Sunday, April 19, 2026

Buffalo Bills QB Josh Allen Leads Fanatics Jersey Sales

  • Buffalo QB has had the most jersey sales since training camp.
  • Russell Wilson led in the most U.S. states: seven.
Mark Konezny-USA TODAY Sports

Josh Allen and the Buffalo Bills are getting plenty of hype heading into Thursday’s kickoff of the 2022 NFL season. Fans are putting their money where their mouths are when it comes to the 26-year-old quarterback.

Allen’s No. 17 jersey has racked up the highest overall sales since the start of training camps, according to Fanatics.

Chief executive officer Michael Rubin tweeted a graphic breaking down jersey sales. The Top 5 jerseys this summer all belong to QBs: 

  • Allen, Bills
  • Joe Burrow, Cincinnati Bengals
  • Tom Brady, Tampa Bay Buccaneers
  • Russell Wilson, Denver Broncos
  • Mac Jones, New England Patriots.

The results are something of a surprise. Jersey sales typically spike when a player moves to a team as fans scramble to salute their new favorite.

This will be Wilson’s first year under center in Denver. When Fanatics broke down jersey sales by state, the Broncos QB was No. 1, leading jersey sales in seven different U.S. states. Wilson topped jersey sales throughout the Rocky Mountain region and Hawaii. 

The buzz around the Bills as Super Bowl favorites has been building all week among sports media.

At NFL Network, Rich Eisen, Steve Mariucci, Michael Irvin, Kurt Warner, Cynthia Frelund, and Rachel Bonnetta all picked the Bills to win Super Bowl LVII.

Over at ESPN, a whopping 18 out of 30 commentators (including Joe Buck, Adam Schefter, Dianna Russini, and Damien Woody) picked the Bills to win the Big Game. 

Another 12 ESPN commentators including Steve Levy, Robert Griffin III, Mina Kimes, and Rex Ryan predicted Allen will win the league MVP trophy. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Cincinnati Bengals quarterback Joe Flacco (16) heads for the locker room after the fourth quarter of the NFL Week 14 game between the Buffalo Bills and the Cincinnati Bengals at Highmark Stadium in Orchard Park, N.Y., on Sunday, Dec. 7, 2025. The Bills overcame a halftime deficit to win 39-34.

Joe Flacco Sounds Alarm on 18-Game Schedule

The veteran QB warns such expansion could hurt the playoffs.

Ex-Alabama Player Used NFL Disguises in $20M Fraud, Feds Say

Prosecutors say Luther Davis posed as three NFL players.
Brandon Marshall Portfolio Players

Brandon Marshall Nearly Quit FS1 Over Nick Wright Argument

Marshall tells FOS he took issue with Wright’s lack of “take integrity.”

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.

Featured Today

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
Masters Gnome

Masters Gnome Sells for Record $28K As Collectible’s Future in Doubt

An original 2016 edition of the Masters gnome was just auctioned off.
April 1, 2026

Nike Down On Earnings Amid Longer-Than-Expected Turnaround

Analysts see signs of progress but warn the recovery is going slowly.
Apr 10, 2025; Augusta, Georgia, USA; Jason Day plays his shot from the fifth tee during the first round of the Masters Tournament
April 3, 2026

How Golf Apparel Companies Pull Off Unauthorized Masters Merch

The Masters doesn’t officially partner with most apparel companies.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
March 26, 2026

Masters Gnome Craze Reaches New Level As Presales Hit $1,500

The frenzy around the popular souvenir item continues to grow.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
February 20, 2026

Can One Patriots Fan Spur Fanatics to Change?

“I’m hoping that one meeting can lead to another meeting and another meeting.”
February 19, 2026

Nike Relaunch of ACG Is Bid to Catch Up in Outdoor Boom

Nike’s sub-brand, which stands for All Conditions Gear, originally debuted in 1989.
May 29, 2025; Dublin, Ohio, USA; A Callaway golf bag rests on the first green during the first round of the Memorial Tournament presented by Workday golf tournament.
February 13, 2026

Callaway Expects Tariff Costs to Reach $75M by End of 2026

The golf equipment manufacturer is being hit by tariffs.