• Loading stock data...
Wednesday, September 17, 2025

Google Leads Tottenham’s Search for Naming Rights

  • Tottenham Hotspur’s $1.1 billion stadium opened in 2019.
  • Nike and Amazon were reportedly top contenders for a deal in 2020.
Hotspur-Stadium
Kirby Lee-USA TODAY Sports

Google could be the next tech giant to snag naming rights to a soccer stadium.

Tottenham Hotspur is reportedly in talks with the company for naming rights to the club’s $1.1 billion home, which opened in 2019. 

Spurs chairman Daniel Levy has been interested in securing a deal for the 62,850-capacity stadium with the “right brand, on the right money.”

  • Football Insider previously reported the Spurs are holding out for a deal worth $32.8 million per year for at least 10 years. 
  • Nike and Amazon were reportedly top contenders for a deal in 2020.

Google would be the latest technology giant to grab soccer stadium rights.

In March, Spotify purchased naming rights to FC Barcelona’s Camp Nou stadium for a reported $310 million. It is thought to be the most lucrative naming rights deal in European soccer.

Tottenham posted a $106.9 million loss for its fiscal 2021, and its club debt increased to $943 million from $808.1 million after 2020.

Google’s Gigs

Google isn’t new to sports deals.

In March, the company struck a multiyear deal with McLaren’s Formula 1 and Extreme E teams. In October 2021, Google announced a marketing and technology deal with the NBA, and last week, Google Cloud renewed its agreement with MLB.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Amazon Sports Chief Says NBA, WNBA Coverage Should Be Celebratory

“There’s too much weird negativity out there,” Jay Marine told FOS.
Feb 9, 2025; New Orleans, LA, USA; Philadelphia Eagles quarterback Jalen Hurts (1) fakes a hand off in the first quarter against the Kansas City Chiefs during Super Bowl LIX at Caesars Superdome.

Amazon Says It Wants to Broadcast a Super Bowl

Jay Marine says he is “optimistic” about airing the Big Game.
Apr 9, 2025; Augusta, Georgia, USA; Patrons move about the course during a practice round for the Masters Tournament at Augusta National Golf Club.

Amazon Will Air Early Masters Coverage

Prime will complement the coverage provided by CBS Sports and ESPN
Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.