Wednesday, June 17, 2026

Investment Interest In U.K. Women’s Soccer Has Never Been Higher

  • The Women’s Super League clubs could soon be getting investment from outside entities.
  • The $100 million Mercury 13 fund continues to search for its first investment.
Chelsea player Guro Reiten completes pass during game
Barclays Women’s Super League

As momentum around women’s sports continues to grow globally, U.K. soccer is proving to be a key market in which to invest new money.

Several Premier League clubs are seeking to stoke private equity investment in the Women’s Super League teams they are affiliated with, according to Bloomberg

The idea would be to allow outside investors to buy into WSL commercial operations, rather than have EPL clubs completely fund women’s teams. Previously, the FA had reportedly asked EPL clubs to invest more than $31 million in WSL operations.

Meanwhile, Mercury 13 — the new $100 million fund focused on building out a multi-club portfolio for women’s pro teams — remains on the hunt for its first investment after a deal to acquire Lewes FC’s women’s club fell through. The two sides announced the news on Monday. 

Mercury 13, led by entrepreneur Victoire Cogevina Reynal, said it remains committed to investing in women’s soccer, while Lewes plans to search for an alternate investor.

Tickets In Demand

Arsenal is closing in on a significant attendance mark for its women’s teams, with nearly 100,000 fans having already attended four home matches this season. Arsenal women play about half their matches at the same 60,000-seat Emirates Stadium that regularly houses the men’s squad. Arsenal had 54,115 attend its home opener at Emirates Stadium.

Chelsea’s women’s team has averaged over 7,200 fans in five home matches, and Manchester United has drawn an average of 15,306 fans over four matches.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer Football - FIFA World Cup 2026 - Group D - United States v Paraguay - Los Angeles Stadium, Inglewood, California, U.S. - June 12, 2026 Folarin Balogun of the U.S. celebrates scoring their second goal with Alex Freeman

USMNT Was Assembled Stateside, Honed in Europe

Most of the U.S. roster leveled up in clubs abroad.

‘Most Oppressed’: Iran Blasts FIFA After World Cup Opener

Iran’s players said they didn’t get enough time to recover from travel.

Featured Today

Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.

Scottie Scheffler Eyes Grand Slam, Tiger’s Career Earnings Record

Scottie Scheffler has won three of the four majors.
USGA, Shinnecock Hills Golf Club
June 15, 2026

Shinnecock Ready to Shine As Unofficial U.S. Open Anchor Site

Shinnecock last hosted in the U.S. Open in 2018.
June 16, 2026

Rory McIlroy Questions PGA Tour’s Planned Schedule Overhaul

The tour is targeting 2028 to fully revamp its schedule.
Sponsored

Midge Purce Sounds Off on the Trinity Rodman Rule

Midge Purce discusses the Rodman Rule and the future of NWSL.
Apr 2, 2026; Portland, Oregon, USA; Tom Dundon, the new owner of the Portland Trail Blazers, before a game between the Portland Trail Blazers and the New Orleans Pelicans at Moda Center. Mandatory Credit: Troy Wayrynen-Imagn Images
June 15, 2026

Tom Dundon Won a Stanley Cup—Now He Needs to Hire an NBA Coach

Dundon bought the Trail Blazers in March.
June 15, 2026

Can the Knicks Get Another Enormous Star Discount?

Karl-Anthony Towns is up next for an extension.
Jun 8, 2026; New York, New York, USA; Director Spike Lee watches courtside during game three of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs at Madison Square Garden. Mandatory Credit: Geoff Burke-Imagn Images
Opinion
June 15, 2026

Knicks’ Championship Rings Should Be for Team—Not Celebrities

Some celebrities believe Spike Lee deserves a championship ring.
June 14, 2026

Hurricanes Finally Break Through for First Stanley Cup Since 2006

Carolina extended its dominance and claimed its second title.