Wednesday, May 6, 2026

Five Keys to Maximizing Your Image

By: Brian D. Stanchak, @BDStan


I had a discussion the other day with a client about evaluating potential assistant coaches while you’re in their presence, whether they know you’re watching or not, or in the building stages of a relationship. It got me thinking back to my coaching days when I was on the road recruiting and I would take notice of how coaches presented themselves, good and bad. This piece is not about how to present yourself only as a coach when you’re recruiting, but suggestions to ensure you are maximizing your image, whether you know someone is watching or not.

Be approachable: A smile goes a long way. A little thing like saying “hi”, even when you don’t know someone, projects a friendly persona.

Be engaging: When talking with someone, focus on them, not others around you or your cell phone. Ask questions.

Be positive: You can change others’ attitudes with your positivity. As a coach, if you don’t believe, how can you expect your players to believe? We will all face adversity, but what “face” will you show adversity when it comes.

Don’t Be a Chronic Complainer: Realize that at times circumstances are out of your control. You push away people and steal energy when you complain. There is a difference between venting and complaining. Complaining, unlike venting, isn’t a temporary state of blowing off steam. Most complainers aren’t looking for a solution and don’t feel better once their done complaining.

Be reliable: When asked to or you volunteer to do something, do it. The task may not seem big to you, but it shows the person that you have made that commitment to that you care.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN Revenue Rises, but Disney’s Sports Profits Slip

Disney detailed the impact of heightened sports rights fees on the company.
Jul 20, 2024; Phoenix, AZ, USA; Former NFL football player Shannon Sharpe in attendance of the WNBA All Star Game at Footprint Center. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Could Skip Bayless ESPN Return Mean Shannon Sharpe Is Next?

A source says Sharpe’s return isn’t currently under consideration.

U.S. Open Falls Behind Masters in Prize Money: ‘It’s Not a Race’

The Masters increased its purse to $22.5 million this year.

Featured Today

Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.
May 1, 2026

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.
NBA Cup
November 26, 2025

Luka Dončić Wants ‘Dangerous’ NBA Cup Court Designs Changed

Dončić first complained about the court designs two seasons ago.
February 11, 2026

Jameis Winston Says He’s Given Seven Figures to Florida State

Winston led Florida State football to its last national championship. 
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Fernando Tatis
October 6, 2025

Arbitrator Says Tatis Jr. Must Pay Big League Advance Millions

Tatis has called the agreement a “predatory” loan.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
August 11, 2025

NBA Christmas Slate Leans on LeBron, Steph; Bets on Flagg

The Lakers, Warriors, and Rockets are all in action.