Tuesday, September 8, 2026
The FOS App is Live Download It Now

Expanded SEC Is the Gift That Keeps Giving for ABC

The game of the weekend for most casual college football fans will be No. 7 Tennessee at No. 12 Georgia—a matchup that yet again will likely drive a huge TV audience for ABC on Saturday night.

The Knoxville News-Sentinel

The game of the weekend for most casual college football fans will be No. 7 Tennessee at No. 12 Georgia—a matchup that has big implications around the new 12-team College Football Playoff, and yet again will likely drive a huge TV audience for ABC on Saturday night.

Through 11 weeks of the college football season, ABC has broadcast 12 of the top 15 most-watched games across all networks. That’s thanks to Disney’s new deal with the SEC, which expanded to 16 teams this year.

Georgia has played in the two highest-rated games so far this season: 13.2 million viewers for a win over Texas (Oct. 19) and 12 million for a loss to Alabama (Sept. 28). Tennessee played in the third-most-watched game—a win over Alabama (Oct. 19). All three were on ABC. 

The Volunteers (8–1) could likely suffer a loss and still keep their Playoff hopes alive, but a shot at the postseason would be all but over for the Bulldogs (7–2) with a third loss. That should create plenty of drama for CFB viewers, with no other matchups between ranked opponents happening Saturday night.

All Day Long

While ABC’s biggest CFB games have come in prime time, the network is also drawing big numbers in the late-afternoon window and even around noon ET kickoffs, despite tough competition from a rival network.

Fox’s Big Noon Saturday game window has drawn some monster TV ratings like 9.94 million viewers for Ohio State–Penn State and 9.35 million for Michigan-Texas, but ABC has six of the 10 largest noon ET audiences this season, according to Sports Media Watch, albeit with much lower ceilings. Last Saturday, a 49–17 Texas victory over Florida was the most-watched noon game with 3.9 million viewers.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tennis - U.S. Open - Flushing Meadows, New York, United States - September 4, 2026 General view of Australia's Maya Joint and Taiwan's Chan Hao-ching in action during their first round match against Serena Williams and Venus Williams of the U.S. REUTERS/Brendan Mcdermid

New Australian Open Head Suggests Shortening Grand Slam Matches

Andrew Abdo took over for Craig Tilley last month.

Puka Nacua Remains Eligible for Rams Australia Opener

His disciplinary case is still under review.
Sep 5, 2026; Baton Rouge, Louisiana, USA; LSU Tigers head coach Lane Kiffin reacts to a touchdown by quarterback Sam Leavitt (not pictured) against Clemson Tigers during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images
Opinion

Lane Kiffin’s Villain Act Has Made Him College Football’s Biggest Story

Kiffin’s first season at LSU has already been eventful in multiple ways.
Tennis - Australian Open - Melbourne Park, Melbourne, Australia - January 31, 2026 Jason Stacy, coach of Belarus' Aryna Sabalenka during her women's singles final against Kazakhstan's Elena Rybakina

Tennis Coaches Have Become a Hot New Billboard At the US Open

Tennis coaches are often shown on the broadcast from the player’s box.
podcast thumbnail mobile
Front Office Sports Today

9/8/26 – Big Ten Replay Controversy, Goodell’s Four-Year Extension, LeBron Picks Polymarket

0:00

Featured Today

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
Nov 23, 2025; Paradise, Nevada, USA; The NFL shield logo on the field at Allegiant Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

NFL Films Reimagining ‘Inside the NFL’ on X Without Panelists

This will be the second season the show has aired on X.
Exclusive
September 4, 2026

NFL Players Quietly Dropped Push for Media Locker Room Ban

Talks have been dormant after a 2024 effort.
Jan 7, 2023; Boulder, Colorado, USA; PAC 12 sports broadcaster Jacob Tobey prior to the game between the Oregon State Beavers against the Colorado Buffaloes at CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports
September 4, 2026

Jacob Tobey to Return As Spurs Announcer After Affair Allegation

Tobey was originally let go from the role in July.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
hanson_smiling
First at FOS
September 4, 2026

Scott Hanson Promises Fewer RedZone Ads to Start 2026 Season

Hanson emphasized such decisions are out of his hands.
Connor Onion RG3
September 4, 2026

Connor Onion Plans to ‘Go With the Flow’ With RG3 on Fox CFB

Onion and Griffin will call USC–Fresno State on Friday night.
Jan 23, 2020; Kissimmee, Florida, USA; ESPN NFL Countdown analyst Dianna Russini poses during AFC practice at ESPN Wide World of Sports. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 3, 2026

Dianna Russini ‘Absolutely’ Planning Sports Media Comeback

Multiple outlets have publicly stated they’d be willing to hire her.
Opinion
September 3, 2026

Winners and Losers of NBA’s Stiff Clippers Ruling

The punishments have sent shock waves around sports media.