Friday, May 22, 2026

Investment Interest In U.K. Women’s Soccer Has Never Been Higher

  • The Women’s Super League clubs could soon be getting investment from outside entities.
  • The $100 million Mercury 13 fund continues to search for its first investment.
Chelsea player Guro Reiten completes pass during game
Barclays Women’s Super League

As momentum around women’s sports continues to grow globally, U.K. soccer is proving to be a key market in which to invest new money.

Several Premier League clubs are seeking to stoke private equity investment in the Women’s Super League teams they are affiliated with, according to Bloomberg

The idea would be to allow outside investors to buy into WSL commercial operations, rather than have EPL clubs completely fund women’s teams. Previously, the FA had reportedly asked EPL clubs to invest more than $31 million in WSL operations.

Meanwhile, Mercury 13 — the new $100 million fund focused on building out a multi-club portfolio for women’s pro teams — remains on the hunt for its first investment after a deal to acquire Lewes FC’s women’s club fell through. The two sides announced the news on Monday. 

Mercury 13, led by entrepreneur Victoire Cogevina Reynal, said it remains committed to investing in women’s soccer, while Lewes plans to search for an alternate investor.

Tickets In Demand

Arsenal is closing in on a significant attendance mark for its women’s teams, with nearly 100,000 fans having already attended four home matches this season. Arsenal women play about half their matches at the same 60,000-seat Emirates Stadium that regularly houses the men’s squad. Arsenal had 54,115 attend its home opener at Emirates Stadium.

Chelsea’s women’s team has averaged over 7,200 fans in five home matches, and Manchester United has drawn an average of 15,306 fans over four matches.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Man City’s Pep Guardiola Is Leaving: ‘Don’t Ask Me the Reasons’

The six-time Premier League winner ends his epic run one year early.
Sponsored

How Microsoft and the Premier League Are Making Fans Feel Closer to the Game

The Premier League reaches fans in 189 countries. Now, with Microsoft, it is making global fandom more personal through AI.

Close’s New UCLA Contract Has Discounted WNBA Buyout Clause

Close has been the UCLA women’s basketball head coach since 2011.

Fever Get Warning, No Fine Over Caitlin Clark Injury Report

A WNBA source confirmed that they were not fined.

Featured Today

Texas State mascot

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
May 14, 2026

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.

Caitlin Clark’s Late Scratch Sparks WNBA Injury Report Questions

The Fever said she woke up with back soreness ahead of Wednesday’s game.
Valkyries President Jess Smith
May 19, 2026

Valkyries President: Team’s Projected $1B Valuation Is ‘Accurate’

The Valkyries were projected to be the first 10-figure WNBA team.
May 20, 2026

Jannik Sinner Headlines French Open Clouded By Player Unrest

Players will walk out of opening press conferences after 15 minutes.
Sponsored

How Microsoft and the Premier League Are Making Fans Feel Closer to the Game

The Premier League reaches fans in 189 countries. Now, with Microsoft, it is making global fandom more personal through AI.
May 19, 2026

NFL Moves Closer to 10 International Games—and Could Hit 11

The league builds out further its international scheduling plans.
May 19, 2026

NFL Sets Another Super Bowl Without Dates As Schedule Questions Loom

The home markets of the Titans and Vikings each landed a big event.
Mar 30, 2026; Las Vegas, Nevada, USA; Vegas Golden Knights head coach John Tortorella holds a presser after the Golden Knights defeated the Vancouver Canucks 4-2 at T-Mobile Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images
May 19, 2026

NHL Denies Appeal for John Tortorella, Golden Knights

Tortorella was fined $100,000 and the team was docked a draft pick.
May 19, 2026

Cuban: NBA Is Walking Into ‘Hornet’s Nest’ in Europe

The ex-Mavs majority owner is worried about the passion of European fans.