Thursday, August 6, 2026

Fox’s Late-Night CFB Game Draws 2 Million Viewers After World Series

  • Fox drew two million viewers for Rutgers-USC on Friday night.
  • The game kicked off at 11 p.m. ET, as Game 1 of the World Series was finishing.
Kirby Lee-Imagn Images

The results are in from Fox’s experiment of parlaying World Series viewers into a late-night college football matchup.

USC’s 42–20 victory over Rutgers, which kicked off at 11:01 p.m. ET Friday night, averaged just over two million viewers on Fox. The game broadcast began on FS1, as the Dodgers needed a 10th inning to beat the Yankees 6–3 in Game 1 of the Fall Classic.

The first game of the Fall Classic was watched by 15.2 million people—the most for World Series Game 1 since 2017—but the vast majority didn’t stick around for the conference-realignment-enabled Big Ten football clash. 

The Rutgers-USC rating is 69% higher than the average viewership for other late-night college football broadcasts on Fox Sports platforms this season. But the audience is also down 27% from the average number of viewers for the network’s previous five Friday night football games this fall, which is 2.74 million.

Fox has four more Friday night college football games this season, with either 8 or 9 p.m. ET kickoffs.

Big Ten Edges Out SEC

In what was a less chaotic weekend for college football than many others this season, Fox had the top game audience of Week 9 action with 5.95 million viewers for Ohio State’s 21–17 win over Nebraska on Saturday afternoon. ABC wasn’t far behind, drawing 5.7 million viewers for Alabama’s 34–0 rout of Missouri.

The most-watched game of the season remains Georgia-Texas, which 13.2 million people tuned in to ABC for earlier this month.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Netflix Wants to Not ‘Do Too Much’ With Field of Dreams Game

The upgraded Iowa complex now has a permanent stadium. 
Fanduel logo appears in this illustration taken April 22, 2026.

Gambling Industry Gears Up for ‘Arms Race’ This NFL Season

“Competition is fierce,” BetMGM CEO Adam Greenblatt said.
Eastlake’s Julian Williams (3) runs the ball during a District 1-6A high school football game against Pebble Hills on Friday, Oct. 31, 2025, at SAC 1 in El Paso, Texas.

Texas Heat Rules Reshape High School Football Practices

Smaller programs may lack the facilities and trainers to adapt.

Anthony Rizzo: MLB Doesn’t Have Competitive Balance Problem

The former MLB star talked labor, sports betting, and his own broadcasting.
podcast thumbnail mobile
Front Office Sports Today

8/6/26 – LIV’s Funding Promise, Disney Sells Out Super Bowl, Inside Tom Brady’s CardVault

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
The Warner Bros. Water Tower is pictured at Warner Bros. Studios in Burbank on the day it was announced that California and 11 states are suing to block Paramount's $110 billion acquisition of Warner Bros. Discovery in California, U.S. July 13, 2026.

WBD Ad Sales Sink Without NBA Live Rights

WBD’s fiscal second-quarter revenue fell 11%.
Troy Aikman and Joe Buck arrive at the Disney Upfront 2022 event in New York City, New York, U.S., May 17, 2022. REUTERS/David Dee Delgado
August 6, 2026

Aikman, Buck Head Into High-Stakes ESPN Negotiations

ESPN hopes to retain the duo past the network’s first Super Bowl.
August 6, 2026

Fox Pushes Back NFL Media-Rights Negotiations Until 2028

The company also touted strong results from the FIFA men’s World Cup.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
National Women’s Soccer League commissioner Jessica Berman announces Columbus as the league's 18th club at ScottsMiracle-Gro Field on April 21, 2026. The club, set to begin play in 2028, will be owned by Haslam Sports Group (HSG), Nationwide and Drs. Christine and Pete Edwards.
August 5, 2026

NWSL Makes Super Bowl Week Part of Its 2027 Kickoff

The NWSL wants to be “woven into” ESPN’s first Super Bowl.
New MLS commissioner Larry Berg speaks with Front Office Sports.
August 5, 2026

Incoming MLS Commissioner Sees ‘Uncapped Upside’ in Media Rights

NYCFC’s CEO called broadcast revenue the league’s biggest weakness.
FILE PHOTO: Disney+ logo is seen in this illustration taken August 5, 2025.
August 5, 2026

Disney Sells Out of Super Bowl LXI Ad Inventory

ESPN parent company Disney exhausted its inventory on an earlier schedule.
May 16, 2026; Laurel, MD, USA; Napoleon Solo (10) ridden by Paco Lopez leads Iron Honor (9) ridden by Flavien Prat, Chip Honcho (6) ridden by Jose Ortiz Jr., and Taj Mahal (1) ridden by Sheldon Russell down the stretch during the 151st Preakness Stakes at Laurel Park. Mandatory Credit: Amber Searls-Imagn Images
Exclusive
August 4, 2026

NBC to Retain Media Rights to Preakness Stakes

NBC has held the race’s rights since 2001.