Monday, August 17, 2026

Fans Went On A Spending Spree In Honor of Roger Federer’s Retirement

  • Federer’s retirement announcement caused a major spike in interest for collectibles and apparel on eBay.
  • Perhaps most impressive: Federer collectible sales increased 1,050% in one day.
Susan Mullane-USA TODAY Sports

On Thursday, tennis star Roger Federer announced he will retire following the 2022 Laver Cup. 

The news caused more than just an outpouring of love for the 20-time major-winner — fans opened their pocketbooks, too. 

eBay saw a major spike in interest for both collectibles and apparel, according to data obtained by Front Office Sports.

Perhaps most impressive: Federer collectible sales increased 1,050% in the day after the retirement announcement, according to eBay. Sales for Federer’s namesake On shoes, The Federer Advantage, went up 350% in the same time period.

General searches related to his merchandise also increased, led by rookie card searches — which went up a staggering 3,900%. Searches for another model of On shoes, The Roger Centre Court, grew 1,100%.

Federer, of course, hardly needs the extra cash headed his way. 

Including both on- and off-court, Federer earned more than any other tennis player this year ($90.7 million), per Forbes

He’s garnered $130.6 million in prize money throughout his illustrious career — third all time. And On, the swiss company he backs, is headed for $1 billion in revenue this year.

FOS reporter Doug Greenberg contributed to this story.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

Panini Says Fanatics Cheated to Win NBA, NFL Card Deals

The allegations were made in a new court filing.
Aug 6, 2026; Toronto, Ontario, Canada; Jessica Pegula (USA) reacts after winning the first set against Kamilla Rakhimova (UZB) during third round play at Sobeys Stadium.
First at FOS

Pegula Confirms WTA Genetic Sex Testing Has Begun

The WTA altered its gender eligibility policy last month.
Aug 5, 2026; Montreal, QC, Canada; Alexander Zverev (GER) looks on against Tallon Griekspoor (NED) in second round play at IGA Stadium.

Zverev, Fritz Lament Tennis Calendar

Zverev suggested reverting to one-week tournaments.

US Open Ticket Prices Surge Despite Sinner, Alcaraz Questions

Ticket prices kept climbing through both stars’ Cincinnati withdrawals.
podcast thumbnail mobile
Front Office Sports Today

Bezos Buys Into Liverpool, Brady Rules Hit Aikman, NFL WAGs Going Viral

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images
April 8, 2026

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.