Friday, July 31, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Five Keys to Maximizing Your Image

By: Brian D. Stanchak, @BDStan


I had a discussion the other day with a client about evaluating potential assistant coaches while you’re in their presence, whether they know you’re watching or not, or in the building stages of a relationship. It got me thinking back to my coaching days when I was on the road recruiting and I would take notice of how coaches presented themselves, good and bad. This piece is not about how to present yourself only as a coach when you’re recruiting, but suggestions to ensure you are maximizing your image, whether you know someone is watching or not.

Be approachable: A smile goes a long way. A little thing like saying “hi”, even when you don’t know someone, projects a friendly persona.

Be engaging: When talking with someone, focus on them, not others around you or your cell phone. Ask questions.

Be positive: You can change others’ attitudes with your positivity. As a coach, if you don’t believe, how can you expect your players to believe? We will all face adversity, but what “face” will you show adversity when it comes.

Don’t Be a Chronic Complainer: Realize that at times circumstances are out of your control. You push away people and steal energy when you complain. There is a difference between venting and complaining. Complaining, unlike venting, isn’t a temporary state of blowing off steam. Most complainers aren’t looking for a solution and don’t feel better once their done complaining.

Be reliable: When asked to or you volunteer to do something, do it. The task may not seem big to you, but it shows the person that you have made that commitment to that you care.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

College Jersey Patch Market Finds Its Benchmark

“The market has now been set,” one exec told FOS.
Jul 13, 2025; Atlanta, GA, USA; ESPN commentator Karl Ravech before the MLB Draft at The Coca-Cola Roxy. Mandatory Credit: Brett Davis-Imagn Images

Despite Layoff, Karl Ravech Returns to ESPN Booth

Ravech was laid off after 33 years with ESPN.

Blazers Defend Arena Pitch in Testy City Council Meeting

The city and team have publicly sparred over the Moda Center.
podcast thumbnail mobile
Front Office Sports Today

7/31/26 – UEFA’s FIFA Boycott, LeBron’s ‘Last Dance’ Doc, Tush Push Stays

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.
NBA Cup
November 26, 2025

Luka Dončić Wants ‘Dangerous’ NBA Cup Court Designs Changed

Dončić first complained about the court designs two seasons ago.
February 11, 2026

Jameis Winston Says He’s Given Seven Figures to Florida State

Winston led Florida State football to its last national championship. 
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Fernando Tatis
October 6, 2025

Arbitrator Says Tatis Jr. Must Pay Big League Advance Millions

Tatis has called the agreement a “predatory” loan.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
August 11, 2025

NBA Christmas Slate Leans on LeBron, Steph; Bets on Flagg

The Lakers, Warriors, and Rockets are all in action.