• Loading stock data...
Wednesday, January 15, 2025

GOATs With Business Vision

  • After Tom Brady’s seventh Super Bowl win, many fans are debating whether he or Serena Williams is the greatest athlete of all time.
  • Both Brady and Williams are quite active as investors and entrepreneurs.
Derick E. Hingle/Robert Deutsch-USA Today Sports

After his seventh Super Bowl win, Tom Brady is widely viewed as the best player the NFL has ever seen. With that settled, Brady has drawn comparisons to greats across other sports.

One debate is especially prominent: is Brady or Serena Williams the greatest athlete of all time? Williams is currently seeking her 24th Grand Slam title at the Australian Open, an event she once won while pregnant.

What’s less debated is their respective business acumen, but you could spark an argument there as well. Both are quite active as investors and entrepreneurs.

  • Brady has founded two media companies, Religion of Sports and 199 Productions, which launched in 2020. He also started TB12, a packaged meal company geared toward athletes, and invested in the Series B round for watchmaker Hodinkee.
  • Serena’s personal investments include Impossible Foods, Bumble, and carbon offset market Pachama. She is also the Chief Sports Officer for Aston Martin, and a board member of three companies including SurveyMonkey.
  • Williams’ investment firm, Serena Ventures, has made at least ten investments since mid-2018, many in companies focused on women’s products and services.

In an interview with the New York Times, Williams agreed with Brady’s sentiment that his favorite title is the next one. “That would absolutely be my answer. Because otherwise you’re living off of what you’ve already did.”

When Brady and Williams decide to live off what they’ve already done, they’ll have plenty to work with.

Williams has netted over $92 million in tournament winnings. That, along with endorsements from the likes of Nike, Gatorade, Beats, Chase and more, have helped bring her net worth up to $225 million.

Brady, meanwhile, has raked in over $263 million in contracts from the Patriots and Bucs, and at least $140 million from endorsements.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 5, 2024; Houston, Texas, USA; Houston Rockets owner Tilman Fertitta smiles during the third quarter against the San Antonio Spurs at Toyota Center.

Cubs, Mavs, Rockets Owners Co-Hosting Trump Reception With Zuckerberg

Owners of three sports teams are teaming up for an inauguration party.
Apr 7, 2022; Atlanta, Georgia, USA; A general view of fans outside of Truist Park before the game on Opening Day between the Atlanta Braves and Cincinnati Reds.

Philly Rips Page From Rival Playbook With Sports Complex Revamp

Philadelphia’s mayor frequently touts the influential Braves development.
Jan 12, 2025; Philadelphia, Pennsylvania, USA; Philadelphia Eagles tight end Dallas Goedert (88) reacts after making a catch against Green Bay Packers cornerback Carrington Valentine (24) in an NFC wild card game

Eagles Fan Barred from Lincoln Financial Field in Latest Instance of Bad..

There have been serious consequences recently for sports fans caught misbehaving.

Featured Today

Race leader and eventual stage winner Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) in the final kilometer up the finish climb of stage 19 from Logroño to Alto De Moncalvillo (ESP/168km) of the 79th La Vuelta Ciclista a España 2024 on 6 September. // Kristof Ramon / Red Bull Content Pool // SI202409060905 // Usage for editorial use only //Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) congratulated by teammate Florian LIPOWITZ (DEU/RedBull - BORA - hansgrohe) after a very strong stage 13 from Lugo to Puerto De Ancares (ESP/171km) of the 79th La Vuelta Ciclista a España 2024 on 30 August

Red Bull Is on a Hot Streak in Sports. Can It Win..

The company is betting on a big future in cycling.
Ohio State Buckeyes defensive end Jack Sawyer (33) knocks the ball out of the hands of Texas Longhorns quarterback Quinn Ewers (3) and returns the fumble for a touchdown in the fourth quarter of the Cotton Bowl Classic during the College Football Playoff semifinal game at AT&T Stadium in Arlington, Texas on January, 10, 2025.
January 11, 2025

College Football Is Closer Than Ever to Perfecting the Championship Process

Despite valid criticisms, the first expanded Playoff is working.
Jan 2, 2025; New Orleans, LA, USA; Notre Dame Fighting Irish head coach Marcus Freeman (R) reacts on the sidelines in the final minute against the Georgia Bulldogs during the fourth quarter at Caesars Superdome.
January 9, 2025

Amid Realignment Mania, Notre Dame Stayed Independent. It Paid Off

How the CFP semifinal-bound Fighting Irish made their business model work.
Ohio State wide receiver Jeremiah Smith (4) celebrates a first-down catch against Oregon during the 2025 Rose Bowl in Pasadena, Calif.
January 3, 2025

The Biggest Changes to College Sports Are Coming in 2025

Sweeping developments could affect the college sports foundation this year.
Jul 29, 2024; Paris, France; Jagger Eaton of the United States, Yuto Horigome of Japan, and Nyjah Huston of the United States pose for a photo on the podium after the men’s street finals during the Paris 2024 Olympic Summer Games at La Concorde 3.

Olympic Medals From Paris Games Already Need to Be Replaced, IOC Says

Athletes complained about the condition of their medals before the Games ended.
AJ Brown
January 13, 2025

A.J. Brown Turned a Self-Help Book Into a No. 1 Bestseller

Brown was caught reading on the sidelines during the Eagles’ win Sunday.
January 13, 2025

LiAngelo Ball Reportedly Signs $13 Million Music Deal After Hit Song

Ball has never played in an NBA game.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
January 12, 2025

Carson Beck, Quinn Ewers Highlight NIL Mania In College Football

The former Georgia quarterback is getting paid big-time to transfer to Miami.
JJ Redick
January 10, 2025

Steve Kerr, JJ Redick Among Sports Figures Who Lost Homes in L.A...

Kerr said his family had owned the home since the 1960s.
Oct 12, 2022; Philadelphia, Pennsylvania, USA; Charlotte Hornets guard LiAngelo Ball before a game against the Philadelphia 76ers at Wells Fargo Center.
January 8, 2025

LiAngelo Ball Never Reached the NBA. His Song Has Taken It by..

“Tweaker” is No. 8 on Spotify’s U.S. Top 50 songs playlist.
JJ Redick
January 8, 2025

How Los Angeles Fires Are Affecting Sports: Lakers Game Postponed

Wednesday night’s Kings-Flames game was called off.