• Loading stock data...
Friday, February 20, 2026

Investment Interest In U.K. Women’s Soccer Has Never Been Higher

  • The Women’s Super League clubs could soon be getting investment from outside entities.
  • The $100 million Mercury 13 fund continues to search for its first investment.
Chelsea player Guro Reiten completes pass during game
Barclays Women’s Super League

As momentum around women’s sports continues to grow globally, U.K. soccer is proving to be a key market in which to invest new money.

Several Premier League clubs are seeking to stoke private equity investment in the Women’s Super League teams they are affiliated with, according to Bloomberg

The idea would be to allow outside investors to buy into WSL commercial operations, rather than have EPL clubs completely fund women’s teams. Previously, the FA had reportedly asked EPL clubs to invest more than $31 million in WSL operations.

Meanwhile, Mercury 13 — the new $100 million fund focused on building out a multi-club portfolio for women’s pro teams — remains on the hunt for its first investment after a deal to acquire Lewes FC’s women’s club fell through. The two sides announced the news on Monday. 

Mercury 13, led by entrepreneur Victoire Cogevina Reynal, said it remains committed to investing in women’s soccer, while Lewes plans to search for an alternate investor.

Tickets In Demand

Arsenal is closing in on a significant attendance mark for its women’s teams, with nearly 100,000 fans having already attended four home matches this season. Arsenal women play about half their matches at the same 60,000-seat Emirates Stadium that regularly houses the men’s squad. Arsenal had 54,115 attend its home opener at Emirates Stadium.

Chelsea’s women’s team has averaged over 7,200 fans in five home matches, and Manchester United has drawn an average of 15,306 fans over four matches.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 6, 2025; Fort Lauderdale, Florida, USA; Inter Miami forward Lionel Messi (10) looks on with the Philip F. Anschutz trophy after winning the 2025 MLS Cup against the Vancouver Whitecaps FC at Chase Stadium.

MLS Stadium Construction Boom Shows No Sign of Slowing

Inter Miami will move into a new venue in April.
Jon Patricof

How the Pandemic Created a Perfect Storm for Athletes Unlimited

Women’s sports have seen a massive uptick in popularity since the pandemic.
Feb 19, 2026; Milan, Italy; Megan Keller (5) of the United States reacts after scoring the game winning goal against Canada in overtime of the women's ice hockey gold medal game during the Milano Cortina 2026 Olympic Winter Games at Milano Santagiulia Ice Hockey Arena.

US-Canada Hockey Rivalry Takes Center Stage at Olympics

An instant-classic final in women’s ice hockey could repeat on the men’s side.
Feb 15, 2026; Inglewood, California, USA; eam World forward Giannis Antetokounmpo (34) of the Milwaukee Bucks looks on in-between games during the 75th NBA All Star Game at Intuit Dome.

How Alexis Ohanian Became Giannis’s Sports Investment Whisperer

“It all started with a DM from Thanasis,” Ohanian tells FOS.

Featured Today

Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.
February 13, 2026

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.
Jan 6, 2026; Indianapolis, Indiana, USA; Indiana Pacers forward Pascal Siakam (43) holds the ball while Cleveland Cavaliers forward/guard De'andre Hunter (12) defends in the first half at Gainbridge Fieldhouse.

NBA Gets Serious About Anti-Tanking Measures

There is a growing push to have reforms in place for next season.
Sep 28, 2025; Bethpage, New York, USA; The crowd drinks champagne in the celebration for Europe winning the Ryder Cup at Bethpage Black. Mandatory Credit: Dennis Schneidler-Imagn Images
February 20, 2026

PGA of America Blunts President’s Power After Ryder Cup Backlash

The move continues a leadership shake-up for the organization.
Nov 1, 2025; Toronto, Ontario, CAN; Los Angeles Dodgers first baseman Freddie Freeman (5) reacts with third baseman Max Muncy (13) after defeating the Toronto Blue Jays in the eleventh inning for game seven of the 2025 MLB World Series at Rogers Centre.
February 20, 2026

New MLBPA Leader, Same Stance on Salary Caps

The union’s leadership change has brought no shift in core beliefs.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
February 20, 2026

Alexis Ohanian Backs Nelly Korda’s WTGL Criticism: ‘Great Point’

Ohanian supports Korda’s call for integrated men’s and women’s teams.
February 19, 2026

Guardians GM: MLB Economics Make Top FA Signings ‘Impossible’

The claim stands as a microcosm within upcoming labor talks.
Bruce Meyer and Tony Clark of the MLBPA
February 18, 2026

MLBPA Elects Meyer As Interim Executive Director

He’s known as someone not afraid to ruffle feathers.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks owner Jody Allen holds the Vince Lombardi Trophy after defeating the New England Patriots in Super Bowl LX at Levi's Stadium.
February 18, 2026

Seahawks Finally Up for Sale 10 Days After Super Bowl Win

The late Paul Allen paid $194 million for the team in 1997.