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Tuesday, January 14, 2025
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    Facebook Launches New Effort to Support Black Gaming Creators

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    Dec 10, 2020 | 10:46 am
    UPDATED Feb 17, 2023 | 07:00 pm
    Facebook Gaming Program makes progress.
    Bruce Kluckhohn-USA TODAY Sports

    Facebook Gaming announced plans to invest $10 million over the next two years to support Black gaming creators. 

    The Black Gaming Creator Program is a part of Facebook’s $200 million commitment to support Black-owned businesses and organizations. 

    How It Works: Creators admitted to the program will receive guaranteed monthly pay — determined by content quality and audience size — and a the gaming partnership.

    Creators will also get an early look at product and access to mentorship programs. 

    Facebook’s answer to Twitch and YouTube Gaming is ending 2020 on a high note. The platform surpassed one billion hours watched in Q3 and its viewership is up 118% for the year.

    Twitch is the leading streaming platform, drawing roughly 63.6% of all hours watched. YouTube Gaming and Facebook Gaming trail with 22.4% and 14.0% of the market, respectively.

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