• Loading stock data...
Sunday, February 8, 2026

Investment Interest In U.K. Women’s Soccer Has Never Been Higher

  • The Women’s Super League clubs could soon be getting investment from outside entities.
  • The $100 million Mercury 13 fund continues to search for its first investment.
Chelsea player Guro Reiten completes pass during game
Barclays Women’s Super League

As momentum around women’s sports continues to grow globally, U.K. soccer is proving to be a key market in which to invest new money.

Several Premier League clubs are seeking to stoke private equity investment in the Women’s Super League teams they are affiliated with, according to Bloomberg

The idea would be to allow outside investors to buy into WSL commercial operations, rather than have EPL clubs completely fund women’s teams. Previously, the FA had reportedly asked EPL clubs to invest more than $31 million in WSL operations.

Meanwhile, Mercury 13 — the new $100 million fund focused on building out a multi-club portfolio for women’s pro teams — remains on the hunt for its first investment after a deal to acquire Lewes FC’s women’s club fell through. The two sides announced the news on Monday. 

Mercury 13, led by entrepreneur Victoire Cogevina Reynal, said it remains committed to investing in women’s soccer, while Lewes plans to search for an alternate investor.

Tickets In Demand

Arsenal is closing in on a significant attendance mark for its women’s teams, with nearly 100,000 fans having already attended four home matches this season. Arsenal women play about half their matches at the same 60,000-seat Emirates Stadium that regularly houses the men’s squad. Arsenal had 54,115 attend its home opener at Emirates Stadium.

Chelsea’s women’s team has averaged over 7,200 fans in five home matches, and Manchester United has drawn an average of 15,306 fans over four matches.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

WNBA Owners Make Small Concessions in Latest CBA Proposal

The league’s newest offer includes some housing for players.
Milano Cortina 2026 Olympic Winter Games at Milano Rho Ice Hockey Arena

Olympics Norovirus Outbreak Postpones Finnish Women’s Hockey Game

More than half the women’s team is sick or quarantining.
exclusive

Chicago Sky ‘Self-Dealing’ Suit Is Reminder of WNBA’s Painful Past

A minority investor sued team co-founder Michael Alter last week.

Cristiano Ronaldo Skips Game to Express Displeasure With Saudi PIF

He’s never won a Saudi title since joining in late 2022.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.

3 Big Topics From Super Bowl Week: Belichick, Tisch, 18th Game

Three hot-button topics kept coming up: Belichick, Tisch, and an 18th game.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
Feb 4, 2026; Santa Clara, CA, USA; Seattle Seahawks and New England Patriots helmets at Levi's Stadium.
February 6, 2026

Ticket Prices for Super Bowl LX Steadily Dropping

Low-end, get-in pricing falls another 17% from the beginning of the week.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
February 5, 2026

Belichick and Kraft Officially Miss First-Ballot Hall of Fame Cut

The two highly influential figures are both denied entry to the football shrine.
February 5, 2026

Why the NFL Chose 49ers–Rams for Its First Australia Game

The Australian NFL game will feature a top league rivalry.
February 5, 2026

Patrick Mahomes’s Agent: A $70M QB in the NFL Is ‘Inevitable’

Leigh Steinberg has represented Mahomes since the Chiefs drafted him in 2017.
February 5, 2026

Skubal’s Record Arbitration Win Could Change MLB’s Pay System

The historic victory for the ace will have many ripple effects.