FC Barcelona, one of the world’s most iconic football brands, has selected KORE Software, a global leader in business management software for the sports and entertainment industry, to implement the KORE ProSports Sponsorship™, placing all of Barcelona’s everyday global commercial activities under the same tool.
As Barcelona continues its expansion into global markets with a new abroad office in New York City, KORE ProSports Sponsorship™ will help improve the management of Barça’s worldwide sponsorship sales and activations.
“We are excited to add an organization the caliber of FC Barcelona to our European operations. We look forward to boosting the operations of this world-class club for years to come.”
— KORE President Todd Cusolle
When it comes to marketing and partnerships, not many do it better than Barcelona. According to Kurt Badenhausen of Forbes, two years ago, marketing made up Barcelona’s biggest revenue stream at 37%. It is not hard to understand why when their newest global partnership deal with Rakuten Inc., slated to begin in July 2017, will net them over $235 million dollars over the course of the next four years.
With a list of global partners that eclipses 30 and is headlined by the likes of Nike along with a social following of over 148 million followers across all their channels, Barcelona has become one of the worlds most sought after brands to align with. With KORE ProSports Sponsorship™ now at their disposal, they can streamline their deals with tools such as the DealWizard™ and place all of their customized partnership packages under one with roof with the One-Stop Shopping tool.
![[Subscription Customers Only] Jun 19, 2025; Pasadena, California, USA; Botafogo owner John Textor before the match during a group stage match of the 2025 FIFA Club World Cup at Rose Bowl Stadium.](https://frontofficesports.com/wp-content/uploads/2025/10/USATSI_26494677_168416386_lowres-2-scaled.jpg?quality=100&w=1024)
