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Saturday, July 19, 2025

Facebook Gaming Aspirations

Facebook Cloud Gaming
Facebook Gaming

Facebook beta launched its cloud gaming service yesterday. For now, the service is only available to some users in the U.S. on web and Android.

Games aren’t new to Facebook — the smash-hit FarmVille debuted more than a decade ago — and the cloud-streamed games will be available directly on the social media platform. More than 300 million Facebook users play games, and expanding to the cloud will allow for increased complexity. 

Free-to-play games are the focus, but potential premium games and integrations into Facebook Gaming have not been ruled out. Facebook takes a 30% cut of in-app purchases in games and a portion of ads — all while keeping users on the platform.

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