As sports betting, ticketless entry, and cash-free concessions become commonplace in sports venues, Extreme Networks is positioning itself as an essential behind-the-scenes player for many teams and leagues.
The wireless company saw revenues grow 16% to $280.9 million in its fiscal second quarter of 2022.
Extreme also announced partnerships with the NHL (through 2026) and Manchester United as a Wi-Fi network and analytics provider, adding to a list of high-profile partners.
Extreme also has technology deals with:
- The NFL, including as an analytics provider for Super Bowl LVI
- Major League Baseball
The data provided by Extreme could help Man U and some NHL teams better understand live fan-traffic flow and behavior.
“The club can continuously review and optimize venue management by identifying stadium bottlenecks, overcrowded concessions, and other consumer traffic patterns while gaining insights into fan activity to better customize experiences and pinpoint sponsorship opportunities,” Extreme wrote.
Extreme will install Wi-Fi 6 technology in Man United’s Old Trafford stadium and certain NHL arenas. The technology, which began rolling out publicly in 2019, allows users to maintain fast browsing and download speeds as more and more people access the network.