Saturday, July 18, 2026

FIFA Expects North American World Cup to Anchor $11B Cycle

  • FIFA said it anticipates $11 billion in revenue from 2023 to 2026.
  • The organization also awarded the 2023 Club World Cup to Saudi Arabia.
FIFA executives sit at a press conference for the World Cup 2026, which will be co-hosted by the U.S., Canada, and Mexico.
Jessica Alcheh-USA TODAY Sports

FIFA expects to follow one record revenue cycle with another.

Soccer’s global governing body approved its 2022 annual report, which anticipates $11 billion in revenue from 2023 to 2026.

FIFA brought in $7.6 billion in 2022, which of course was largely due to the World Cup in Qatar.

The organization also confirmed that hosts the U.S., Canada, and Mexico will all be granted automatic entry into the 2026 World Cup. The tournament will be played across 11 U.S. cities, three in Mexico, and two in Canada.

All three countries qualified for the 2022 World Cup.

NFL, World Cup Bolster Fox’s Revenue

Fox reported $4.61 billion in second-quarter revenue.
February 8, 2023

In related news, Saudi Arabia was chosen unanimously by FIFA’s council to host the Club World Cup this December.

Saudi Arabia is also a contender for the 2030 World Cup and has pledged to underwrite the costs for potential co-hosts Greece and Egypt. Spain, Portugal, and Ukraine are also seeking to jointly host the tournament, as are Uruguay, Paraguay, Argentina, and Chile.

A final decision is expected in 2024.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer Football - FIFA World Cup 2026 - Semi Final - France v Spain - Fans gather in Madrid - Madrid, Spain - July 14, 2026 Spain fans celebrate at the fan zone in the Plaza de Colon after the match as Spain qualify for the World Cup final

Bull to Bullfighter: How Spain Built a World Cup Powerhouse

The country’s transformation to national juggernaut is unprecedented.
Soccer Football - FIFA World Cup 2026 - Semi Final - England v Argentina - Atlanta Stadium, Atlanta, Georgia, U.S. - July 15, 2026 Argentina's Lionel Messi wipes his face as coach Lionel Scaloni gives instructions to his players during a hydration break

How This World Cup Will—and Won’t—Change Sports

The tournament will be remembered for hydration breaks, ticketing, and ref tech.
A giant screen broadcasts the U.S. and Belgium World Cup match during an outdoor watch party on Gay St. on July 6, 2026, in Knoxville, Tennessee.

MLS Commish: World Cup ‘Proved We Are a Soccer Nation’

The commissioner said the event has “brought out the best” from the U.S.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with MLS Commissioner Don Garber on World Cup, Messi, Future & More

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
January 13, 2025

Newsom Adamant About L.A. Hosting 2028 Olympics

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.