Wednesday, September 23, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Expanded SEC Is the Gift That Keeps Giving for ABC

The game of the weekend for most casual college football fans will be No. 7 Tennessee at No. 12 Georgia—a matchup that yet again will likely drive a huge TV audience for ABC on Saturday night.

The Knoxville News-Sentinel

The game of the weekend for most casual college football fans will be No. 7 Tennessee at No. 12 Georgia—a matchup that has big implications around the new 12-team College Football Playoff, and yet again will likely drive a huge TV audience for ABC on Saturday night.

Through 11 weeks of the college football season, ABC has broadcast 12 of the top 15 most-watched games across all networks. That’s thanks to Disney’s new deal with the SEC, which expanded to 16 teams this year.

Georgia has played in the two highest-rated games so far this season: 13.2 million viewers for a win over Texas (Oct. 19) and 12 million for a loss to Alabama (Sept. 28). Tennessee played in the third-most-watched game—a win over Alabama (Oct. 19). All three were on ABC. 

The Volunteers (8–1) could likely suffer a loss and still keep their Playoff hopes alive, but a shot at the postseason would be all but over for the Bulldogs (7–2) with a third loss. That should create plenty of drama for CFB viewers, with no other matchups between ranked opponents happening Saturday night.

All Day Long

While ABC’s biggest CFB games have come in prime time, the network is also drawing big numbers in the late-afternoon window and even around noon ET kickoffs, despite tough competition from a rival network.

Fox’s Big Noon Saturday game window has drawn some monster TV ratings like 9.94 million viewers for Ohio State–Penn State and 9.35 million for Michigan-Texas, but ABC has six of the 10 largest noon ET audiences this season, according to Sports Media Watch, albeit with much lower ceilings. Last Saturday, a 49–17 Texas victory over Florida was the most-watched noon game with 3.9 million viewers.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB Raises PE Ownership Limit to 20%

The change happened earlier this summer and wasn’t announced.

Injuries to Dart, Daniels Have Giants and Commanders Reeling

Other injured NFL quarterbacks will be back sooner.
Inglewood, CA - September 21, 2026 - SoFi Stadium: Stephen A. Smith on the field for Monday Night Countdown.
First at FOS

Stephen A. Smith Set for Multiple MNF ‘Countdown’ Appearances

Smith made his 2026 debut ahead of Rams-Giants on Monday.
Oct 23, 2021; Oxford, Mississippi, USA; Mississippi Rebels former quarterback Eli Manning speaks on what an honor it is to have his number 10 jersey retired at Mississippi during half time at Vaught-Hemingway Stadium. Mandatory Credit: Petre Thomas-USA TODAY Sports

Eli Manning Isn’t Dwelling on Lane Kiffin’s Ole Miss Exit

Manning admitted he’s thankful for Kiffin’s time in Oxford.
podcast thumbnail mobile
Front Office Sports Today

9/22/26 – Aikman Waits on ESPN, Paramount Clears Hurdle, Doc Rivers Returns to Booth

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.

‘Team Moms: Baseball’ Cast Hits Back at Critics

A new reality show puts youth baseball front and center.
David Ellison Paramount
September 21, 2026

Paramount Settles Antitrust Suit, Clearing Path for WBD Deal

The deal would have significant implications for the companies’ sports portfolios.
Sep 17, 2026; Orchard Park, New York, USA; Buffalo Bills quarterback Josh Allen (17) runs to score a touchdown against the Detroit Lions during the second half at New Highmark Stadium. Mandatory Credit: Gregory Fisher-Imagn Images
September 21, 2026

Amazon’s TNF Opener Averages 18.6 Million Viewers, Up 5%

The streamer had a strong beginning to its 2026 schedule.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
Cleveland Browns coach Todd Monken address the media during day 12 of training camp, Aug. 11, 2026, in Berea, Ohio.
Opinion
September 21, 2026

Browns’ Todd Monken Wise to Use Mike Tomlin As a Media Motivator

The Browns upset the Buccaneers 24–19 on Sunday.
Oct 7, 2024; Kansas City, Missouri, USA; NFL hall of fame Troy Aikman prior to a game between the New Orleans Saints and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium. Mandatory Credit: Jay Biggerstaff-Imagn Images
September 21, 2026

No Troy Aikman–ESPN Extension Imminent Despite Joe Buck Deal

Aikman is currently in the final year of his ESPN contract.
Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.
September 17, 2026

College Football’s London Debut Brings Big Opportunity for Fox

Kansas and Arizona State are facing off at Wembley Stadium.
Brian Windhorst ESPN
September 17, 2026

Brian Windhorst Discusses Global Podcast Tour, LeBron’s Fanatics Deal

Windhorst also discussed the Clippers’ punishment and LeBron’s potential commute.