• Loading stock data...
Saturday, December 14, 2024

Formula E Posts Highest Viewership Numbers Ever

  • Formula E had its best season to date, with 316 million total viewers during Season 7.
  • The racing series returns to Asia next season.
three_cars_racing
Formula E/Design: Alex Brooks

Formula E bounced back from the pandemic to record its most successful season yet.

Total viewership reached 316 million across 15 races for Formula E’s seventh season, representing 32% year-over-year growth.

The electric car racing series saw 25% year-over-year audience growth in the U.S., with its New York E-Prix and other races broadcast on CBS.

  • In February, Formula E renewed its broadcast and streaming deal with Discovery, which has televised every season of the racing series in Europe through its Eurosport property.
  • The company inked a multiyear deal with CBS for exclusive U.S. broadcast rights in Nov. 2020.
  • Free-to-air options brought major year-over-year viewership growth in Germany (336%), Brazil (286%), the U.K. (156%), Italy (128%), and France (123%).

The upcoming season of Formula E will see the series travel to China, South Korea, and South Africa, after sticking to Europe, North America, and the Middle East in the 2020-2021 season due to the pandemic.

Formula E lost $12.2 million in Season 5 on $186.6 million in revenue, but came within shouting distance of profitability in the pandemic-affected Season 6 with a $44,488 loss and $165.2 million in revenue.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Scheduling Gambit Pays Off With Two Blockbuster Sunday Games

The Week 15 schedule has a game pairing seen only once since 1970.

McLaren F1 Team Nearly Folded in 2020. An American Exec Just Led..

An investment from MSP Sports Capital in 2020 saved McLaren.
Sponsored

Racing Forward: How SailGP is Redefining High-Performance Sailing and Championing Gender Equality

The most exciting racing on water is making waves by rewriting the narrative of what’s possible for women in high-performance sports.

Featured Today

The Top-Secret Operation to Create the Army-Navy Football Uniforms

The two-year process includes dozens of employees, NDAs, and military historians.
Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena
December 9, 2024

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.

NBA GMs Rank Salary-Cap Apron As Rule That Needs to Change Most

Schedule changes finished second with 17% of the vote.
Sponsored

Mastercard’s Foodies & Fairways: Where Golf Meets Gourmet at the TOUR Championship

This year’s TOUR Championship in Atlanta isn’t just about world-class golf—it’s also a celebration of local flavors.
September 8, 2024

US Open Breaks Attendance Record

Top-seeded Jannik Sinner beat No. 12 Taylor Fritz in straight sets Sunday.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
July 18, 2024

Loyal WNBA Fans Hit With Enormous Season-Ticket Price Hikes

Some season-ticket holders are seeing their prices doubled.
July 16, 2024

CONMEBOL, Hard Rock Stadium Continue Trading Blame Over Copa Disaster

Each blames the other for the security madness at Sunday’s final.
July 15, 2024

Colombian Soccer Federation President Arrested in Copa Madness

The 71-year-old on the FIFA Council was arrested alongside his son.
July 12, 2024

Oakland Minor League Baseball Team Experimenting With Fan Ownership

The Ballers say more than 1,000 people have registered interest.