Friday, August 28, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

Expanded SEC Is the Gift That Keeps Giving for ABC

The game of the weekend for most casual college football fans will be No. 7 Tennessee at No. 12 Georgia—a matchup that yet again will likely drive a huge TV audience for ABC on Saturday night.

The Knoxville News-Sentinel

The game of the weekend for most casual college football fans will be No. 7 Tennessee at No. 12 Georgia—a matchup that has big implications around the new 12-team College Football Playoff, and yet again will likely drive a huge TV audience for ABC on Saturday night.

Through 11 weeks of the college football season, ABC has broadcast 12 of the top 15 most-watched games across all networks. That’s thanks to Disney’s new deal with the SEC, which expanded to 16 teams this year.

Georgia has played in the two highest-rated games so far this season: 13.2 million viewers for a win over Texas (Oct. 19) and 12 million for a loss to Alabama (Sept. 28). Tennessee played in the third-most-watched game—a win over Alabama (Oct. 19). All three were on ABC. 

The Volunteers (8–1) could likely suffer a loss and still keep their Playoff hopes alive, but a shot at the postseason would be all but over for the Bulldogs (7–2) with a third loss. That should create plenty of drama for CFB viewers, with no other matchups between ranked opponents happening Saturday night.

All Day Long

While ABC’s biggest CFB games have come in prime time, the network is also drawing big numbers in the late-afternoon window and even around noon ET kickoffs, despite tough competition from a rival network.

Fox’s Big Noon Saturday game window has drawn some monster TV ratings like 9.94 million viewers for Ohio State–Penn State and 9.35 million for Michigan-Texas, but ABC has six of the 10 largest noon ET audiences this season, according to Sports Media Watch, albeit with much lower ceilings. Last Saturday, a 49–17 Texas victory over Florida was the most-watched noon game with 3.9 million viewers.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 8, 2025; Memphis, Tennessee, USA; Memphis Grizzlies forward Cedric Coward (23) drives to the basket as Boston Celtics guard RJ Luis Jr. (12) defends during the fourth quarter at FedExForum

College Basketball In Crosshairs of Pro-Athlete Eligibility Chaos

The Big 12, SEC, and ACC have extended bans to include basketball.
First at FOS

Good Good Golf Pulls Out of PGA Tour Sponsorship

The Austin event was to be called the Good Good Championship.

Callaway Drops Good Good Golf After Ad Fallout

Callaway and Good Good first partnered in 2023.
Aug 13, 2026; Metairie, LA, USA; Detailed view of the NFL logo on the football during a joint scrimmage between the New Orleans Saints and the Jacksonville Jaguars during at Ochsner Sports Performance Center

NFL Won’t Reach Prediction-Market Deals Before Start of Season

“I would be incredibly shocked if anything at all happens this season.”
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Tennis Star Jess Pegula on WTA Sex Testing & More

0:00

Featured Today

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
Dec 21, 2024; Columbus, Ohio, USA; ESPN cast, from left, Desmond Howard, Rece Davis, Pat McAfee, Nick Saban, Lee Corso and Kirk Herbstreit sit on the set of College GameDay prior to the College Football Playoff first round game between the Ohio State Buckeyes and Tennessee Volunteers in Columbus at Ohio Stadium. Mandatory Credit: Adam Cairns-Imagn Images via the USA Today Network
August 26, 2026

ESPN Replaces Lead ‘College GameDay’ Producer in Shakeup

Matthew Garrett takes over as the show’s new EP.
Feb 2, 2026; San Francisco, CA, USA; Los Angeles Rams linebackers Byron Young (0) and Jared Verse (8) pose during NFC practice at the NFL Flag Fieldhouse at Moscone Center South Building. Mandatory Credit: Kirby Lee-Imagn Images
August 27, 2026

TV Ratings Help Explain Why the NFL Killed the Pro Bowl

Average viewership fell by 57% in one year and 70% in four years.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Michael Jordan NBC
Exclusive
August 26, 2026

Michael Jordan Not Expected to Return to NBC’s NBA Coverage

Jordan served as a special contributor for the network last season.
August 26, 2026

Sky–Fever Game With Freedom Ejection Was WNBA’s Most Watched in Years

Enes Kanter Freedom was removed from Wintrust Arena at Sunday’s game.
ESPN College Football Broadcast
Exclusive
August 26, 2026

ESPN Removing BottomLine Ticker on College Football Games

ESPN has previously removed the ticker from College Football Playoff games.
August 26, 2026

Paramount-WBD Merger Fight Splits Red States and Blue States

Iowa’s AG took aim at her counterpart in California.