Tuesday, June 2, 2026

Fundamentals: YuChiang Cheng (President, Topgolf Media)

Welcome to Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry.

This episode was the first in our four-part esports series presented by Topgolf Entertainment Group.

Topgolf Media president YuChiang Cheng joined Ian to discuss the overall growth of World Golf Tour and new developments in TEG esports platforms and strategies.

Esports series, presented by Topgolf:
Weds July 15 — 4pm ET
Steve Arhancet (Co-CEO / Owner of Team Liquid)
Watch Episode Replay

Thurs July 16 — 12pm ET
Mike Neligan (EVP, VaynerSports) and Darren Glover (Division Lead, VaynerGaming)
Watch Episode Replay

Fri July 17 — 12:15pm ET
Nicole LaPointe (CEO, Evil Geniuses)
Watch Episode Replay

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NHL Plans to Reinvent All-Star Weekend With International Twist

The restructured format echoes the wildly successful 4 Nations Face-Off.

Fever Bar Writer Scott Agness Over Caitlin Clark Injury Reporting

The controversy centers on reporting about Caitlin Clark’s injury status.

Featured Today

Frances Cabral-Delaney

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium
May 26, 2026

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.

Fundamentals: Women in Sports

Welcome to the latest episode of Fundamentals, a Front Office Sports interview…
September 22, 2020

Fundamentals: USTA CEO Michael Dowse

Dowse, the CEO and executive director of the national governing body for tennis, discussed the unique challenges of a fan-less US Open and growing the sport in the U.S.
November 17, 2020

Fundamentals: Women In Esports

On this episode of Fundamentals, three guests join the show to discuss the opportunities for women in the gaming industry, as well as the challenges they face.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
July 28, 2020

Fundamentals: RISE CEO Diahann Billings-Burford

Diahann Billings-Burford is the CEO of RISE, a national nonprofit whose mission is to use sports as a means of eliminating racial discrimination and acting as a vehicle for social justice and societal equality.
July 24, 2020

Fundamentals: MLL Commissioner Sandy Brown

Sandy Brown — commissioner of Major League Lacrosse — discusses the logistics and realities of the league’s return to play with a single-location tournament format, along with the growth of the sport as a whole.
July 17, 2020

Fundamentals: Evil Geniuses CEO Nicole LaPointe Jameson

Nicole LaPointe Jameson, CEO of professional esports team Evil Geniuses, discusses the state of esports and what is next for the organization.
July 16, 2020

Fundamentals: The Launch of VaynerGaming

VaynerGaming division lead Darren Glover and VaynerSports EVP Mike Neligan join the show to discuss the new division, and the future of commercial opportunities in esports.