• Loading stock data...
Wednesday, March 18, 2026

Investment Interest In U.K. Women’s Soccer Has Never Been Higher

  • The Women’s Super League clubs could soon be getting investment from outside entities.
  • The $100 million Mercury 13 fund continues to search for its first investment.
Chelsea player Guro Reiten completes pass during game
Barclays Women’s Super League

As momentum around women’s sports continues to grow globally, U.K. soccer is proving to be a key market in which to invest new money.

Several Premier League clubs are seeking to stoke private equity investment in the Women’s Super League teams they are affiliated with, according to Bloomberg

The idea would be to allow outside investors to buy into WSL commercial operations, rather than have EPL clubs completely fund women’s teams. Previously, the FA had reportedly asked EPL clubs to invest more than $31 million in WSL operations.

Meanwhile, Mercury 13 — the new $100 million fund focused on building out a multi-club portfolio for women’s pro teams — remains on the hunt for its first investment after a deal to acquire Lewes FC’s women’s club fell through. The two sides announced the news on Monday. 

Mercury 13, led by entrepreneur Victoire Cogevina Reynal, said it remains committed to investing in women’s soccer, while Lewes plans to search for an alternate investor.

Tickets In Demand

Arsenal is closing in on a significant attendance mark for its women’s teams, with nearly 100,000 fans having already attended four home matches this season. Arsenal women play about half their matches at the same 60,000-seat Emirates Stadium that regularly houses the men’s squad. Arsenal had 54,115 attend its home opener at Emirates Stadium.

Chelsea’s women’s team has averaged over 7,200 fans in five home matches, and Manchester United has drawn an average of 15,306 fans over four matches.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 13, 2026; Washington, District of Columbia, USA; Portland Thorns defender Sam Hiatt (16) blocks a kick from Washington Spirit midfielder Leicy Santos (10) in the first half at Audi Field.

Kings Co-Owner Is Taking Over Women’s Sports in Portland

“It feels like this is my purpose, this is why I’m here.”
[Subscription Customers Only] Jun 18, 2025; Philadelphia, Pennsylvania, USA; Fan with a Morocco flag inside the stadium before a group stage match of the 2025 FIFA Club World Cup at Lincoln Financial Field.

Sportsbooks, Prediction Markets Split on AFCON Payouts

CAF named Morocco as champions after the controversial Senegalese victory in January.

WNBA, WNBPA Reach Verbal Agreement for CBA

It will still take weeks to ratify the new CBA.

Featured Today

Tight end Javery Mayberry adjusts his helmet during the first official day of practice on the Basha High School football field in Chandler on July 31, 2023.

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.

WBC Avoids Major Injuries After Costly Insurance Lessons from 2023

WBC insurance payments to MLB teams exceeded $20 million in 2023.
March 18, 2026

LIV Golf Sells 90,000 Tickets for Its South Africa Debut Tournament

It’s set to be one of the most-attended LIV events since 2022.
Mar 17, 2026; Miami, FL, United States; Venezuela reacts on the stage after defeating the United States during the 2026 World Baseball Classic Championship game at loanDepot Park.
March 18, 2026

Venezuela Team Gets Biggest Share of $37M WBC Prize Pool

The tournament’s prize pool more than doubled compared to 2023.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
March 18, 2026

NFLPA Leaders Publicly Defend Tretter Pick Despite Past Scrutiny

Tretter resigned from the NFLPA less than eight months ago.
March 17, 2026

Venezuela Stuns the Field, Upsets U.S. for Its First WBC Title

The upstart championship run has become a defining moment for the country.
March 17, 2026

Tretter Takes Over NFLPA Ahead of Key Labor Negotiations

The former lineman is elected after previously professing no interest in the job.
Mar 16, 2026; Miami, FL, United States; Venezuela pitcher José Buttó (70) and teammates celebrate after defeating Italy in a semifinal game of the 2026 World Baseball Classic at loanDepot Park.
March 17, 2026

Trump Teases ‘Statehood’ as Venezuela Advances to WBC Finals

President Donald Trump muses about the country becoming the 51st state.