Friday, July 31, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Fox’s Late-Night CFB Game Draws 2 Million Viewers After World Series

  • Fox drew two million viewers for Rutgers-USC on Friday night.
  • The game kicked off at 11 p.m. ET, as Game 1 of the World Series was finishing.
Kirby Lee-Imagn Images

The results are in from Fox’s experiment of parlaying World Series viewers into a late-night college football matchup.

USC’s 42–20 victory over Rutgers, which kicked off at 11:01 p.m. ET Friday night, averaged just over two million viewers on Fox. The game broadcast began on FS1, as the Dodgers needed a 10th inning to beat the Yankees 6–3 in Game 1 of the Fall Classic.

The first game of the Fall Classic was watched by 15.2 million people—the most for World Series Game 1 since 2017—but the vast majority didn’t stick around for the conference-realignment-enabled Big Ten football clash. 

The Rutgers-USC rating is 69% higher than the average viewership for other late-night college football broadcasts on Fox Sports platforms this season. But the audience is also down 27% from the average number of viewers for the network’s previous five Friday night football games this fall, which is 2.74 million.

Fox has four more Friday night college football games this season, with either 8 or 9 p.m. ET kickoffs.

Big Ten Edges Out SEC

In what was a less chaotic weekend for college football than many others this season, Fox had the top game audience of Week 9 action with 5.95 million viewers for Ohio State’s 21–17 win over Nebraska on Saturday afternoon. ABC wasn’t far behind, drawing 5.7 million viewers for Alabama’s 34–0 rout of Missouri.

The most-watched game of the season remains Georgia-Texas, which 13.2 million people tuned in to ABC for earlier this month.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.

NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars

DirecTV’s previous deal expired after the 2025 NFL season.

College Jersey Patch Market Finds Its Benchmark

“The market has now been set,” one exec told FOS.
First at FOS

The NFL War Over the Tush Push Has Quietly Ended

The league gave no specific guidance on the play this offseason.
podcast thumbnail mobile
Front Office Sports Today

7/31/26 – UEFA’s FIFA Boycott, LeBron’s ‘Last Dance’ Doc, Tush Push Stays

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Jul 13, 2025; Atlanta, GA, USA; ESPN commentator Karl Ravech before the MLB Draft at The Coca-Cola Roxy. Mandatory Credit: Brett Davis-Imagn Images

Despite Layoff, Karl Ravech Returns to ESPN Booth

Ravech was laid off after 33 years with ESPN.
Mike Monaco Jordan Rodgers ESPN
Exclusive
July 30, 2026

Mike Monaco and Jordan Rodgers to Call ESPN Friday College Football

Dana Boyle will serve as the broadcast team’s sideline reporter.
Oct 21, 2025; Dallas, Texas, USA; A view of the Columbus Blue Jackets logo and Ohio 25 logo during the game between the Stars and the Blue Jackets at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
July 30, 2026

Blue Jackets Merge TV and Radio Broadcasts

The contract of 17-year radio play-by-play voice Bob McElligott was not renewed.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
July 29, 2026

Yankees, Knicks Ditch Gotham App for DAZN Deal

Yankees, Knicks, Nets, Rangers, Devils, Islanders, and Sabres all head to DAZN.
Jul 25, 2026; Chicago, Illinois, USA; Team Spoon center Jonquel Jones (35) holds the All Star MVP trophy during the 2026 WNBA All Star Game at United Center.
July 28, 2026

WNBA All-Star Game Draws 3.2 Million Viewers

Caitlin Clark missed last year’s game, but was healthy this year.
Shaq Dunkman League
July 28, 2026

Could Shaq’s Dunkman League Revive the NBA Slam Dunk Contest?

The dunking league is hopeful to eventually work with the NBA.
July 28, 2026

YouTube TV Bolsters Its Sports Lineup With ESPN, NBC Deals

The streaming service significantly expands its sports programming.