• Loading stock data...
Sunday, February 22, 2026

Identifying Your Daily Motivations

This post is part of the #YPSportsChat Blog Series! This series will give young professionals an inside look at the intricacies of the sports business world and advice on how to navigate it.

By: Epiphany S. Clark, @epiphanyclark

Finding what motivates you is crucial for longterm success. Image via wholisticfitliving.com

It’s that time of the year when days are shorter and nights are colder and frankly, all we want to do is anything than the work in front of us. Many of us are struggling to find the will or motivation to push forward and finish strong. Perhaps our team hasn’t done as well as we had anticipated and now we just want the season to end. Motivation is tricky. It comes in a variety of forms and at times can be hard to decipher. For example, do you get up to work every day because you want to be the top boss? Do you work because you have a family dependent upon you? Do you only work to pay your bills and live for the weekend? Perhaps it’s all of these things. Either way, truly deciphering what motivates us thrusts us into being better employees and coworkers.

“Identifying our motivations allows us to be more present and increases our influence.”

I want to start off by pointing out that many of us have motivation for our long-term goals. Those are much easier to identify and claim. But what about the steps it takes to advance toward those outcomes? How can we take advantage of daily making progress to achieve our long-term goals? I believe that by daily identifying our motivation we can accomplish our dreams and enjoy the successful path to achieving our goals.

We have to seek to set a new motivation for each day, each task, and each moment to propel us forward. To do so, you must identify your top priorities and make it a point to map out the motivation to achieve our goals and outcomes. This could be seen as tedious and not necessary for some, but in order to pull the best out of yourself, you have to be willing to put in the work. Instead of seeing this task as daunting, thinking of it as a bullet point that shows the steps to accomplish your priorities. For example, as a marketing coordinator, a priority of the day may be to set the in-game promotions/sponsor activations for the upcoming game this weekend. The motivation behind it could simply be to get it finished and mark it off our long list of things to do. You could also push further and set it to select the promotions ahead of time to allow for communication with the sponsors to ensure excellent customer service. Another way in which one could utilize motivation is to ensure there is a solid and well-communicated plan in place to activate the promotions to increase fan engagement and interaction, furthering the organizational mission.

“Do you get up to work every day because you want to be the top boss? Do you work because you have a family dependent upon you? Do you only work to pay your bills and live for the weekend? ”

I’m sure you’re thinking this tasks still seems to be another thing to do and frankly, there just isn’t enough time. I encourage you to shift your thinking to realize that many of those we admire and aspire to emulate professionally, take the time to invest in the small details such and goal setting and motivation identification early on. The top athletic directors, sports marketing professionals, general managers, sports agents, all do things daily that separate them from their peers. They invest in themselves daily by ensuring success. They map out their motivation and cease to let anything get in the way of accomplishing their goals. It’s the details and being mindful to pay attention to them that separate the good from great.

Identifying our motivations allows us to be more present and increases our influence. It enables us to engage our work and be more intentional with the folks we encounter during our work. Lastly, identifying what pushes us forward allows us to truly enjoy our work. It gently reminds us to remember our why and encourages us to pursue excellence.

I hope you will seek to find what motivates you every single day on your journey to achieving your dreams.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

A'ja Wilson
exclusive

WNBA Proposes Same Salary Cap in New CBA Offer

The league did offer players slightly better terms on housing.
Sep 28, 2025; Phoenix, Arizona, USA; Minnesota Lynx forward Alanna Smith (8) scores on Phoenix Mercury forward Kathryn Westbeld (24) and forward Alyssa Thomas (25) in the second half during game four of the second round for the 2025 WNBA Playoffs at PHX Arena.

Are the WNBA’s 9-Figure Losses What They Seem?

The WNBA claims the union’s proposal would cause massive losses.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 16, 2026; Tampa, FL, USA; New York Yankees outfielder Aaron Judge (99) watches batting practice during spring training at George M. Steinbrenner Field. Mandatory Credit: Jonathan Dyer-Imagn Images

Gotham Sports Rolls Out Price Reductions to Streaming Packages

The YES Network-MSG Networks joint venture retools its pricing.

Featured Today

Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.
February 13, 2026

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.