How Seth Rollins Is Parlaying WWE Fame Into NFL Commentary

Seth Rollins is spreading his wings into football talk.

The WWE star and die-hard Bears fan confirmed to Front Office Sports that he will be a guest host for three days on NFL Network’s Good Morning Football on March 24–26. How did that come about?

“I love hearing myself talk and I love football,” Rollins deadpanned. “It’s something that I’ve always kind of been interested in, especially in the past few years. I’ve gone down to the Super Bowl and done Radio Row. I found myself guest spots on all these shows kind of talking about football, talking about the Chicago Bears. And I’ve really enjoyed it. I enjoyed meeting the people. I’ve enjoyed the process.”

Rollins has appeared on Good Morning Football segments—but not the full show—several times over the past couple of years, and forged a relationship with cohost Kyle Brandt, who is also a big fan of the Bears and WWE.

“Kyle and I probably admired each other from afar for a while and then the opportunity came up to go on Good Morning Football, talk football, and promote [WWE] at some point in the past few years,” Rollins said. “And we got to kind of meet and hang out and get to know each other a little bit and talk Bears and talk wrestling. And he’s got the energy that WWE brings to the table, right? He’s already there with it. … And I think that him wanting me on the show and then being there and having a rapport with him immediately helped my comfortability.”

Rollins, who is managed by Adventure Media, has kicked around the idea of hosting a Bears podcast, and says that WWE has been fully supportive of the idea. Because of how much he loves the team and their performance on the field in recent years, the Bears have often been a source of anguish for Rollins, who has frequently tweeted, “I hate football.” 

He told a story about becoming apoplectic when the Bears lost to the Lions on Thanksgiving after then–head coach Matt Eberflus infamously neglected to call timeout.

“They had to take the girl outside—like the baby couldn’t be around me watching the game,” Rollins recalled. “There was a pillowcase thrown. We had some fast food from the night before that had been chucked. It was not a good time to be in that hotel room on Thanksgiving morning.”

Nonetheless, Rollins is optimistic about the future as he’s “100% sold” on Caleb Williams and believes new head coach Ben Johnson is the right man for the job.

As for his wife, fellow WWE star Becky Lynch, Rollins said she has been busy filming projects like Happy Gilmore 2 and an upcoming role in a Star Trek property that will come out on Paramount+. “I don’t think we’ve seen the last of her in a WWE ring, but when the timing is right, she’ll be back. I know the fans are looking forward to it. I’m just having my wife on the road with me, so I’ll be excited about it as well. But I’m not exactly sure what the timing is on that,” Rollins said. 

While it hasn’t been finalized, Rollins is widely expected to have a triple-threat match with Roman Reigns and CM Punk at WrestleMania 41 in Las Vegas. Asked whether it’s important for him for this match to be the main event of one of the evenings, Rollins pledged to steal the show regardless of where it’s positioned. He mentioned legendary matches like Randy Savage vs. Ricky Steamboat and The Rock vs. Hulk Hogan that are still remembered decades later but were not the main event. 

“I don’t think it’s terribly important where it sits on the card. Because to be honest with you, you just look at the names in that match and it’s a main event,” Rollins said. “It doesn’t really matter where it sits.”