• Loading stock data...
Tuesday, September 16, 2025

Gatorade Teams With NFL for Caffeinated Energy Drink

  • “Fast Twitch” is Gatorade’s first caffeinated energy drink.
  • NFL players can drink it on the sidelines ahead of its February release date.
Matthew Emmons-USA TODAY Sports

Gatorade is pairing with the NFL to launch the brand’s first caffeinated energy drink.

Dubbed “Fast Twitch,” the drink marks the first time the league has worked with its longtime corporate sponsor to develop an athletic energy beverage.

Fast Twitch is scheduled to hit store shelves in February 2023, but under an exclusive deal with the NFL, players can drink it on the sidelines during the 2022 season. 

PepsiCo-owned Gatorade is late to the caffeinated market, but Fast Twitch packs a punch. 

  • A single bottle will contain nearly as much caffeine as two 12-ounce cans of Red Bull, according to CNBC. 
  • It has no sugar or carbonation like many existing energy drinks.

Anuj Bhasin, vice president of marketing and general manager for Gatorade Brands, said that there hasn’t been an “athletic energy solution” that athletes can trust until now.

Energetic Acquisitions

Fast Twitch might be new, but PepsiCo is no stranger to energy drinks.

In August, the conglomerate announced a $550 million investment in exercise-focused energy drink maker Celsius Holdings. In 2020, it bought Rockstar for $3.85 billion. PepsiCo also has Mountain Dew’s suite of energy products in its portfolio.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.
Joe Burrow

Joe Burrow Out for Months After Bengals’ Pricey Offseason

Tee Higgins and Ja’Marr Chase are the highest-paid WR duo in NFL history.

Tush Push Debate Heats Up in Eagles Win, Ex-NFL Rules Chief Sounds..

The Eagles are continuing to run the quarterback-sneak play.

Chiefs’ Fall to 0–2 Dims the Spotlight on NFL’s Top TV Draw

The NFL’s most-watched team sinks to a new low since Patrick Mahomes arrived.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Sponsored

FOS Holiday Gift Guide 2024

The Front Office Sports Holiday Gift Guide is back, featuring an exclusive lineup of athlete-owned brands that sports fans will love.
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.