Wednesday, September 2, 2026

Investment Interest In U.K. Women’s Soccer Has Never Been Higher

  • The Women’s Super League clubs could soon be getting investment from outside entities.
  • The $100 million Mercury 13 fund continues to search for its first investment.
Chelsea player Guro Reiten completes pass during game
Barclays Women’s Super League

As momentum around women’s sports continues to grow globally, U.K. soccer is proving to be a key market in which to invest new money.

Several Premier League clubs are seeking to stoke private equity investment in the Women’s Super League teams they are affiliated with, according to Bloomberg

The idea would be to allow outside investors to buy into WSL commercial operations, rather than have EPL clubs completely fund women’s teams. Previously, the FA had reportedly asked EPL clubs to invest more than $31 million in WSL operations.

Meanwhile, Mercury 13 — the new $100 million fund focused on building out a multi-club portfolio for women’s pro teams — remains on the hunt for its first investment after a deal to acquire Lewes FC’s women’s club fell through. The two sides announced the news on Monday. 

Mercury 13, led by entrepreneur Victoire Cogevina Reynal, said it remains committed to investing in women’s soccer, while Lewes plans to search for an alternate investor.

Tickets In Demand

Arsenal is closing in on a significant attendance mark for its women’s teams, with nearly 100,000 fans having already attended four home matches this season. Arsenal women play about half their matches at the same 60,000-seat Emirates Stadium that regularly houses the men’s squad. Arsenal had 54,115 attend its home opener at Emirates Stadium.

Chelsea’s women’s team has averaged over 7,200 fans in five home matches, and Manchester United has drawn an average of 15,306 fans over four matches.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Premier League Clubs Spend Record $4.7B on Player Transfers

The Premier League’s transfer spending dwarfed the rest of Europe’s Big Five.

Streamer Victory+ Abruptly Collapses After Missing Payments

The free streamer had deals with NWSL, NHL, MLB, and WNBA teams.

Skylar Diggins Laments Chicago Sky’s Practice Facility Delay

Diggins said she expects to be with the Sky next season.

US Open Ticket Prices Surge for Alex Eala’s Night Session

USTA’s CEO acknowledged the tournament’s rising prices in a press conference Saturday.
podcast thumbnail mobile
Front Office Sports Today

Breaking: NBA Finds Clippers Violated Salary Cap, Bans Ballmer for a Year

0:00

Featured Today

Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Aug 8, 2026; Miami, Florida, USA; Los Angeles Angels hats and gloves sit in the dugout against the Miami Marlins during the fifth inning at loanDepot Park. Mandatory Credit: Rhona Wise-Imagn Images

Kroenke Inherits Uncertain Angels TV Network, Stadium Fight

The incoming owner is also inheriting the recently rebranded RSN.
Aug 23, 2026; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) calls out a foul ball at the bottom of the fourth inning against the Pittsburgh Pirates at Dodger Stadium. Mandatory Credit: William Navarro-Imagn Images
September 1, 2026

MLB Season Attendance Set for Fourth Consecutive Increase

The league eyes its first four-year run of growth since 2004–07.
September 1, 2026

PGA of America CEO Talks Record Frisco Sales, Ryder Cup Future

Momentum is building for the 2027 PGA Championship in Frisco.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
September 1, 2026

LIV Golf’s Next Steps: Bankruptcy, Investor Talks, Contract Buyouts

Many players still have years left on their contracts.
August 31, 2026

PGA Tour Revamping Fan Code of Conduct Amid Betting Concerns

Several players have raised concerns about sports betting’s impact on the game.
August 30, 2026

Scheffler Breaks Tiger’s PGA Tour Earnings Record, Wins FedEx Cup

Scheffler has led the Tour in prize money for five consecutive seasons.
Mar 21, 2026; Los Angeles, CA, USA; Wildcats FFC quarterback Joe Burrow throws the ball during the Fanatics Flag Football Classic at BMO stadium. Mandatory Credit: Kirby Lee-Imagn Images
First at FOS
August 29, 2026

NFL, NFLPA Negotiating Terms for Olympic Flag Football Participation

The 2028 Games’ flag football is scheduled for July 15–22.