• Loading stock data...
Monday, September 15, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

F1 Breaks Out New Format to Keep Interest High

  • Formula One debuted a new concept car and racing format, both designed to produce an accessible, exciting product.
  • The racing series’ popularity has surged in the U.S. following Netflix’s “Drive to Survive” docuseries.
Formula 1/Design: Alex Brooks

The breakout Netflix series “Drive to Survive” crystallized the drama and intrigue of Formula 1’s recent seasons. Now F1 is making adjustments to pack more action into its live product.

F1 debuted a new “sprint” format to determine pole position at the British Grand Prix over the weekend. The 62-mile race, one-third the length of the Grand Prix, is meant to deliver an accessible, high-octane spectacle.

The Italian Grand Prix will also use the sprint format, as will a third, to-be-determined race outside Europe.

On Thursday, F1 also revealed a new concept car designed for higher-speed turns, among other things.

F1’s revenue surged to $180 million in Q1, compared to a pandemic-affected $39 million from the same period in 2020.

The format changes could be good for casual fans as F1 seeks to capitalize on the boom in interest brought by the Netflix series.

  • F1 had 99% growth across Twitter, Facebook, Instagram, and YouTube in 2020.
  • June’s French Grand Prix scored the second-highest cable audience in F1 history, eclipsing 1 million viewers on ESPN. As of June, viewership was up 53% compared to 2020, and 38% compared to 2019.

F1 will have another major opportunity to grow its American audience in 2022, when Miami joins Austin as a U.S. host city in the global race series.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

F1’s McLaren Valued at More Than $5B After Recent Stake Sale

MSP Capital purchased its stake in McLaren in 2020.
Georgia takes the field for the first half of the SEC championship game against Texas in Atlanta, on Saturday, Dec. 7, 2024.

SEC Lands Starring Role in Netflix College Football Docuseries

Netflix brings its sports storytelling to the heart of SEC football.

F1’s ESPN-Apple Dilemma Could Come Down to Reach vs. Money

MLB and MLS games on Apple TV+ have not drawn huge audiences.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.
John John Florence (USA) surfs in men’s round two competition during the Tokyo 2020 Olympic Summer Games at Tsurigasaki Surfing Beach.
July 29, 2024

Olympic Surfers Won’t Get Their Full Paris Moment

‘We’re kind of separate off on our own little thing over here.’
Teahupo'o Tahiti Surfing
July 26, 2024

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.