Tuesday, October 27, 2026

Expanded SEC Is the Gift That Keeps Giving for ABC

The game of the weekend for most casual college football fans will be No. 7 Tennessee at No. 12 Georgia—a matchup that yet again will likely drive a huge TV audience for ABC on Saturday night.

The Knoxville News-Sentinel

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The game of the weekend for most casual college football fans will be No. 7 Tennessee at No. 12 Georgia—a matchup that has big implications around the new 12-team College Football Playoff, and yet again will likely drive a huge TV audience for ABC on Saturday night.

Through 11 weeks of the college football season, ABC has broadcast 12 of the top 15 most-watched games across all networks. That’s thanks to Disney’s new deal with the SEC, which expanded to 16 teams this year.

Georgia has played in the two highest-rated games so far this season: 13.2 million viewers for a win over Texas (Oct. 19) and 12 million for a loss to Alabama (Sept. 28). Tennessee played in the third-most-watched game—a win over Alabama (Oct. 19). All three were on ABC. 

The Volunteers (8–1) could likely suffer a loss and still keep their Playoff hopes alive, but a shot at the postseason would be all but over for the Bulldogs (7–2) with a third loss. That should create plenty of drama for CFB viewers, with no other matchups between ranked opponents happening Saturday night.

All Day Long

While ABC’s biggest CFB games have come in prime time, the network is also drawing big numbers in the late-afternoon window and even around noon ET kickoffs, despite tough competition from a rival network.

Fox’s Big Noon Saturday game window has drawn some monster TV ratings like 9.94 million viewers for Ohio State–Penn State and 9.35 million for Michigan-Texas, but ABC has six of the 10 largest noon ET audiences this season, according to Sports Media Watch, albeit with much lower ceilings. Last Saturday, a 49–17 Texas victory over Florida was the most-watched noon game with 3.9 million viewers.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 18, 2026; New York, NY, USA; CEO of MSG Network James Dolan smiles during the New York Knicks Championship Parade through the Canyon of Heroes.

James Dolan Gets $10M Bonus As Knicks-Rangers Spin-Off Closes

“It’s a healthy award,” an executive compensation expert tells FOS.

Panthers Laying Groundwork for On- and Off-Field Transformation

Carolina’s Bank of America Stadium will undergo a $1.3 billion renovation.
Sep 14, 2026; Kansas City, Missouri, USA; Broadcaster Pat McAfee prior to a game between the Kansas City Chiefs and the Denver Broncos at Arrowhead Stadium.

ESPN Stands by McAfee’s ‘Very Real and Valid’ Concerns

An ESPN spokeswoman says the network takes all threats very seriously.

Jerry Jones Says Cowboys Hiring Troy Aikman ‘Very Possible’

Jones and Aikman spoke on the field Monday night.
podcast thumbnail mobile
Front Office Sports Today

10/27/26 – NBA Enters Prediction Markets, WNBA Finals Midday Move, LIV Hangs by a Thread

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

WNBA Finals Game 6 Will Test Daytime Sports Viewership

The Valkyries would clinch the WNBA Finals with a win Thursday.
Oct 25, 2026; Detroit, Michigan, USA; Detroit Lions defensive end Aidan Hutchinson (97) sacks Green Bay Packers quarterback Jordan Love (10) during the second quarter at Ford Field.
October 26, 2026

Tom Brady Candidly Questioned Officiating in Packers-Lions

Fox’s officiating expert backed him up.
Worldwidewob
Exclusive
October 27, 2026

Why World Wide Wob Walked Away From NBA Twitter

He’s “still covering LA police chases daily on Twitch.”
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
October 24, 2026

Troy Aikman Says He’d Consider Role With Cowboys

Aikman welcomes conversations with Jerry Jones as his ESPN contract nears expiration.
October 24, 2026

Luke Kuechly Calls Netflix NFL Role a Work ‘In Progress’

Kuechly is also calling some regional NFL action for CBS.
Aug 30, 2018; New York, NY, USA; Television personality Britt McHenry in the stands during a second round match between Novak Djokovic of Serbia and Tennys Sandgren of the United States on day four of the 2018 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center. Mandatory Credit: Jerry Lai-USA TODAY Sports
October 23, 2026

Britt McHenry Out at Trump Admin After Viral Drink-Throwing Incident

McHenry joined the State Department as a press advisor last month.
Jan 12, 2026; Pittsburgh, PA, USA; ESPN Monday Night Football logo on an end zone camera before the Pittsburgh Steelers host the Houston Texans in an AFC Wild Card Round game at Acrisure Stadium. Mandatory Credit: Charles LeClaire-Imagn Images
October 23, 2026

Ranking Troy Aikman’s Likeliest ESPN Replacements

ESPN has yet to formally offer Aikman a new contract.