Jay-Z’s Roc Nation entertainment agency and book publisher Random House have launched “Roc Lit 101,” a new literary publishing partnership.
The first book published under the imprint will be a memoir by former New York Yankees pitcher CC Sabathia.
CC Making Moves: Sabathia’s upcoming book adds to his off-the-field creative endeavors. Over the summer, after trying out TV with ESPN, he inked a multi-year audio partnership with The Ringer and Spotify that includes his “R2C2” podcast with Ryan Ruocco.
This year, Sabathia partnered with apparel company Roots of Fight as well, serving as creative director for a clothing line that honors Black baseball players and legends. Sabathia will also narrate an HBO documentary about his life — including his struggles with addiction — that premieres Dec. 22.
A Business, Man: Since Jay-Z launched Roc Nation Sports in 2013, the agency has represented top-tier athletes:
- Kyrie Irving
- Saquon Barkley
- Skylar Diggins-Smith
- Marcus Rashford
Jay-Z also works with the NFL on their “Inspire Change” social justice program and Super Bowl halftime shows, and helped bring the Nets to Brooklyn when he held a minority stake in the team.
