• Loading stock data...
Wednesday, October 8, 2025

Virtual Socialization

Fortnite Crowd
Photo Credit: Catalina Fragoso-USA TODAY Sports

Mass multiplayer online video games are quickly moving into the entertainment and socialization spaces. Most prominent is the free-to-play battle royale game Fortnite, which has added a growing number of entertainment options beyond the actual game itself. In April, rapper Travis Scott virtually performed to 12 million fans and last month, the game debuted a space dedicated to socializing. 

Tonight, the DJ Diplo will release his latest album with a performance on Fortnite and on Friday the game will screen three Christopher Nolan feature films – it debuted a trailer for his latest film Tenet recently.

Epic Games, the developer of Fortnite, has used these efforts to continue to drive players to the nearly three-year-old game. The company reported that it had 350 million registered users in May, an increase of 100 million compared to a year earlier. Epic Games is finishing up a $750 million round of funding, which will value it at $17 billion. 

But it’s not just Fortnite. The game platform Roblox recently hosted a benefit concert that featured Lady Gaga and Paul McCartney, and will also premiere movie clips and actor interviews this summer. 

The events can be developer-driven, but others are hosted by other third parties, like Minecraft’s upcoming four-day Rave Family Block Fest that costs $10 for general entry. While the in-game events were already trending upward, the pandemic has reportedly accelerated the interest in finding new ways to socialize virtually.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ballers in Philadelphia
exclusive

Backer of SlamBall, Ballers Armed With $150M for New Fund

The fund will offer sports and entertainment companies deals that don’t involve equity.
[Subscription Customers Only] Jul 9, 2025; East Rutherford, New Jersey, USA; Real Madrid CF forward Kylian Mbappe (9) reacts after a semifinal match of the 2025 FIFA Club World Cup at MetLife Stadium.

CVC Builds Out Sports Division Amid Crowded PE Market

The firm’s sports portfolio is reportedly worth $13.6 billion.

Who Are the Richest MLB Owners?

MLB owners are among the wealthiest people in the U.S.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations..

The new biennial event, starting in 2026, kicks off a monumental next era for esports.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.