• Loading stock data...
Thursday, April 9, 2026

LeBron vs. Steph: Portfolio Edition

  • The NBA Play-In Tournament debuted Tuesday.
  • But the main event is tonight: LeBron James vs. Stephen Curry.
Robert Hanashiro-USA TODAY Sports/Design: Alex Brooks

The NBA’s new play-in tournament debuted Tuesday, but the marquee matchup is tonight: Steph Curry vs. LeBron James.

Implemented to give fringe playoff teams a postseason chance, this new win-or-go-home pathway has led to a battle between basketball royalty.

Both superstars are forces off the court, too.

Through SC30 Investments, Curry — who made $74.4 million in 2020 — has put together an impressive portfolio. 

  • Investor in Tonal, the at-home fitness startup also backed by Amazon.
  • Investor in Step, a financial services app that’s also backed by Alex Rodriguez.
  • Co-founder of Unanimous Media and marketing platform Slyce, and also an investor in beverage company Oxigen.

James — who made $96.5 million in the past year — is even more prolific on the business side.

  • Co-founder of The SpringHill Company, home to Uninterrupted and HBO’s “The Shop.”
  • Stakeholder in Fenway Sports Group, owner of the Boston Red Sox and Premier League club Liverpool.
  • Investor in Blaze Pizza, which plans to open 500 locations by the end of 2021. 
  • Co-founder of Ladder, a sports nutrition company. 

As for their teams, the Warriors are narrowly more valuable at $4.7 billion to the Lakers’ $4.6 billion, according to Forbes.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Red Sox Skid, Liverpool Unrest Puts FSG Under Mounting Pressure

Fans of two Fenway Sports Group–owned teams are growing restless.
Dec 16, 2025; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins center Sidney Crosby (87) congratulates defenseman Erik Karlsson (65) on his goal against the Edmonton Oilers during the second period at PPG Paints Arena.

Penguins Sale Would End a Disappointing 4-Year Run Under FSG

An ownership era with high hopes has been marked with underachievement.
Jul 19, 2019; South Bend, IN, USA; Liverpool defender Virgil van Dijk (4) passes the ball in the second half of a preseason preparation soccer match against the Borussia Dortmund at Notre Dame.

Liverpool’s $598M Gamble Looks Pretty Average on the Pitch—So Far

Liverpool struggles after historic offseason spending and lofty expectations.

Liverpool’s $598M Transfer Spree: End of the Title Race Already?

A deal for Swedish striker Alexander Isak highlights a record outlay.

Featured Today

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Apr 9, 2025; Dallas, Texas, USA; Los Angeles Lakers guard Austin Reaves (15) walks on to the court before the game between the Dallas Mavericks and the Los Angeles Lakers during the first quarter at the American Airlines Center

Mavericks Tell Lakers ‘No Error’ in Austin Reaves MRI

The Lakers coach accused Dallas’s medical staff of scanning “the wrong area.”
April 7, 2026

Can the Dream Capitalize on Angel Reese’s Popularity?

Reese’s trade from Chicago to Atlanta is making an impact.
Apr 14, 2024; Augusta, Georgia, USA; Tiger Woods reacts to his putt on the 16th green during the final round of the Masters Tournament.
April 7, 2026

Masters Stars Feel Unprecedented Absence of Tiger and Phil

This is the first Masters since 1994 without both Woods and Mickelson.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 6, 2026

Patrick Reed: Golf Apparel Free Agency ‘Been Fun’ After LIV Exit

The 2018 Masters champion is starting to sign new deals.
April 6, 2026

Chicago Sky Pivot Yet Again by Shipping Away Angel Reese

The Dream are giving up two first-round picks for Reese.
April 4, 2026

WNBA Free Agency Is Shaping Up to Be Shockingly Quiet

Some sources believe top players will sign one-year deals.
April 1, 2026

Mayweather-Pacquiao Rematch on Netflix Is On

The fight is expected to be at the Sphere in Las Vegas.