• Loading stock data...
Thursday, March 28, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

FC Barcelona Secures $306M Deal with Spotify

  • FC Barcelona and Spotify have agreed to a long-term sponsorship deal.
  • The deal is reportedly worth $306 million.
FC Barcelona/Design: Alex Brooks

FC Barcelona and audio streaming platform Spotify have agreed to a long-term sponsorship deal reportedly worth $306 million. 

As part of the deal, Spotify will become the main sponsor of the La Liga club and will see its branding appear on the front of both the men’s and women’s team shirts and training kits from the 2022-23 season through the next four seasons.

Barcelona will also rebrand historic Camp Nou — the club’s home stadium — to Spotify Camp Nou. The deal, which has been approved and signed by Barcelona’s board of directors, will need to be ratified at the Barcelona Members Assembly, which will take place in April.

  • Spotify will replace e-commerce company Rakuten, which paid $60 million for four seasons.
  • Rakuten reportedly paid another $32 million to extend its contract for an additional year. 

Barcelona will leverage the deal to help alleviate financial woes and improve the club’s spending power as it enters the next transfer window $157 million over its spending limit.

Still Spending

In March 2021, Barcelona was technically bankrupt, and three months later the club borrowed $605 million from Goldman Sachs. In October 2021, Barcelona reported $1.57 billion in debt.

The debt didn’t stop members of the club from voting to renovate the 64-year-old Camp Nou with up to $1.69 billion in funding last December.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.

‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined

At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
Iowa’s Caitlin Clark (22) waits to be announced in the starting lineup against West Virginia in a NCAA Tournament round of 32 game Monday, March 25, 2024 at Carver-Hawkeye Arena in Iowa City, Iowa.

The Women’s Trading Card Market Is Overlooked. Can Caitlin Clark Change That?

Traditionally, women’s sports cards have been a marginal part of collectibles.
The Sports Illustrated cover signed by Derek Jeter and Alex Rodriguez, February 27, 2019, at Don & Charlie's, 7501 E. Camelback Road, Scottsdale. Don Charlie S

Everything You Need to Know About the Ongoing ‘Sports Illustrated’ Saga

Understanding the strange state of affairs for the nearly 70-year-old publication.
podcast thumbnail mobile
Front Office Sports Today

MLB Opens Season With MLBPA, Ohtani, and Ownership Dramas

0:00
0:00

Featured Today

The Good, the Bad, and the Ugly: Inside the Big East’s Bizarre Online Subculture

Peeling back the curtain on the ‘phenomenally weird’ Big East online ecosystem.
Mar 21, 2024; Brooklyn, NY, USA; Stetson Hatters guard Stephan Swenson (30) reacts during team practice at Barclays Center.
March 22, 2024

First-Time NCAA Men’s Tourney Bids Could Be on the Verge of Extinction

Power and success are consolidating around the richest teams in college sports.
March 17, 2024

‘Everybody Was Under Suspicion’: The Day Selection Sunday Was Scooped

In 2016, the ‘Selection Show’ backfired when the bracket was leaked anonymously.
Sep 3, 2023; Seattle, Washington, USA; Orlando Pride forward Ally Watt (11) and Orlando Pride forward Julie Doyle (20) enter the stadium before the game against OL Reign at Lumen Field.
March 16, 2024

So Long, White Shorts: Here’s Why the NWSL’s Uniform Pivot Matters

There’s finally a growing trend to adapt women’s sports to women’s bodies.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
Spotify
Multiple - USA Careers

Alex Rodriguez–Led Bid for Majority Control of Timberwolves Falls Through

Minnesota owner Glen Taylor said the team was no longer for sale.
Manchester United stadium Old Trafford as viewed from above.
March 19, 2024

Another Wall Street Giant Wants a Piece of Sports

The investment bank forms a new team devoted to sports deals.
March 20, 2024

A-Rod and Lore’s Timberwolves Ownership Plans Still on Track

The duo currently owns 40% of the NBA team and its WNBA counterpart.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
March 4, 2024

Drake, LeBron James Make PGA Tour Investment

The rapper and NBA star will try to boost the PGA Tour, despite not having a strong association with golf.
Commanders
February 28, 2024

FedEx Field No Longer, Commanders’ Stadium Will Get New Name

The Commanders must stay in Landover through 2027.
Josh Harris
February 28, 2024

Josh Harris, David Blitzer Set to Part Ways with Steelers Stake

Harris’s purchase of the Commanders prevents him from keeping the Steelers’ stake.
February 11, 2024

Tom Brady’s Post-Retirement Embrace of Las Vegas

With business all over town, one partner says, ’He’s going to be a great addition to the city.’