• Loading stock data...
Sunday, December 28, 2025

Indy 500 On Pace For Best Attendance in Years

  • The event looks like it will draw over 300,000 people.
  • More than 90% of the grandstands at Indianapolis Motor Speedway are already sold.
Mykal McEldowney/IndyStar

The Indy 500 is less than 10 days away, and “The Greatest Spectacle in Racing” is on pace for its best attendance showing since the pandemic began.

The huge event looks like it will draw over 300,000 people, based on current ticket sales. 

  • More than 90% of the grandstands at Indianapolis Motor Speedway are already sold.
  • However, the event is not expecting a full sellout of its 240,000 reserved grandstand seats, according to Doug Boles, president of IMS.
  • As of Monday, IMS was around 20,000 tickets ahead of its 2019 count, but also that same amount behind its 2016 sellout, the race’s 100th edition. 

The race’s 2021 prize purse was $8.9 million, with winner Helio Castrovince pocketing $1.8 million. Every winner from 2008 to 2019 took home at least $2.4 million.

Blackout Warning

The race is likely to be blacked out on local television stations, unless ticket sales surge in the leadup to the event. 

The Indy 500 typically blacks out local broadcasts in an attempt to juice ticket sales. Fans will be able to watch a delayed broadcast later in the day on NBC.

It is not clear whether local fans with a Peacock Premium subscription will be able to circumvent the blackout.

IMS lifted the local blackout last year due to pandemic restrictions on attendance, but will reinstate it this year if the event does not sell out.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 21, 2025; Las Vegas, NV, USA; McLaren driver Lando Norris (4) Red Bull Racing driver Max Verstappen (1) and Mercedes driver George Russell (63) pose for a photo with race engineer Gianpiero Lambiase following the Las Vegas Grand Prix at Las Vegas Strip Circuit.

F1 Breaks Ratings Record, Widespread Changes Coming in 2026

ESPN held F1’s U.S. broadcasting rights for eight years.
exclusive

FloSports Buys Lucas Oil Late Model Dirt Series

Dirt racing was a major audience driver on FloSports this year.
Verstappen

F1 Las Vegas Grand Prix Breaks Viewership Record In Year 3

The previous two races started at 1 a.m. ET. 

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Sponsored

FOS Holiday Gift Guide 2024

The Front Office Sports Holiday Gift Guide is back, featuring an exclusive lineup of athlete-owned brands that sports fans will love.