Friday, October 23, 2026

Formula 1’s Huge Growth Drives Big Year for Liberty Media

  • Formula 1’s accelerating growth and a revenue uptick from the Atlanta Braves guided Liberty Media to a profitable 2022.
  • F1’s attendance grew 36% from 2019 to 5.7 million.
A group of Formula 1 drivers during the Montreal Grand Prix
David Kirouac-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Liberty Media rode the surging popularity of Formula 1, an uptick in revenue from the Atlanta Braves, and strong results from SiriusXM to a profitable fourth quarter and full year in 2022.

F1, which begins its 2023 season this weekend in Bahrain, grew fan attendance 36% from 2019 to 5.7 million. F1’s full-year revenue rose 20% from 2021 to $2.6 billion, $1.2 billion of which was passed on to teams. 

The racing series’ operating income more than doubled to $239 million.

Quarterly revenue dipped 8% to $568 million, which Liberty attributed to one fewer race in Q4 2022 than in the same period the previous year.

Michael Andretti

Formula 1 Teams Looking for $600M Entry Fee for Andretti, Others

Formula 1 teams want to triple the entry fee required to join.
February 27, 2023

The Atlanta Braves, MLB’s only publicly traded team, saw revenues rise only slightly despite winning the World Series in 2021. The Braves were bounced out by the eventual National League pennant winner Philadelphia Phillies in the Division Series in 2022 — giving them only two postseason home games to the previous year’s eight.

The Braves saw average home game revenue rise from $6 million to $6.4 million, leading to a 4% increase to $588 million in total 2022 revenue. Increased operating expenses led to a $15 million loss on the year.

Liberty Media is set to split off the Braves into a separate stock listing called Atlanta Braves Holdings, Inc.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Red Bull’s Late Turnaround Gives Verstappen Hope for 2027

Earlier this year, Verstappen suggested retirement was on his mind.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
podcast thumbnail mobile
Front Office Sports Today

10/23/26 – JJ Watt Takes CBS Chair, FIFA Rights Shake-Up, Small-Market World Series

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.