Wednesday, September 2, 2026

Euro 2024 Kicks Off With Record Demand and Streaming Issues

  • There are 24 nations competing in 10 cities throughout the host country.
  • More than 2.7 million tickets are available for the tournament.
Kirby Lee-USA TODAY Sports

UEFA Euro 2024 is off and running, and by the end of Tuesday, all 24 competing nations will have played one match in what could be a historic tournament. Organizers are anticipating potential record attendance for the European football championship taking place in Germany, with ticket sales pacing ahead of the all-time-high 2,427,303 fans that made it to Euro ’16 games in France.

Ten German cities are hosting matches this month, led by high-capacity Bundesliga venues in Berlin (71,000), Munich (66,000), and Dortmund (62,000). UEFA said there were more than 50 million ticket requests for Euro 2024, representing the event’s highest demand ever. In total, 2.7 million tickets are available, with 2.3 million already being shelled out to the general public and fans of participating teams.

Germany drew more than 65,000 fans for its opening win over Scotland in Munich. The host will play Hungary on Wednesday in Stuttgart, where the stadium holds 51,000 people. Group play runs until June 26, before a knockout round that will conclude July 14.

Now Streaming …

The Euros bring plenty of morning and midday matches for soccer fans in the U.S. to watch. Fox Sports has the tournament’s media rights Stateside, with most games airing on the main over-the-air network or FS1 cable channel. 

But five match broadcasts were sublicensed to FuboTV, which has irked some fans for a variety of reasons. Beyond having to sign up for the $79.99 monthly streaming service to watch those games, Fubo’s first Euros stream had technical issues with the scoreboard graphic.

Next Up

After the soccer wraps in Germany next month, UEFA has already awarded hosting duties for the next two iterations of the Euros. Multiple countries will be involved in both upcoming editions, part of a growing trend of joint bids dominating international soccer tournaments. 

In 2028, Ireland will host alongside its U.K. neighbors in England, Scotland, Wales, and Northern Ireland. In ’32, the Euros will be played in Italy and Turkey.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

UEFA Takes FIFA, Kushner Company to Court Over World Cup Scheme

The battle between FIFA and UEFA is heading to court.
Mark Walter, CEO of Guggenheim Partners, speaks during a reception hosted by U.S. President Donald Trump for the reigning Major League Baseball (MLB) World Series champion Los Angeles Dodgers in the Rose Garden at the White House, Washington, D.C., U.S., July 23, 2026.

Walter’s Company Says There’s No Fraud, No Victim, and No Fire Sale

TWG Global insists the Dodgers are not up for grabs.

Europe Set to Drop FIFA Boycott Ahead of Women’s U-20 World Cup

The tournament was set to be the first hit by the boycott.
Exclusive

NWSL’s Stars Will Return to Northwestern Lakeside Stadium

The NWSL club originally sought to play in the new Ryan Field.
podcast thumbnail mobile
Front Office Sports Today

9/2/26 – Kroenke Buys Angels, LSU-SEC Court Showdown, Cubs’ TikTok Rom-Com

0:00

Featured Today

Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Aug 8, 2026; Miami, Florida, USA; Los Angeles Angels hats and gloves sit in the dugout against the Miami Marlins during the fifth inning at loanDepot Park. Mandatory Credit: Rhona Wise-Imagn Images

Kroenke Inherits Uncertain Angels TV Network, Stadium Fight

The incoming owner is also inheriting the recently rebranded RSN.
Aug 23, 2026; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) calls out a foul ball at the bottom of the fourth inning against the Pittsburgh Pirates at Dodger Stadium. Mandatory Credit: William Navarro-Imagn Images
September 1, 2026

MLB Season Attendance Set for Fourth Consecutive Increase

The league eyes its first four-year run of growth since 2004–07.
September 1, 2026

PGA of America CEO Talks Record Frisco Sales, Ryder Cup Future

Momentum is building for the 2027 PGA Championship in Frisco.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
September 1, 2026

LIV Golf’s Next Steps: Bankruptcy, Investor Talks, Contract Buyouts

Many players still have years left on their contracts.
August 31, 2026

PGA Tour Revamping Fan Code of Conduct Amid Betting Concerns

Several players have raised concerns about sports betting’s impact on the game.
August 31, 2026

US Open Ticket Prices Surge for Alex Eala’s Night Session

USTA’s CEO acknowledged the tournament’s rising prices in a press conference Saturday.
August 30, 2026

Scheffler Breaks Tiger’s PGA Tour Earnings Record, Wins FedEx Cup

Scheffler has led the Tour in prize money for five consecutive seasons.