• Loading stock data...
Monday, January 19, 2026
    More
    Quick Hits

    Football Ad Spending

    By
    Nov 02, 2020 | 09:28 pm
    UPDATED Nov 05, 2020 | 02:28 pm
    MSU Football
    Kirthmon F. Dozier via Imagn

    Football has been both Joe Biden and President Donald Trump’s go-to sport for ad spots. Of presidential local ad buys during sports broadcasts, 84% have been during football games.

    Biden’s college football ads have reached more than 26 million viewers, while Trump’s have reached approximately 10 million. The Big Ten’s return created particularly desirable advertising inventory given the key Midwest battleground states conference schools call home.

    Ad Spending During Sports Broadcasts:

    National —  Biden: $19.7 million vs. Trump: $5.2 million

    Local — Trump: $9.2 million vs. Biden: $7 million

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Jan 17, 2026; Denver, CO, USA; Buffalo Bills head coach Sean McDermott during the second quarter of an AFC Divisional Round playoff game against the Denver Broncos at Empower Field at Mile High
    by

    Bills’ Sean McDermott Firing Marks Staggering 10 NFL Coaches Axed
    Black Monday has come two weeks late for the Bills.
    Jan 18, 2026; Foxborough, MA, USA; New England Patriots quarterback Drake Maye (10) throws in the third quarter against the Houston Texans in an AFC Divisional Round game at Gillette Stadium.
    by

    NFL Conference Championships Have 3 Unproven QBs
    The six highest-paid postseason quarterbacks have been eliminated.
    Jan 17, 2026; Miami, FL, USA; a general view of the University of Miami practice for the College Football Playoff National Championship game.
    by

    College Football Playoff Meetings End Without Expansion Decision
    ESPN has given the CFP a deadline of Jan. 23.
    Indiana Hoosiers head coach Curt Cignetti walks on to the bus Friday, Jan. 16, 2026, at the Miami Airport in Miami.
    by

    Curt Cignetti Is One of the Only CFP Coaches Without a GM
    The Indiana coach signed an eight-year, $93 million extension midseason.

    Featured Today
    by

    Sports Goes All In on Non-Alcoholic Drinks Boom
    Athletes, teams, and leagues are pouring money into the NA beverage category.
    Tulsa Portal House
    January 16, 2026

    Inside the Tulsa Portal House: ‘This Will Translate to Wins’
    The Golden Hurricane set up an over-the-top battle station for football recruiting.
    Black Rabbit
    January 10, 2026

    The Netflix Star Who Makes Sure NBA Players Have Clean Towels
    How a Nets staffer landed a breakout role on “Black Rabbit.”
    January 9, 2026

    NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly
    With no dress code, impeccably dressed players are seeing big-money deals.

    More in Quick Hits
    patrick_mahomes
    by

    Less Than Super TV Viewership
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..
    At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.