• Loading stock data...
Sunday, August 10, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

How WSL Plans to Become First $1B Women’s Soccer League

  • England’s Women’s Super League says it wants to reach more than $1 billion in annual revenue.
  • In 2022, the league brought in $40 million among its 12 clubs.
Chelsea player Guro Reiten completes pass during game
Barclays Women’s Super League

The popularity of women’s soccer is steadily rising in England — and now, the country’s top league is setting its sights on record revenue.

The Women’s Super League believes it can surpass $1 billion in total annual revenue (league and club) within the next decade. “There’s no reason why we shouldn’t do it,” said WSL chair Dawn Airey.

This summer, England reached the final of the FIFA Women’s World Cup, drawing historic domestic viewership numbers along the way. This latest success followed last year’s victory at the UEFA Women’s Euro, which at the time set records of its own.

In 2022, the WSL achieved a record revenue sum of just over $40 million among its 12 clubs — which means there’s a long way to go to reach the league’s goal. But overall, the WSL’s metrics are trending up. 

Last season, match attendance was up by 173% year-over-year, with a total of 664,000 fans watching games in person. The WSL is receiving nearly $10 million a season from domestic media partners BBC and Sky Sports, while league title sponsor Barclays is investing nearly $40 million.

Last week, Manchester City Women became the first WSL club to complete a facility naming rights agreement separate from a partnering men’s club. The U.K. government is also launching a new Women’s Sport Investment Accelerator, which will allow professional women’s leagues, teams, competitions, and events to apply for funding.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Caitlin Clark Feels ‘Responsibility’ to Play With Ratings, Tickets in Mind

Caitlin Clark has missed 13 of 32 regular-season games this season.

Son Heung-min Makes MLS Debut After $26M Transfer to Near-Sellout

Son played just four days after LAFC announced his permanent transfer.

Everyone in Sports Wants to Be an Owner

The new brass ring for everyone in sports.

WNBA Struggling to Prevent Repeat Dildo Incidents

The league appears to have no answers to the copycats plaguing games.

Featured Today

Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
August 3, 2025

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
DiJonai Carrington
August 7, 2025

This WNBA Trade Deadline Could Be League’s Last Snoozer

A new CBA could give GMs more flexibility.
August 7, 2025

LAFC’s Record Son Deal Brings Global Buzz and Local Pride

Los Angeles has the largest Korean community in the country.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Apr 6, 2025; Miami, Florida, USA; Marc Leishman (center) celebrates with his teammates after winning the final round of the LIV Golf Miami golf tournament at Trump National Doral.
August 7, 2025

Trump Golf Courses Secure 2026 Stops on LIV, PGA

For the fifth consecutive year, LIV golf returns to a Trump course.
August 7, 2025

More Dildo Throwing During WNBA Games Leads to Second Arrest

The 18-year-old threw a dildo that hit another fan and his young niece.
August 7, 2025

Smelling Salts Not Banned in the NFL, but Teams Can’t Hand Them..

Teams are banned from supplying smelling salts to their players.
August 6, 2025

US Open Breaks Prize Money Record, Still Leads All Grand Slams

The total 2025 US Open prize money is $85 million.