Tuesday, July 21, 2026
    More
    Quick Hits

    Football Ad Spending

    By
    Nov 02, 2020 | 09:28 pm
    UPDATED Nov 05, 2020 | 02:28 pm
    MSU Football
    Kirthmon F. Dozier via Imagn

    Football has been both Joe Biden and President Donald Trump’s go-to sport for ad spots. Of presidential local ad buys during sports broadcasts, 84% have been during football games.

    Biden’s college football ads have reached more than 26 million viewers, while Trump’s have reached approximately 10 million. The Big Ten’s return created particularly desirable advertising inventory given the key Midwest battleground states conference schools call home.

    Ad Spending During Sports Broadcasts:

    National —  Biden: $19.7 million vs. Trump: $5.2 million

    Local — Trump: $9.2 million vs. Biden: $7 million

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Josh Pate
    by

    Josh Pate on Trump Interview Fallout: ‘It’s the President Asking’
    Pate knew his interview with the president would be polarizing.
    Inglewood, CA - May 5, 2026 - NFL Los Angeles Studio 1: The NFL Network Leaders in Conversation panel.
    by and

    ESPN: Layoffs Mostly Tied to NFL Network Acquisition
    Disney completed its acquisition of NFL Network earlier this year.
    Feb 4, 2026; San Francisco, CA, USA; Tom Pelissero on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
    by

    ESPN Expected to Lay Off NFL Insider Tom Pelissero
    Pelissero had been at NFL Network since 2017.
    Mar 20, 2026; Philadelphia, PA, USA; UCLA Bruins guard Donovan Dent (2) dribbles the ball against the UCF Knights in the first half during a first round game of the men's 2026 NCAA Tournament at Xfinity Mobile Arena
    by

    New NCAA Eligibility Policy Hasn’t Slowed Lawsuits—It’s Triggered More
    “I’m getting five emails per minute from 9 a.m. to 5 p.m.”
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    7/21/26 – Michigan AD Out, Goodell Extension, Zlatan Exits Fox, Tom Brady vs. Logan Paul

    0:00

    Featured Today

    Tom's Watch Bar
    by

    Sports Bars Are Cashing In From Summer of Soccer
    The World Cup has brought a windfall to America’s biggest sports bars.
    Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
    July 16, 2026

    Where World Cup Stars Go to Customize Their Cleats
    The world’s best players turn to a Scottish craftsman for perfect cleats.
    July 10, 2026

    What the World Cup Means to Erling Haaland’s Tiny Hometown
    The tournament’s breakout star is from a rural Norwegian town.
    July 10, 2026

    Why So Many Media Outlets Are Rushing Into Sports
    Sports coverage has ballooned in every corner of media.
    Pillow Fight Championship
    July 8, 2026

    How Obscure Sports Get Mainstream TV Deals
    For niche sports, getting on TV often matters more than getting paid.

    More in Quick Hits
    patrick_mahomes
    by

    Less Than Super TV Viewership
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation
    EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.