Sunday, May 10, 2026

For Panthers, the Cost of a Two-Win Season Is a 4% Ticket Hike

  • Carolina ranked 20th in total home attendance last season.
  • The team averaged more than 71,600 fans in home games despite a 2–15 campaign.
Carolina Panthers
Bob Donnan-USA TODAY Sports

The Panthers are increasing ticket prices after a 2–15 season.

Overall ticket prices will be more than 4% higher than last year, with lower-level season tickets averaging a 7% jump and the vast majority of upper-level seats remaining about the same, a team spokesperson told the Associated Press. Premium offerings like suites and club seats will increase depending on individual contracts, and the cheapest season-ticket package will stay at $510, per the AP. The AP also reported that the Panthers said nearly all NFL teams are bumping up ticket prices next season.

Carolina ranked 20th in the league in total home attendance, with 573,086 people across eight games last season, according to Pro Football Reference. That averages to more than 71,600 people per matchup. The team faced some flak online for photos of an empty Bank of America Stadium and low ticket prices for a Dec. 17 matchup against the Falcons. However, that game still brought 70,301 spectators, per Pro Football Reference. For context, the stadium capacity is 74,867.

The team has had a busy offseason: It axed general manager Scott Fitterer and head coach Frank Reich. The team will continue to pay Reich, whom it fired in late November, between $20 million and $40 million through 2026. Reich coached just 11 games, and his predecessor, Matt Rhule, lasted 38. Dave Canales got the job in late January, 

Under the reign of owner David Tepper since 2018, the Panthers have dropped from the 21st-most valuable franchise to the 26th and have yet to record a winning season.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rolapp: PGA Tour’s Social Media Policy Is From NFL’s Playbook

The PGA Tour’s new social media policy increases content allowances.
NBA Draft Lottery 2026

Wizards Win NBA Draft Lottery With Tank Reform on Horizon

The NBA is proposing changes to lottery rules starting next season.

Trump Rips NFL Streaming Costs: ‘Killing the Golden Goose’

U.S. President Donald Trump once again hit out against the NFL.
Skip Bayless, Stephen A Smith Shae Cornette First Take
opinion

Skip Bayless Re-Energizes ‘First Take’ in ESPN Return

Will more appearances by Bayless follow?

Featured Today

Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
May 5, 2026

Dallas Wings Coach: Team Will Play 2027 Games at Mavericks’ Arena

The Wings CEO said that the move is not final.
Apr 11, 2025; Dallas, Texas, USA; Dallas Mavericks minority owner Mark Cuban walks off the court after the game against the Toronto Raptors at the American Airlines Center.
May 8, 2026

Why Mark Cuban Bought Into a Canadian Basketball Team

“Canada is producing more stars than any other country.”
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 4, 2026

Bulls Hire Hawks SVP Bryson Graham in Effort to Return to Relevance

Graham spent 15 years working for the Pelicans.
Apr 15, 2026; Ottawa, Ontario, CAN; Toronto Maple Leafs defenseman Morgan Reilly (44) blocks a shot as he battles with Ottawa Senators center Nick Cousions (21) in the first period at the Canadian Tire Centre.
May 4, 2026

As Parent Company Pares Back, Maple Leafs Retool Front Office

The team has not advanced to the conference finals since 2002.
May 3, 2026

Valkyries Cut the Player They Acquired in Flau’jae Johnson Deal

The Golden State Valkyries acquired Marta Suárez and a future second-round pick on draft night for Flau’jae Johnson.
May 3, 2026

Indiana Fever Accused of Using AI Again After Caitlin Clark Remark

It’s not the first time the organization’s been accused of using AI.