Friday, September 11, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Expanded SEC Is the Gift That Keeps Giving for ABC

The game of the weekend for most casual college football fans will be No. 7 Tennessee at No. 12 Georgia—a matchup that yet again will likely drive a huge TV audience for ABC on Saturday night.

The Knoxville News-Sentinel

The game of the weekend for most casual college football fans will be No. 7 Tennessee at No. 12 Georgia—a matchup that has big implications around the new 12-team College Football Playoff, and yet again will likely drive a huge TV audience for ABC on Saturday night.

Through 11 weeks of the college football season, ABC has broadcast 12 of the top 15 most-watched games across all networks. That’s thanks to Disney’s new deal with the SEC, which expanded to 16 teams this year.

Georgia has played in the two highest-rated games so far this season: 13.2 million viewers for a win over Texas (Oct. 19) and 12 million for a loss to Alabama (Sept. 28). Tennessee played in the third-most-watched game—a win over Alabama (Oct. 19). All three were on ABC. 

The Volunteers (8–1) could likely suffer a loss and still keep their Playoff hopes alive, but a shot at the postseason would be all but over for the Bulldogs (7–2) with a third loss. That should create plenty of drama for CFB viewers, with no other matchups between ranked opponents happening Saturday night.

All Day Long

While ABC’s biggest CFB games have come in prime time, the network is also drawing big numbers in the late-afternoon window and even around noon ET kickoffs, despite tough competition from a rival network.

Fox’s Big Noon Saturday game window has drawn some monster TV ratings like 9.94 million viewers for Ohio State–Penn State and 9.35 million for Michigan-Texas, but ABC has six of the 10 largest noon ET audiences this season, according to Sports Media Watch, albeit with much lower ceilings. Last Saturday, a 49–17 Texas victory over Florida was the most-watched noon game with 3.9 million viewers.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

SEC-LSU Cold War Thaws, but LSU Could Still Face Sanctions

The SEC had been scheduled to vote on LSU’s expulsion.
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.

Britt McHenry Confirms She’s Joining Trump Administration

She’ll be a press advisor to the State Department.
Tennis - Australian Open - Melbourne, Australia, January 14, 2018. Tennis balls are pictured in front of the Australian Open logo before the tennis tournament. REUTERS/Thomas Peter

Australian Open Reaffirms Five-Set Format After CEO’s Comments

Andrew Abdo took over for Craig Tiley last month.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Noah Eagle on Calling the 49ers vs Rams Netflix Game in Australia

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
NBC Sports Mike Tomlin
Opinion
September 10, 2026

Mike Tomlin Shines in NBC Sports Debut

Tomlin’s regular-season debut was one of the highlights of NBC’s coverage.
Kenny Albert Fox Sports
September 10, 2026

Kenny Albert on His Broadcasting Family, 60 Stadiums, Missing RedZone

Albert is Fox’s longest-tenured NFL play-by-play man.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Undisputed Fox Sports
Exclusive
September 9, 2026

Skip Bayless and Shannon Sharpe Have Filmed a Reunion Show

Sharpe and Bayless last appeared on ‘Undisputed’ together in 2023.
Jan 21, 2017; Carson, CA, USA; General view of NFL shield logo helmet at StubHub Center. The Los Angeles Chargers will play the 2017 and 2018 seasons at the StubHub Center as part of Chargers owner Dean Spanos (not pictured) relocation of the franchise from San Diego to Los Angeles. Mandatory Credit: Kirby Lee-USA TODAY Sports
First at FOS
September 9, 2026

NFL Launches Content Partnership With The Athletic

Articles from the outlet now appear on NFL.com.
September 9, 2026

Bezos’s Liverpool–Amazon Entanglement Is New for English Soccer

Bezos’s Prime Video has Tuesday night Champions League rights in the UK.
Feb 8, 2026; Santa Clara, CA, USA;General view down the line of scrimmage as New England Patriots center Garrett Bradbury (65) prepares to snap the ball against the Seattle Seahawks during Super Bowl LX at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
First at FOS
September 9, 2026

NBC Sports Ditches Blended Ratings for Nielsen’s NFL Standard

The network will report its NFL audiences like other league rights holders.