• Loading stock data...
Tuesday, February 3, 2026

iWorkout

Apple Fitness+
Apple

Apple Fitness+ will be out later this year, as Apple officially announced the personalized workout app yesterday. The app will be connected to Apple Watch and offer workouts through its other products like iPhone, iPad and Apple TV, with metrics from the watch displayed on screen.

The news came with the official announcement of Apple One subscription bundles. Fitness+ is launching into a world where gym goers are shifting to at-home workouts. Apple’s stock rose only 0.16% today, whereas Peloton was up 4.19%.

Peloton CEO John Foley — whose company saw fourth-quarter sales jump 172% year-over-year — welcomed Apple into the fitness streaming space. “The biggest thing I will say is it’s quite a legitimization of fitness content, to the extent the biggest company in the world, a $2 trillion company, is coming in and saying fitness content matters,” Foley said

Apple Fitness — which will cost $9.99 a month or $79.99 a year — will include classes for: 

  • Cycling
  • Treadmill
  • Rowing
  • HIIT
  • Strength
  • Yoga
  • Dance 
  • Mindful cool down

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Penalties in Vegas Reignite F1 Title Fight—and ESPN’s Final Stretch

There are two races and a sprint race remaining in the calendar.
Draymond Green

NBA Ratings Up 30% Through First Month Despite Star Injury Woes

The NBA added NBC and Amazon as new media partners this season.

F1 Returns to Vegas for Its Final U.S. Race on ESPN

Formula One will move to Apple TV next year.
Trinity Rodman

NWSL Regular-Season Ratings See Big Surge, Playoffs Up 5%

Regular-season viewership grew by over 20%, averaging more than 200,000.

Featured Today

Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.