Tuesday, April 14, 2026

Investment Interest In U.K. Women’s Soccer Has Never Been Higher

  • The Women’s Super League clubs could soon be getting investment from outside entities.
  • The $100 million Mercury 13 fund continues to search for its first investment.
Chelsea player Guro Reiten completes pass during game
Barclays Women’s Super League

As momentum around women’s sports continues to grow globally, U.K. soccer is proving to be a key market in which to invest new money.

Several Premier League clubs are seeking to stoke private equity investment in the Women’s Super League teams they are affiliated with, according to Bloomberg

The idea would be to allow outside investors to buy into WSL commercial operations, rather than have EPL clubs completely fund women’s teams. Previously, the FA had reportedly asked EPL clubs to invest more than $31 million in WSL operations.

Meanwhile, Mercury 13 — the new $100 million fund focused on building out a multi-club portfolio for women’s pro teams — remains on the hunt for its first investment after a deal to acquire Lewes FC’s women’s club fell through. The two sides announced the news on Monday. 

Mercury 13, led by entrepreneur Victoire Cogevina Reynal, said it remains committed to investing in women’s soccer, while Lewes plans to search for an alternate investor.

Tickets In Demand

Arsenal is closing in on a significant attendance mark for its women’s teams, with nearly 100,000 fans having already attended four home matches this season. Arsenal women play about half their matches at the same 60,000-seat Emirates Stadium that regularly houses the men’s squad. Arsenal had 54,115 attend its home opener at Emirates Stadium.

Chelsea’s women’s team has averaged over 7,200 fans in five home matches, and Manchester United has drawn an average of 15,306 fans over four matches.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Cathy Engelbert Aggressively Parries Questions About Her Future

“I wonder whether you would ask that of a man.”

Azzi Fudd Gets $500K Salary As WNBA No. 1 Pick

The new CBA sets a $500,000 salary for the first pick.

WNBA’s 2026 Draft Class Will Be Richest Rookies Yet

The top pick gets $500,000, up from Paige Bueckers’s $78,831.

WNBA Free Agency Tracker: Welcome to the Million-Dollar Era

The supermax deal is worth $1.4 million per year.

Featured Today

Matthew Schaefer/Front Office Sports

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.

MLB Sees Longer Games but Higher Attendance Early in ABS Era

The replay enhancement is proving to be a big hit with fans.
May 9, 2024; Boston, Massachusetts, USA; Cleveland Cavaliers guard Donovan Mitchell (45) reacts after a basket buy forward Evan Mobley (4) against the Boston Celtics in the first quarter during game two of the second round for the 2024 NBA playoffs at TD Garden. Mandatory Credit: David Butler II-USA TODAY Sports
April 13, 2026

NBA Teams To Get Lowest Luxury Tax Check Since Pandemic

Just seven teams wound up in the luxury tax.
Apr 12, 2026; Augusta, Georgia, USA; Rory McIlroy takes a golf cart to the press building following the green jacket ceremony during the final round of the Masters Tournament at Augusta National Golf Club.
April 13, 2026

What Happens at Augusta National After the Masters?

The exclusive private club is closed each year between May and October.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 12, 2026

Inside the Masters: PGA Tour Plans, LIV Talks, and Media Moves

Augusta National brought plenty of industry chatter.
April 12, 2026

Rory McIlroy Makes More History With Back-to-Back Masters Wins

McIlroy won his second Green Jacket and sixth major championship.
April 12, 2026

Patriots to Hold Their Pre-NFL Draft Presser Without Mike Vrabel

New England EVP Eliot Wolf will meet with reporters Monday.
Apr 9, 2026; Augusta, Georgia, USA; The Masters flag stick blows in the wind as Justin Rose surveys the ninth green in the background during the first round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Bill Streicher-Imagn Images
April 11, 2026

Masters Increases Purse to Record $22.5M, Topping Other 3 Majors

Sunday’s winner will receive a Masters record $4.5 million.