Fox Sports, Twitter Teaming Up for World Cup

Fox Sports and Twitter are teaming up to provide a slew of coverage for both upcoming FIFA World Cups.

“Collaborating with Fox Sports to bring fans the opportunity to preview match action on Twitter during both the men’s and women’s World Cup is something we’ve never done before,” said TJ Adeshola, Twitter’s head of global content partnerships.

• Coverage will include live shows and previews before every match in both tournaments.
• There will be opportunities for fan engagement and heightened Twitter-specific content.
• The two will work on sponsorships and advertisements.

“Giving fans the best coverage on social media around the FIFA World Cup on Twitter is paramount for us,” said Michael Bucklin, Fox Sports’ senior VP of digital content.

The content will be available through Fox’s Twitter handles.

Complicated Backdrop

The news of Twitter’s latest innovations come as billionaire Elon Musk moves to purchase the social media platform.

The purchase would total $44 billion. On Thursday, the New York Times reported that Musk had gathered several investors who would fund around $7 billion of the bid.