• Loading stock data...
Saturday, August 2, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Indy 500 On Pace For Best Attendance in Years

  • The event looks like it will draw over 300,000 people.
  • More than 90% of the grandstands at Indianapolis Motor Speedway are already sold.
Mykal McEldowney/IndyStar

The Indy 500 is less than 10 days away, and “The Greatest Spectacle in Racing” is on pace for its best attendance showing since the pandemic began.

The huge event looks like it will draw over 300,000 people, based on current ticket sales. 

  • More than 90% of the grandstands at Indianapolis Motor Speedway are already sold.
  • However, the event is not expecting a full sellout of its 240,000 reserved grandstand seats, according to Doug Boles, president of IMS.
  • As of Monday, IMS was around 20,000 tickets ahead of its 2019 count, but also that same amount behind its 2016 sellout, the race’s 100th edition. 

The race’s 2021 prize purse was $8.9 million, with winner Helio Castrovince pocketing $1.8 million. Every winner from 2008 to 2019 took home at least $2.4 million.

Blackout Warning

The race is likely to be blacked out on local television stations, unless ticket sales surge in the leadup to the event. 

The Indy 500 typically blacks out local broadcasts in an attempt to juice ticket sales. Fans will be able to watch a delayed broadcast later in the day on NBC.

It is not clear whether local fans with a Peacock Premium subscription will be able to circumvent the blackout.

IMS lifted the local blackout last year due to pandemic restrictions on attendance, but will reinstate it this year if the event does not sell out.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bristol Motor Speedway

MLB’s Long Road to Its Most Unusual Game Yet

The special-event game features a unique blending of baseball and racing.
IndyCar

Fox-IndyCar Deal Marks Yet Another Media Stake in Sports League

Broadcasters keep buying stakes in the leagues they cover and televise.

The Fastball and the Furious: Bristol MLB Game Will Set Attendance Record

The league makes history with the special-event game in Tennessee.

Featured Today

Coco Gauff at New York Liberty

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Sponsored

FOS Holiday Gift Guide 2024

The Front Office Sports Holiday Gift Guide is back, featuring an exclusive lineup of athlete-owned brands that sports fans will love.
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.