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Thursday, July 3, 2025

‘Fall Guys’ Prepares for Growth in Post-Pandemic Life

Fall Guys
Mediatonic

“Fall Guys” exploded onto the video game scene in August. The game’s one objective: be the last player standing in a free-for-all race.

Now, the family-friendly multiplayer game is looking toward its post-pandemic life

Since its release, “Fall Guys” has taken the gaming community by storm:

  • $130 million in revenue in its first month of sales
  • More than 11 million copies sold
  • Most downloaded game ever on PlayStation Plus
  • Second-most searched for video game on Google this year

“We’ve only scratched the surface of what ‘Fall Guys’ could be,” Mediatonic CEO Dave Bailey said. Rather than move on to a new game, the London-based developer will continue to add to “Fall Guys.”

The developer recently rolled out a winter-themed season and added “squad mode” to allow gamers to work collaboratively.

What’s next for Mediatronic? Getting “Fall Guys” on more platforms like Nintendo Switch and smartphones phones, and looking to follow “Fortnite’s” success in collaborating with big franchises like the Avengers and Star Wars.

The company’s next steps won’t necessarily be a smooth path, however, as Bailey works to fight allegations of a toxic workplace environment while the company adds to a staff of 300 employees.

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