Monday, June 22, 2026

Investment Interest In U.K. Women’s Soccer Has Never Been Higher

  • The Women’s Super League clubs could soon be getting investment from outside entities.
  • The $100 million Mercury 13 fund continues to search for its first investment.
Chelsea player Guro Reiten completes pass during game
Barclays Women’s Super League

As momentum around women’s sports continues to grow globally, U.K. soccer is proving to be a key market in which to invest new money.

Several Premier League clubs are seeking to stoke private equity investment in the Women’s Super League teams they are affiliated with, according to Bloomberg

The idea would be to allow outside investors to buy into WSL commercial operations, rather than have EPL clubs completely fund women’s teams. Previously, the FA had reportedly asked EPL clubs to invest more than $31 million in WSL operations.

Meanwhile, Mercury 13 — the new $100 million fund focused on building out a multi-club portfolio for women’s pro teams — remains on the hunt for its first investment after a deal to acquire Lewes FC’s women’s club fell through. The two sides announced the news on Monday. 

Mercury 13, led by entrepreneur Victoire Cogevina Reynal, said it remains committed to investing in women’s soccer, while Lewes plans to search for an alternate investor.

Tickets In Demand

Arsenal is closing in on a significant attendance mark for its women’s teams, with nearly 100,000 fans having already attended four home matches this season. Arsenal women play about half their matches at the same 60,000-seat Emirates Stadium that regularly houses the men’s squad. Arsenal had 54,115 attend its home opener at Emirates Stadium.

Chelsea’s women’s team has averaged over 7,200 fans in five home matches, and Manchester United has drawn an average of 15,306 fans over four matches.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Women’s PGA Championship Now Richest Event in Women’s Golf

Prize money is increasing by $1 million to $13 million.
Dec 7, 2024; Carson, California, USA; Alexi Lalas looks on before the 2024 MLS Cup between the LA Galaxy and the New York Red Bulls at Dignity Health Sports Park. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
Opinion

Have Soccer Fans Had Enough of Fox’s Alexi Lalas?

The former USMNT star has been a polarizing presence for Fox.

Curaçao’s World Cup Goalie Eloy Room Puts Spotlight on the USL

Eloy Room plays for Miami FC in the USL Championship.

USMNT Delivers Another Ratings Win for Fox With 14.8M Viewers

The U.S. has two group-stage wins for the first time since 1930.
podcast thumbnail mobile
Front Office Sports Today

6/22/26 – USMNT Wins the Group, Serena Gets Wimbledon Wild Card, UFC White House Ratings, Wyndham Clark Wins US Open

0:00

Featured Today

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.

Karim López Emerges As NBA Draft’s Biggest International Star

This year’s international prospect pool is the thinnest in years.
Big3
June 22, 2026

Why Big3 Is Going Public as Ice Cube Laments NBA Constraints

“In my vision, we’re here 100 years, not just nine,” Ice Cube tells FOS.
June 22, 2026

NBA Draft Is Loaded—and Is About to Change Forever

The draft will be the last of the NBA’s current system.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Michigan Wolverines head coach Dusty May talks with his team Monday, April 6, 2026, during the NCAA men's basketball tournament national championship game against the UConn Huskies at Lucas Oil Stadium in Indianapolis.
June 22, 2026

Mavericks Hire Dusty May From Michigan

May led Michigan to the national championship in April.
Jun 16, 2026; Phoenix, Arizona, USA; Los Angeles Angels center fielder Mike Trout (27) looks on in the first inning against the Arizona Diamondbacks at Chase Field.
June 22, 2026

MLB Owners Proposal Radically Shifts Player Development

Teenaged big-leaguers would become extinct under the latest proposal.
June 21, 2026

Wyndham Clark Captures Second U.S. Open As Fans Turn Against Him

Clark fended off his final-round playing partner, Scottie Scheffler.
June 21, 2026

Serena Williams to Make Singles Return at Wimbledon

She will also play in the doubles tournament alongside her sister, Venus.