Saturday, July 11, 2026

Jaylen Brown Doubles Down on Nike Blame for Olympic Snub

  • ‘I do for sure,’ Brown said when asked about whether he thinks Nike was involved.
  • He has criticized Nike in the past and worn the shoes with the swoosh logo removed.
Brian Fluharty-USA TODAY Sports

Jaylen Brown made some cryptic social media posts last week that pointed to Nike’s potential involvement in his Celtics teammate Derrick White getting picked for the U.S. men’s Olympic team over him (“Im not afraid of you or your resources,” he posted Thursday). On Monday night, he doubled down.

“I do for sure,” Brown said in reference to whether he thinks Nike played a part in the decision. “There will be more stuff to come with that. As of now, I’m not gonna comment on it.”

The 2024 NBA Finals MVP gave his thoughts while in Las Vegas to watch a Celtics Summer League game alongside his girlfriend, Kysre Gondrezick, and her former Chicago Sky teammate Angel Reese.

Brown made it clear that he was happy for his Nike-signed teammate, whom he said he called “right away” when he heard the news.

“I wasn’t surprised, but my reaction was that I was happy for D-White. It’s dope to have so [many] of our guys on there, so I was happy for those guys. But I wasn’t surprised,” Brown said. “Me and D-White are good.”

White was chosen for the team to replace Kawhi Leonard, and he is the only player on the roster who has never been an NBA All-Star. He will join fellow Celtics Jayson Tatum and Jrue Holiday in Paris.

Brown, who hasn’t had a shoe deal since his contract with Adidas expired in 2021, has publicly criticized Nike when it came to the company’s fallout with Kyrie Irving. This past season, he’s worn Nikes, Irving’s Antas, and even Nikes without the swoosh logo.

Brown isn’t the first to accuse Nike of meddling in the Olympic selection process. The Kenyan marathon team, one of the fastest in the world, has faced criticisms in several recent Olympics for Nike athletes making the team over more qualified runners. The company sponsors Athletics Kenya, the national federation which makes the selections.

A spokesperson for Nike did not immediately respond to Front Office Sports’ request for comment.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 21, 2026; Dallas, Texas, USA; LA Clippers forward Kawhi Leonard (2) controls the ball during the second quarter against the Dallas Mavericks at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images

Kawhi Leonard Trade on Hold Until NBA Wraps Investigation

The Raptors agreed to acquire Leonard from the Clippers in June.
Dec 16, 2025; Las Vegas, Nevada, USA; NBA commissioner Adam Silver speaks during press conference at the Emirates NBA Cup Final at T-Mobile Arena. Mandatory Credit: Kirby Lee-Imagn Images

NBA Expansion Heats Up in Vegas, Slows in Seattle

Multiple potential bidders have expressed interest in Vegas in recent weeks.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.

Two Bidders Pull Ahead in Seahawks Sale Process

One of the two groups includes at least one former Seahawks player.
Jan 7, 2023; Boulder, Colorado, USA; PAC 12 sports broadcaster Jacob Tobey prior to the game between the Oregon State Beavers against the Colorado Buffaloes at CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Exclusive

Jacob Tobey Out as Spurs Announcer After Affair Allegation

Tobey had been calling Spurs games since 2024.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Jul 10, 2026; London, United Kingdom; Jannik Sinner of Italy celebrates winning his semifinal match against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club

Jannik Sinner Reclaims Spot in Grand Slam Final to Vie for $4.8M

Sunday’s winner will claim the No. 4 spot on the career earnings list.
July 8, 2026

Jessica Shepard’s $2M Stunner Has Become WNBA’s Biggest Bargain

Shepard was named a 2026 All-Star starter.
July 10, 2026

The Parity Era of Women’s Tennis Continues at Wimbledon

Karolína Muchová and Linda Nosková meet in the Wimbledon final Saturday.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Apr 1, 2026; Salt Lake City, Utah, USA; Denver Nuggets center Nikola Jokić (15) looks to pass the ball during the second half against the Utah Jazz at Delta Center.
July 7, 2026

Nuggets ‘Unconcerned’ Over Jokić’s Delay in Contract Extension

Jokić is eligible for the richest deal in NBA history next summer.
July 4, 2026

Serena Williams Withdraws From Wimbledon With Knee Injury

Williams lost to Maya Joint in her singles return Tuesday.
July 2, 2026

Alex Ovechkin Will Return to Washington for One More Season

The one-year contract extension is based heavily on an appearance incentive.
Jun 11, 2026; Portland, Oregon, USA; WNBA Commissioner Cathy Engelbert meets with the working media before Portland Fire against the Las Vegas Aces at Moda Center.
June 30, 2026

Cathy Engelbert Responds to Alyssa Thomas’s Callout

Thomas received a Flagrant 2 foul and one-game suspension last week.