• Loading stock data...
Saturday, February 21, 2026

Fans Went On A Spending Spree In Honor of Roger Federer’s Retirement

  • Federer’s retirement announcement caused a major spike in interest for collectibles and apparel on eBay.
  • Perhaps most impressive: Federer collectible sales increased 1,050% in one day.
Susan Mullane-USA TODAY Sports

On Thursday, tennis star Roger Federer announced he will retire following the 2022 Laver Cup. 

The news caused more than just an outpouring of love for the 20-time major-winner — fans opened their pocketbooks, too. 

eBay saw a major spike in interest for both collectibles and apparel, according to data obtained by Front Office Sports.

Perhaps most impressive: Federer collectible sales increased 1,050% in the day after the retirement announcement, according to eBay. Sales for Federer’s namesake On shoes, The Federer Advantage, went up 350% in the same time period.

General searches related to his merchandise also increased, led by rookie card searches — which went up a staggering 3,900%. Searches for another model of On shoes, The Roger Centre Court, grew 1,100%.

Federer, of course, hardly needs the extra cash headed his way. 

Including both on- and off-court, Federer earned more than any other tennis player this year ($90.7 million), per Forbes

He’s garnered $130.6 million in prize money throughout his illustrious career — third all time. And On, the swiss company he backs, is headed for $1 billion in revenue this year.

FOS reporter Doug Greenberg contributed to this story.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.

The Fan Who Is Forcing Fanatics to Listen

“I’m hoping that one meeting can lead to another meeting and another meeting.”
Feb 15, 2026; Inglewood, California, USA; eam World forward Giannis Antetokounmpo (34) of the Milwaukee Bucks looks on in-between games during the 75th NBA All Star Game at Intuit Dome.

How Alexis Ohanian Became Giannis’s Sports Investment Whisperer

“It all started with a DM from Thanasis,” Ohanian tells FOS.
Aryna Sabalenka

Tennis’s Brutal Schedule Comes to a Head in Dubai As Dozens Drop..

Some stars appear to have found a loophole in WTA rules.

Coco Gauff Is Latest U.S. Star Athlete to Speak Out on Politics

Gauff is the highest-ranked U.S. women’s tennis player.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
exclusive

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.