear that he was happy for his Nike-signed teammate, whom he said he called “right away” when he heard the news.

“I wasn’t surprised, but my reaction was that I was happy for D-White. It’s dope to have so [many] of our guys on there, so I was happy for those guys. But I wasn’t surprised,” Brown said. “Me and D-White are good.”

White was chosen for the team to replace Kawhi Leonard, and he is the only player on the roster who has never been an NBA All-Star. He will join fellow Celtics Jayson Tatum and Jrue Holiday in Paris.

Brown, who hasn’t had a shoe deal since his contract with Adidas expired in 2021, has publicly criticized Nike when it came to the company’s fallout with Kyrie Irving. This past season, he’s worn Nikes, Irving’s Antas, and even Nikes without the swoosh logo.

Brown isn’t the first to accuse Nike of meddling in the Olympic selection process. The Kenyan marathon team, one of the fastest in the world, has faced criticisms in several recent Olympics for Nike athletes making the team over more qualified runners. The company sponsors Athletics Kenya, the national federation which makes the selections.

A spokesperson for Nike did not immediately respond to Front Office Sports’ request for comment.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dundon Pours Money Into Pickleball As He Cuts Blazers Spending

NBA fans have nicknamed the Blazers owner “El Cheapo.”

Caitlin Clark Calls Out Indiana Fever Graphic Made With AI Tools

The NHL’s Jets and Blues also use AI in their content.

Elizabeth Williams Explains Why WNBA Players Drew Line on Housing

Williams recently re-signed with the Sky for two years, $1.2 million.
exclusive

Mark Cuban Admits He Wanted to Buy Back Mavericks

“That’s just not the game anymore.”

Featured Today

Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
Brendan Sorsby runs with the ball during the Texas Tech football team's spring game, Friday, April 17, 2026, at Jones AT&T Stadium.
April 27, 2026

Texas Tech QB Sorsby to Seek Treatment for Gambling Addiction

The NCAA has reportedly opened an investigation into Sorsby’s betting activity.
Mar 19, 2026; Portland, OR, USA; BYU Cougars forward AJ Dybantsa (3) dribbles against Texas Longhorns forward Dailyn Swain (3) in the second half during a first round game of the men's 2026 NCAA Tournament at Moda Center.
April 29, 2026

AJ Dybantsa Has Big NBA Plans. He’ll Chase Them While Wearing Nike

“Around sixth grade, that was my first dunk.”
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Mar 25, 2026; Miami Gardens, FL, USA; Elena Rybakina (KAZ) salutes the crowd after her natch against Jessica Pegula (USA) (not pictured) on day nine of the 2026 Miami Open at Hard Rock Stadium.
April 27, 2026

Tennis Star Calls Out ‘Wrong’ Electric Line-Calling System in Madrid

A stomach virus has spread across the Madrid Open.
Sponsored

How Thrivent and Athletes for Hope Are Leading With Purpose

Meet those making a difference as Thrivent and Athletes for Hope spotlight community impact.
Indiana University quarterback Fernando Mendoza speaks to the media at the 2026 NFL Combine.
April 24, 2026

Fernando Mendoza Will Arrive in Unique Raiders Situation

The top pick enters the league with high intrigue and higher expectations.
April 24, 2026

Carlos Alcaraz Withdraws From French Open Due to Wrist Injury

Jannik Sinner would secure a career Grand Slam with a French Open title.