• Loading stock data...
Monday, March 16, 2026

Expanded SEC Is the Gift That Keeps Giving for ABC

The game of the weekend for most casual college football fans will be No. 7 Tennessee at No. 12 Georgia—a matchup that yet again will likely drive a huge TV audience for ABC on Saturday night.

The Knoxville News-Sentinel

The game of the weekend for most casual college football fans will be No. 7 Tennessee at No. 12 Georgia—a matchup that has big implications around the new 12-team College Football Playoff, and yet again will likely drive a huge TV audience for ABC on Saturday night.

Through 11 weeks of the college football season, ABC has broadcast 12 of the top 15 most-watched games across all networks. That’s thanks to Disney’s new deal with the SEC, which expanded to 16 teams this year.

Georgia has played in the two highest-rated games so far this season: 13.2 million viewers for a win over Texas (Oct. 19) and 12 million for a loss to Alabama (Sept. 28). Tennessee played in the third-most-watched game—a win over Alabama (Oct. 19). All three were on ABC. 

The Volunteers (8–1) could likely suffer a loss and still keep their Playoff hopes alive, but a shot at the postseason would be all but over for the Bulldogs (7–2) with a third loss. That should create plenty of drama for CFB viewers, with no other matchups between ranked opponents happening Saturday night.

All Day Long

While ABC’s biggest CFB games have come in prime time, the network is also drawing big numbers in the late-afternoon window and even around noon ET kickoffs, despite tough competition from a rival network.

Fox’s Big Noon Saturday game window has drawn some monster TV ratings like 9.94 million viewers for Ohio State–Penn State and 9.35 million for Michigan-Texas, but ABC has six of the 10 largest noon ET audiences this season, according to Sports Media Watch, albeit with much lower ceilings. Last Saturday, a 49–17 Texas victory over Florida was the most-watched noon game with 3.9 million viewers.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Judge Tosses Mark Gastineau’s $25M Suit Over ESPN Documentary

Gastineau consented to use of his name and likeness, the judge ruled.
Nov 28, 2025; Philadelphia, Pennsylvania, USA; Chicago Bears cornerback Nahshon Wright (26) celebrates after recovering a fumble against the Philadelphia Eagles during the third quarter of the game at Lincoln Financial Field. Mandatory Credit: Eric Hartline-Imagn Images

Record 25 NFL Players Earn $1 Million in Performance Pay

New Jets cornerback Nahshon Wright received the most bonus money.
Sep 23, 2025; Minneapolis, Minnesota, USA; A general view of a game ball on the court in a game between the Phoenix Mercury and Minnesota Lynx during game two of the second round for the 2025 WNBA Playoffs at Target Center

WNBA CBA Talks, Day 7: ‘We’re Still Working’

Negotiations resumed 11 hours after Sunday’s session ended at 3 a.m.

Inside the Conference Fight That Left Louisiana Tech With 20 Games

Both conferences have released schedules, including the Bulldogs.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Auburn head coach Bruce Pearl and his No.1 Tigers celebrate after 94-78 win over Kentucky -- the first win at Rupp Arena since 1988 in SEC basketball Saturday afternoon in Lexington, Kentucky March 1, 2025

Bruce Pearl Emerges as Selection Sunday Villain

The ex-Auburn coach had a tough time hiding his pro-Tigers bias.
Oct 19, 2025; Santa Clara, California, USA; NBC Sports commentator Tony Dungy after the game between the San Francisco 49ers and the Atlanta Falcons at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
March 13, 2026

Why Ex-NFL Coaches Are No Longer Surefire Media Stars

Tony Dungy’s departure from NBC is the latest example of an emerging trend.
Roberto Valenzuela, Jr. and Xander Zayas fight for the NABO/ NABF Junior Middleweight Titles live on ESPN during a Top Rank bout at the American Bank Center on Friday, Sept. 15, 2023, in Corpus Christi, Texas. Zayas won by technical knockout in the fifth round.
March 16, 2026

DAZN Nears Deal With Top Rank

Top Rank’s previous deal with ESPN expired last year.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Mar 12, 2026; Ponte Vedra Beach, Florida, USA; Lee Hodges plays his tee shot to the 17th hole during the first round of THE PLAYERS Championship golf tournament.
March 13, 2026

Golf Channel Not Interested in PGA Tour Acquisition As Changes Loom

The PGA Tour acquiring Golf Channel has been discussed frequently.
Dec 2, 2025; Waco, Texas, USA; Sacramento State Hornets head coach Mike Bibby speaks with Sacramento State Hornets guard Mikey Williams (1) during a break in play during the first half against the Baylor Bears at Paul and Alejandra Foster Pavilion. Mandatory Credit: Chris Jones-Imagn Images
exclusive
March 12, 2026

Roku to Release Sac State Docuseries

Ex-NBA star Mike Bibby is the Hornets’ head coach.
Mar 7, 2026; Las Vegas, Nevada, UNITED STATES; Donte Johnson (red gloves) fights Cody Brundage (blue gloves) during UFC 326 at T-Mobile Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images
March 11, 2026

UFC Touts Ratings Success of CBS Debut

A portion of UFC 326 was simulcast on CBS last Saturday.
March 11, 2026

NFL Dominates Thanksgiving Week—and Wants Another Night

The league looks to expand its presence over the highly watched holiday.