Friday, August 28, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

Buffalo Bills QB Josh Allen Leads Fanatics Jersey Sales

  • Buffalo QB has had the most jersey sales since training camp.
  • Russell Wilson led in the most U.S. states: seven.
Mark Konezny-USA TODAY Sports

Josh Allen and the Buffalo Bills are getting plenty of hype heading into Thursday’s kickoff of the 2022 NFL season. Fans are putting their money where their mouths are when it comes to the 26-year-old quarterback.

Allen’s No. 17 jersey has racked up the highest overall sales since the start of training camps, according to Fanatics.

Chief executive officer Michael Rubin tweeted a graphic breaking down jersey sales. The Top 5 jerseys this summer all belong to QBs: 

  • Allen, Bills
  • Joe Burrow, Cincinnati Bengals
  • Tom Brady, Tampa Bay Buccaneers
  • Russell Wilson, Denver Broncos
  • Mac Jones, New England Patriots.

The results are something of a surprise. Jersey sales typically spike when a player moves to a team as fans scramble to salute their new favorite.

This will be Wilson’s first year under center in Denver. When Fanatics broke down jersey sales by state, the Broncos QB was No. 1, leading jersey sales in seven different U.S. states. Wilson topped jersey sales throughout the Rocky Mountain region and Hawaii. 

The buzz around the Bills as Super Bowl favorites has been building all week among sports media.

At NFL Network, Rich Eisen, Steve Mariucci, Michael Irvin, Kurt Warner, Cynthia Frelund, and Rachel Bonnetta all picked the Bills to win Super Bowl LVII.

Over at ESPN, a whopping 18 out of 30 commentators (including Joe Buck, Adam Schefter, Dianna Russini, and Damien Woody) picked the Bills to win the Big Game. 

Another 12 ESPN commentators including Steve Levy, Robert Griffin III, Mina Kimes, and Rex Ryan predicted Allen will win the league MVP trophy. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 13, 2026; Metairie, LA, USA; Detailed view of the NFL logo on the football during a joint scrimmage between the New Orleans Saints and the Jacksonville Jaguars during at Ochsner Sports Performance Center

NFL Won’t Reach Prediction-Market Deals Before Start of Season

“I would be incredibly shocked if anything at all happens this season.”
Feb 2, 2026; San Francisco, CA, USA; Los Angeles Rams linebackers Byron Young (0) and Jared Verse (8) pose during NFC practice at the NFL Flag Fieldhouse at Moscone Center South Building. Mandatory Credit: Kirby Lee-Imagn Images

TV Ratings Help Explain Why the NFL Killed the Pro Bowl

Average viewership fell by 57% in one year and 70% in four years.

NFL Owners Remain Confident About Roger Goodell Extension

The owners did not discuss it Wednesday during their meeting.

Jed York Absent From NFL Owners’ Meeting

49ers CEO Al Guido was the team’s primary representative.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Tennis Star Jess Pegula on WTA Sex Testing & More

0:00

Featured Today

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
First at FOS

Good Good Golf Pulls Out of PGA Tour Sponsorship

The Austin event was to be called the Good Good Championship.
DICK'S sporting good store at Independence Mall in Wilmington, N.C.
August 26, 2026

Golf Galaxy, Dick’s Pull Good Good Merchandise Amid Ad Controversy

Good Good Golf faces retail fallout after its controversial ad.
August 27, 2026

Callaway Drops Good Good Golf After Ad Fallout

Callaway and Good Good first partnered in 2023.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
July 2, 2026

Golf Brands Are Cashing In on America250-Themed Equipment

Callaway and TaylorMade rolled out collections with significant markups.
Nike store
June 26, 2026

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.
Lululemon
May 27, 2026

Lululemon Shares Pop After Agreeing to End Dispute With Founder

Chip Wilson in December called for a board shake-up.
May 13, 2026

Sold-Out PGA Championship Tickets Drop Below Face Value Prices

The cheapest competition round ticket is $168 on Thursday.