Saturday, May 9, 2026

Fans Went On A Spending Spree In Honor of Roger Federer’s Retirement

  • Federer’s retirement announcement caused a major spike in interest for collectibles and apparel on eBay.
  • Perhaps most impressive: Federer collectible sales increased 1,050% in one day.
Susan Mullane-USA TODAY Sports

On Thursday, tennis star Roger Federer announced he will retire following the 2022 Laver Cup. 

The news caused more than just an outpouring of love for the 20-time major-winner — fans opened their pocketbooks, too. 

eBay saw a major spike in interest for both collectibles and apparel, according to data obtained by Front Office Sports.

Perhaps most impressive: Federer collectible sales increased 1,050% in the day after the retirement announcement, according to eBay. Sales for Federer’s namesake On shoes, The Federer Advantage, went up 350% in the same time period.

General searches related to his merchandise also increased, led by rookie card searches — which went up a staggering 3,900%. Searches for another model of On shoes, The Roger Centre Court, grew 1,100%.

Federer, of course, hardly needs the extra cash headed his way. 

Including both on- and off-court, Federer earned more than any other tennis player this year ($90.7 million), per Forbes

He’s garnered $130.6 million in prize money throughout his illustrious career — third all time. And On, the swiss company he backs, is headed for $1 billion in revenue this year.

FOS reporter Doug Greenberg contributed to this story.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 6, 2026; Fayetteville, AR, USA; The Arkansas Razorbacks logo is displayed behind home plate during the Arkansas Razorbacks scrimmage at Baum-Walker Stadium

Arkansas Men’s Tennis Coach: ‘Disbelief’ After Team Axed

Jay Udwadia spoke with FOS about the university’s decision to axe tennis.
Mar 28, 2026; Miami Gardens, FL, USA; Aryna Sabalenka of Belarus reacts during her match against Coco Gauff of the United States in the final of the women’s singles at the Hard Rock Stadium.

Sabalenka, Gauff Suggest Grand Slam Boycott Over Prize Money Share

“Without us there wouldn’t be a tournament,” Sabalenka said.
Empty tennis courts

‘In Shock’: Why College Tennis Programs Are Disappearing

In just one week, four D-I schools announced they’d eliminate tennis programs.

Featured Today

Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf, Lifestyle, and Licensed Sports

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investors’ Tariff Concerns Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.