Thursday, May 7, 2026

Buffalo Bills QB Josh Allen Leads Fanatics Jersey Sales

  • Buffalo QB has had the most jersey sales since training camp.
  • Russell Wilson led in the most U.S. states: seven.
Mark Konezny-USA TODAY Sports

Josh Allen and the Buffalo Bills are getting plenty of hype heading into Thursday’s kickoff of the 2022 NFL season. Fans are putting their money where their mouths are when it comes to the 26-year-old quarterback.

Allen’s No. 17 jersey has racked up the highest overall sales since the start of training camps, according to Fanatics.

Chief executive officer Michael Rubin tweeted a graphic breaking down jersey sales. The Top 5 jerseys this summer all belong to QBs: 

  • Allen, Bills
  • Joe Burrow, Cincinnati Bengals
  • Tom Brady, Tampa Bay Buccaneers
  • Russell Wilson, Denver Broncos
  • Mac Jones, New England Patriots.

The results are something of a surprise. Jersey sales typically spike when a player moves to a team as fans scramble to salute their new favorite.

This will be Wilson’s first year under center in Denver. When Fanatics broke down jersey sales by state, the Broncos QB was No. 1, leading jersey sales in seven different U.S. states. Wilson topped jersey sales throughout the Rocky Mountain region and Hawaii. 

The buzz around the Bills as Super Bowl favorites has been building all week among sports media.

At NFL Network, Rich Eisen, Steve Mariucci, Michael Irvin, Kurt Warner, Cynthia Frelund, and Rachel Bonnetta all picked the Bills to win Super Bowl LVII.

Over at ESPN, a whopping 18 out of 30 commentators (including Joe Buck, Adam Schefter, Dianna Russini, and Damien Woody) picked the Bills to win the Big Game. 

Another 12 ESPN commentators including Steve Levy, Robert Griffin III, Mina Kimes, and Rex Ryan predicted Allen will win the league MVP trophy. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Nears Referee Deal to Avoid Another ‘Fail Mary’ Disaster

The public vitriol between the two sides has lessened considerably.

ESPN Revenue Rises, but Disney’s Sports Profits Slip

Disney detailed the impact of heightened sports rights fees on the company.
Dave Checketts

Former Knicks Pres: Leagues, Sportsbooks Have Gotten Too Cozy

“I’m not sure that’s a good thing, this coziness that we’ve established.”
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.

Nielsen’s New Ratings Formula Could Boost Viewership Numbers

The pilot program shows a sizable lift in viewing audiences.

Featured Today

Tottenham Spurs

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.
May 1, 2026

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
April 26, 2026

Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike

The milestone long thought unapproachable in competition is achieved twice.
Adidas
April 27, 2026

Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
April 21, 2026

Kelsey Plum Latest Star Endorser to Leave Under Armour

Plum wore Adidas at Unrivaled. 
April 20, 2026

Nike Competitors Pounce On Boston Marathon Ad Stumble

The company took down a display that read “Runners Welcome. Walkers Tolerated.”
Masters Gnome
April 13, 2026

Masters Gnome Sells for Record $28K As Collectible’s Future in Doubt

An original 2016 edition of the Masters gnome was just auctioned off.
Apr 10, 2025; Augusta, Georgia, USA; Jason Day plays his shot from the fifth tee during the first round of the Masters Tournament
April 3, 2026

How Golf Apparel Companies Pull Off Unauthorized Masters Merch

The Masters doesn’t officially partner with most apparel companies.