Tuesday, June 16, 2026

Investment Interest In U.K. Women’s Soccer Has Never Been Higher

  • The Women’s Super League clubs could soon be getting investment from outside entities.
  • The $100 million Mercury 13 fund continues to search for its first investment.
Chelsea player Guro Reiten completes pass during game
Barclays Women’s Super League

As momentum around women’s sports continues to grow globally, U.K. soccer is proving to be a key market in which to invest new money.

Several Premier League clubs are seeking to stoke private equity investment in the Women’s Super League teams they are affiliated with, according to Bloomberg

The idea would be to allow outside investors to buy into WSL commercial operations, rather than have EPL clubs completely fund women’s teams. Previously, the FA had reportedly asked EPL clubs to invest more than $31 million in WSL operations.

Meanwhile, Mercury 13 — the new $100 million fund focused on building out a multi-club portfolio for women’s pro teams — remains on the hunt for its first investment after a deal to acquire Lewes FC’s women’s club fell through. The two sides announced the news on Monday. 

Mercury 13, led by entrepreneur Victoire Cogevina Reynal, said it remains committed to investing in women’s soccer, while Lewes plans to search for an alternate investor.

Tickets In Demand

Arsenal is closing in on a significant attendance mark for its women’s teams, with nearly 100,000 fans having already attended four home matches this season. Arsenal women play about half their matches at the same 60,000-seat Emirates Stadium that regularly houses the men’s squad. Arsenal had 54,115 attend its home opener at Emirates Stadium.

Chelsea’s women’s team has averaged over 7,200 fans in five home matches, and Manchester United has drawn an average of 15,306 fans over four matches.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Portland Fire GM Says Team Is Chasing Playoffs, Not Lottery Odds

Vanja Černivec was with the Golden State Valkyries last year.

Serena and Venus Williams Will Play Wimbledon Doubles

Williams made her return to doubles action earlier this month.
Scottish world cup fans

How a Boston Man Became Scotland’s World Cup Dad

The Tartan Army has landed in America with a bang.

America’s World Cup Opening Weekend Was (Mostly) a Success

Attendance is high even though tickets were pricey.

Featured Today

Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
USGA, Shinnecock Hills Golf Club

Shinnecock Ready to Shine As Unofficial U.S. Open Anchor Site

Shinnecock last hosted in the U.S. Open in 2018.
June 15, 2026

Can the Knicks Get Another Enormous Star Discount?

Karl-Anthony Towns is up next for an extension.
Apr 2, 2026; Portland, Oregon, USA; Tom Dundon, the new owner of the Portland Trail Blazers, before a game between the Portland Trail Blazers and the New Orleans Pelicans at Moda Center. Mandatory Credit: Troy Wayrynen-Imagn Images
June 15, 2026

Tom Dundon Won a Stanley Cup—Now He Needs to Hire an NBA Coach

Dundon bought the Trail Blazers in March.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Jun 8, 2026; New York, New York, USA; Director Spike Lee watches courtside during game three of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs at Madison Square Garden. Mandatory Credit: Geoff Burke-Imagn Images
Opinion
June 15, 2026

Knicks’ Championship Rings Should Be for Team—Not Celebrities

Some celebrities believe Spike Lee deserves a championship ring.
June 14, 2026

Hurricanes Finally Break Through for First Stanley Cup Since 2006

Carolina extended its dominance and claimed its second title.
June 14, 2026

UFC Freedom 250 Goes Off Despite Political and Weather Drama

UFC’s “one-of-one” White House event happened. 
June 14, 2026

Eric Trump Accused of Seeking UFC Fight Intel, Calls It ‘Fake’

A prominent announcer posted, and then deleted, the damning exchange.