Monday, July 13, 2026

Former Star Players Leading Push for NWSL Expansion in Bay Area

Sports Illustrated

A high-profile group of potential new owners has emerged for an NWSL team in the Bay Area.

Brandi Chastain, Leslie Osborne, Aly Wagner, and Danielle Slaton — all former professionals who also played for the U.S. women’s national team — are heading up a group aiming to create an expansion team, The Athletic reported

  • The group did not provide a specific list of investors.
  • Investors are from the “​​sport, tech, media, and the business” industries.
  • 70% of the investors are female.
  • All four athletes plan to work for the team as well as own a piece of it.

“We are very quickly realizing that athletes’ voices aren’t just nice to have, it’s essential for success,” Slaton told The Athletic.

Previous Success

The news comes on the heels of major success for the NWSL’s expansion teams in San Diego and Los Angeles.

The Los Angeles team, Angel City FC, was founded by actress Natalie Portman and backed by a group of female investors. After generating major buzz, the team’s inaugural home game on April 29 was played before a sellout crowd of 22,000 at Banc of California Stadium.

Expansion fees for San Diego, formerly Sacramento, were about $2 million in 2019. Kansas City Current ownership paid $5 million in 2021.

At the ESPNW Summit in New York in May, Berman said that fans appeared to be accepting the challenge of supporting the growth of women’s soccer.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

England Ends Norway Run As World Cup Whittles Down to Royalty

Norway ends its run with $20 million in prize money.

MLB World Cup Takeovers Continue in Miami

England plays Norway in the World Cup quarterfinal in Miami.

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 6, 2026; Seattle, Washington, U.S.; Belgium's Charles De Ketelaere in action with Antonee Robinson of the U.S.

U.S.-Belgium World Cup Match Sets Ratings Record, With 50M Viewers

Both networks extended their historic viewership runs during the tournament.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.

Seahawks Set NFL Record With $9.612B Sale to Khosla

Vinod Khosla’s wife will “serve as the controlling owner.”
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.
July 9, 2026

Two Bidders Pull Ahead in Seahawks Sale Process

One of the two groups includes at least one former Seahawks player.
Jun 20, 2026; Raleigh, North Carolina, USA; Carolina Hurricanes left wing William Carrier (28) and defenseman K'andre Miller (19) walk out with the Stanley Cup trophy during the Stanley Cup championship parade and rally at Raleigh.
July 10, 2026

Dundon Faces Backlash for Engraving Kids’ Names on Stanley Cup

All five names of the owner’s children are on the Stanley Cup.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 6, 2026

Chicago Sky Shuffle Practice Venues As Facility Delay Continues

Chicago has not given a firm opening date for their practice facility.
July 1, 2026

Celtics Send Jaylen Brown to Sixers in Swap of Huge Contracts

Paul George is set to make $54 million next year.
June 24, 2026

Cardinals Shake Up Front Office in Long-Term Leadership Plan

Club owner Bill DeWitt Jr. begins to prepare the club for life without him.
Jan 22, 2026; Los Angeles, California, USA; Washington Spirit team owner Michele Kang talks to media during a press conference at BMO Stadium.
June 24, 2026

Michele Kang to Buy Lyon in Deal That Would End Textor’s Ownership

Kang will pay $30 million for around 88% of Lyon.