Georgia has solidified itself as a college football dynasty — and validated the huge investments made in its coach and facilities with an exclamation mark.
With an emphatic 65-7 win over TCU in Monday night’s College Football Playoff National Championship Game, Georgia became the first school to repeat as national champions since SEC rival Alabama did in 2012.
The Bulldogs (15-0) are also the first repeat champions of the CFP era — and since the playoff expands to 12 teams in 2024, the only ones to ever do so in the current four-team format.
The consecutive titles come on the heels of the university’s significant investments in the football program.
- In July, Georgia and head coach Kirby Smart agreed to a 10-year, $112 million contract — reportedly the largest ever given to a college coach.
- Since his first full offseason in 2017 and including 2023, Smart has achieved a top-three recruiting class in six of seven years.
- In May, Georgia unveiled an $80 million renovation project to Butts-Mehre Heritage Hall — home to the football team’s practice and training facility.
Future of the CFP
FBS football is heading into its last season with a four-team playoff format. In 2024-25, the postseason tournament will expand to 12 teams — guaranteeing the sport billions more in revenue and popularity than ever before.
One more four-team season will culminate in Houston in January 2024.
