Wednesday, June 10, 2026

Investment Interest In U.K. Women’s Soccer Has Never Been Higher

  • The Women’s Super League clubs could soon be getting investment from outside entities.
  • The $100 million Mercury 13 fund continues to search for its first investment.
Chelsea player Guro Reiten completes pass during game
Barclays Women’s Super League

As momentum around women’s sports continues to grow globally, U.K. soccer is proving to be a key market in which to invest new money.

Several Premier League clubs are seeking to stoke private equity investment in the Women’s Super League teams they are affiliated with, according to Bloomberg

The idea would be to allow outside investors to buy into WSL commercial operations, rather than have EPL clubs completely fund women’s teams. Previously, the FA had reportedly asked EPL clubs to invest more than $31 million in WSL operations.

Meanwhile, Mercury 13 — the new $100 million fund focused on building out a multi-club portfolio for women’s pro teams — remains on the hunt for its first investment after a deal to acquire Lewes FC’s women’s club fell through. The two sides announced the news on Monday. 

Mercury 13, led by entrepreneur Victoire Cogevina Reynal, said it remains committed to investing in women’s soccer, while Lewes plans to search for an alternate investor.

Tickets In Demand

Arsenal is closing in on a significant attendance mark for its women’s teams, with nearly 100,000 fans having already attended four home matches this season. Arsenal women play about half their matches at the same 60,000-seat Emirates Stadium that regularly houses the men’s squad. Arsenal had 54,115 attend its home opener at Emirates Stadium.

Chelsea’s women’s team has averaged over 7,200 fans in five home matches, and Manchester United has drawn an average of 15,306 fans over four matches.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Infantino Defends World Cup’s Handling of Iran, Tickets, and Visas

Infantino suggested reporters should “just chill, relax.”
Soccer Football - LaLiga - Osasuna v Atletico Madrid - El Sadar Stadium, Pamplona, Spain - May 12, 2026 Atletico Madrid's Alexander Sorloth in action with Osasuna's Valentin Rosier

What Really Happened With the Spanish Soccer Team and Kalshi

The club said it wanted to clear up its actions after “recent reports.”
Jun 5, 2026; Miami, Florida, USA; Peru midfielder Alfonso Barca (2) battles for possession against Haiti forward Wilson Isidor (18) during the first half at Nu Stadium

The Expanded 48-Team World Cup Will Be Nearly Unrecognizable

Expect more conservative soccer and a less-thrilling group stage.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
Jun 1, 2026; Oklahoma City, OK, USA; Texas Tech Red Raiders pitcher Nijaree Canady (24) points after a strikeout in the fifth inning against the Alabama Crimson Tide during the NCAA Women’s College World Series at Devon Park. Mandatory Credit: Brett Rojo-Imagn Images

NiJaree Canady Remains Unsigned With AUSL Season Underway

Canady was the No. 2 pick in the 2026 AUSL Draft.
June 9, 2026

LIV CEO Won’t Guarantee Final 4 Events of 2026 Season Happen

The PIF in April said it would fund LIV through this season.
June 10, 2026

Why WNBA Expansion Teams Are Surprising the League Again

The Fire and Tempo are much better than expected.
Sponsored

World Cup Betting Preview: Big Kickoff in USA, Canada, and Mexico

A look at the key betting storylines with BetMGM heading into the tournament, including favorites, dark horses, and top scorer odds.
June 9, 2026

U.S. Open Qualifying Sends High School Stars to Shinnecock

Miles Russell and Giuseppe Puebla, both 17, earned spots Monday.
Apr 28, 2026; New York, New York, USA; Left to right: Tina Fey and Timothee Chalamet and Kylie Jenner and Ben Stiller and Christine Taylor sit court side during the first quarter of game five of the first round of the 2026 NBA Playoffs between the New York Knicks and Atlanta Hawks at Madison Square Garden. Mandatory Credit: Brad Penner-Imagn Images
June 8, 2026

The Unwritten Rules of Madison Square Garden’s Celebrity Row

The best seats in the house come with unspoken expectations.
June 8, 2026

Knicks NBA Finals Ticket Prices Plunge Ahead of Trump’s MSG Visit

Get-in prices for Monday’s Game 3 plummet by more than half.
June 8, 2026

UFC Freedom 250 at White House Faces Last-Minute Legal Threat

The newly filed lawsuit alleges several breaches of required protocols.