• Loading stock data...
Friday, January 23, 2026

Golf Frenzy

Rory Golf Frenzy
Photo Credit: Raymond Carlin III-USA TODAY

As the PGA Tour’s Charles Schwab Challenge teed off yesterday in Texas, golfers across the country have already been hitting the links hard. The number of scores posted to the U.S. Golf Association in May jumped 22% year-over-year, indicating a mass demand following an April when many of the nation’s courses were closed because of COVID-19.

That’s leading to hope from the $84 billion golf industry that the sport is attracting new golfers as a result, which would be much needed. Participation in golf the past six years has remained steady with 24 million U.S. golfers, but that is down from a 2003 peak of 30.6 million. With courses open and golf among the first sports back in action, it could add to the newfound fervor. Fantasy sports site Monkey Knife Fight recently cited a 181% increase in participation in its golf contests and a 53% increase in intent to watch golf when it returned as a reason it’s bullish on sports in the second half of 2020.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 12, 2025; Oakmont, Pennsylvania, USA; Rory McIlroy plays his shot from the 12th tee during the first round of the U.S. Open golf tournament.

TaylorMade CEO Says Company Could Be Sold By End of 2026

The golf-equipment manufacturer is exploring strategic options.
Patrick Mahomes II hits out of a sand trap during the final round of the American Century Celebrity Championship golf tournament at Edgewood Tahoe Golf Course in Stateline, Nev., Sunday, July 16, 2023.

Adidas Golf May Use Patrick Mahomes Strategy With Other Athletes

Mahomes’s contract extension includes a new golf line.
LIV Golf team 4Aces GC at Dutchman's Pipe in West Palm Beach, Florida, USA.

What Do LIV Golf’s Team GMs Do? ‘Wear a Lot of Hats’

The GM of Dustin Johnson’s LIV team functions like a one-man C-suite.
May 13, 2024; Louisville, Kentucky, USA; A PGA of America flag during a practice round for the PGA Championship golf tournament at Valhalla Golf Club

PGA of America Sees More Leadership Churn Ahead of Show

A third high-profile departure has hit the PGA of America.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.