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Saturday, January 31, 2026

Fundamentals: YuChiang Cheng (President, Topgolf Media)

Welcome to Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry.

This episode was the first in our four-part esports series presented by Topgolf Entertainment Group.

Topgolf Media president YuChiang Cheng joined Ian to discuss the overall growth of World Golf Tour and new developments in TEG esports platforms and strategies.

Esports series, presented by Topgolf:
Weds July 15 — 4pm ET
Steve Arhancet (Co-CEO / Owner of Team Liquid)
Watch Episode Replay

Thurs July 16 — 12pm ET
Mike Neligan (EVP, VaynerSports) and Darren Glover (Division Lead, VaynerGaming)
Watch Episode Replay

Fri July 17 — 12:15pm ET
Nicole LaPointe (CEO, Evil Geniuses)
Watch Episode Replay

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What to Read

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Jan 4, 2026; Minneapolis, Minnesota, USA; Minnesota Vikings safety Harrison Smith (22) teammates greet him on the sideline against the Green Bay Packers during the fourth quarter at U.S. Bank Stadium.

NFL Coach and GM Cycle Bleeding Into Super Bowl Week

The Vikings fired GM Kwesi Adofo-Mensah Friday.
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Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

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How One NFL Pass Turned Into a Career on YouTube

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Sports Goes All In on Non-Alcoholic Drinks Boom

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Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
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The Netflix Star Who Makes Sure NBA Players Have Clean Towels

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Fundamentals: Women in Sports

Welcome to the latest episode of Fundamentals, a Front Office Sports interview…
September 22, 2020

Fundamentals: USTA CEO Michael Dowse

Dowse, the CEO and executive director of the national governing body for tennis, discussed the unique challenges of a fan-less US Open and growing the sport in the U.S.
November 17, 2020

Fundamentals: Women In Esports

On this episode of Fundamentals, three guests join the show to discuss the opportunities for women in the gaming industry, as well as the challenges they face.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
July 28, 2020

Fundamentals: RISE CEO Diahann Billings-Burford

Diahann Billings-Burford is the CEO of RISE, a national nonprofit whose mission is to use sports as a means of eliminating racial discrimination and acting as a vehicle for social justice and societal equality.
July 24, 2020

Fundamentals: MLL Commissioner Sandy Brown

Sandy Brown — commissioner of Major League Lacrosse — discusses the logistics and realities of the league’s return to play with a single-location tournament format, along with the growth of the sport as a whole.
July 17, 2020

Fundamentals: Evil Geniuses CEO Nicole LaPointe Jameson

Nicole LaPointe Jameson, CEO of professional esports team Evil Geniuses, discusses the state of esports and what is next for the organization.
July 16, 2020

Fundamentals: The Launch of VaynerGaming

VaynerGaming division lead Darren Glover and VaynerSports EVP Mike Neligan join the show to discuss the new division, and the future of commercial opportunities in esports.