Friday, June 12, 2026

Five Keys to Maximizing Your Image

By: Brian D. Stanchak, @BDStan


I had a discussion the other day with a client about evaluating potential assistant coaches while you’re in their presence, whether they know you’re watching or not, or in the building stages of a relationship. It got me thinking back to my coaching days when I was on the road recruiting and I would take notice of how coaches presented themselves, good and bad. This piece is not about how to present yourself only as a coach when you’re recruiting, but suggestions to ensure you are maximizing your image, whether you know someone is watching or not.

Be approachable: A smile goes a long way. A little thing like saying “hi”, even when you don’t know someone, projects a friendly persona.

Be engaging: When talking with someone, focus on them, not others around you or your cell phone. Ask questions.

Be positive: You can change others’ attitudes with your positivity. As a coach, if you don’t believe, how can you expect your players to believe? We will all face adversity, but what “face” will you show adversity when it comes.

Don’t Be a Chronic Complainer: Realize that at times circumstances are out of your control. You push away people and steal energy when you complain. There is a difference between venting and complaining. Complaining, unlike venting, isn’t a temporary state of blowing off steam. Most complainers aren’t looking for a solution and don’t feel better once their done complaining.

Be reliable: When asked to or you volunteer to do something, do it. The task may not seem big to you, but it shows the person that you have made that commitment to that you care.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Trump Administration Signs Off on Paramount-WBD Merger

The DOJ blessed the highly controversial pact Friday. 

NiJaree Canady Signs AUSL Deal After Brief Holdout

Canady missed her team’s two opening games.
Jun 10, 2026; New York, New York, USA; New York Knicks forward Og Anunoby (8) scores on a rebound against San Antonio Spurs guard Dylan Harper (2) in the fourth quarter during game four of the 2026 NBA Finals at Madison Square Garden. Mandatory Credit: Geoff Burke-Imagn Images

Epic Knicks Game 4 Comeback Drew 20.9 Million ABC Viewers

The instant classic extends a heady viewership run for ABC . 
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.
NBA Cup
November 26, 2025

Luka Dončić Wants ‘Dangerous’ NBA Cup Court Designs Changed

Dončić first complained about the court designs two seasons ago.
February 11, 2026

Jameis Winston Says He’s Given Seven Figures to Florida State

Winston led Florida State football to its last national championship. 
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Fernando Tatis
October 6, 2025

Arbitrator Says Tatis Jr. Must Pay Big League Advance Millions

Tatis has called the agreement a “predatory” loan.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
August 11, 2025

NBA Christmas Slate Leans on LeBron, Steph; Bets on Flagg

The Lakers, Warriors, and Rockets are all in action.