• Loading stock data...
Monday, June 2, 2025

FTX Collapse Hits Miami Heat, Brady, Curry

  • The stunning fall of FTX has implications across the sports world.
  • Deals with the Miami Heat, Tom Brady, and others are in flux.
FTX-MLB
Ron Chenoy-USA TODAY Sports

The fall of a crypto giant is causing reverberations across the sports world.

Crypto exchange FTX is scrambling for around $8 billion — including $4 billion just to stay solvent — after rival exchange Binance backed out of a deal to acquire it.

The fall of FTX will likely have implications for the athletes, teams, and sports leagues that made deals with the crypto exchange.

  • A Miami-Dade County representative told Front Office Sports that it will explore legal remedies should FTX be unable to pay the balance on its 19-year, $175 million naming rights deal for the Miami Heat’s arena, signed in March 2021.
  • FTX also has deals with MLB, UC Berkeley, the Mercedes Formula 1 team, and star athletes including Tom Brady, Steph Curry, and Shohei Ohtani.
  • Brady was an investor in the company, which was recently valued at $32 billion

FTX and the Los Angeles Angels reportedly abandoned a deal over the summer due to falling crypto prices.

Another Crypto Tumble

FTX’s own token lost over 88% of its value in the past week, dropping to a market cap of $1.16 billion.

Its precipitous fall has shaken the broader crypto market: Bitcoin and Ethereum dropped a respective 18.9% and 22.7% over the past five days.

It is unclear if the fallout will affect existing tie-ups with other crypto exchanges, such as Binance’s deals with Cristiano Ronaldo and Serie A club Lazio, or Crypto.com’s 20-year, $700 million deal for the naming rights to the home of the Los Angeles Lakers, Clippers, and Kings.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rockies Hit New Low With No Clear Answers In Sight

The club is on pace to become the worst in baseball’s modern era.

Verstappen Nears F1 Suspension After ‘Mario Kart’–Style Mayhem

The Red Bull driver received penalty points in Sunday’s race.

MSG Tickets for Potential Pacers-Knicks Game 7 Start at $1,100

The current get-in price for a potential Game 7 is $1,099.

French Open Scheduling Sparks Backlash Over Women’s Time Slots

Coco Gauff has also said the French Open schedule could be improved.

Featured Today

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.
May 30, 2025

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
James Harden

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.
February 5, 2025

Under Armour’s Desired Turnaround Sees Sparks With Q3 Earnings Beat

The 2010s darling has been struggling to find the right formula.