Hello to Halo

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    • Amazon, and other tech companies, are trying to stake a claim on a $3.5 trillion healthcare market.

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Amazon debuted a health and wellness tracker to rival those from companies like Apple, Fitbit and WHOOP. Along with tracking stats like body-fat percentage, heart rate and sleep, the company says it will also monitor social and emotional well-being.

Through its membership — $3.99 a month after an upfront six-month commitment, currently at $64.99 — it will offer content from partners like the American Heart Association, Headspace and the Mayo Clinic.

Halo is Amazon’s first entry in the health and wellness space, but it is another move to fit the company into its customers’ everyday lives. Amazon Alexa has been integrated into everything from earbuds to ovens and will help navigate aisles at the upcoming Amazon Fresh grocery stores.

The wearables market is expected to reach $52 billion this year. Along with wearables, staking a claim on the $3.5 trillion healthcare space seems to be a race between mega tech companies as Apple looks to increase its health offerings and Google is awaiting regulatory approval of its $2.1 billion deal to acquire Fitbit.