• Loading stock data...
Tuesday, September 16, 2025

Endeavor Confirms PGA Tour Investment Bid

  • The PGA Tour has been receiving unsolicited investment interest from U.S. entities.
  • Saudi Arabia’s Public Investment Fund has a framework agreement with the Tour.
Adam Hagy-USA TODAY Sports

Where there’s smoke, there’s usually fire — and the world of pro golf now has some confirmation.

In recent weeks, reports have surfaced about new investors showing interest in partnering with the PGA Tour, which earlier this year signed a framework agreement with Saudi Arabia’s Public Investment Fund to pump billions of dollars into professional golf.

One of the companies mentioned was Endeavor, whose CEO Ari Emanuel publicly confirmed that an official bid was submitted on Oct. 5. However, he wouldn’t detail how much money is involved, what size stake of the new PGA Tour Enterprises commercial entity Endeavor’s seeking to acquire, or whether its bid would add to or replace the PIF deal.

But Emanuel did say he thought that there were seven other bidders in the process. Fenway Sports Group and Arctos Sports Partners have been reported as other interested investors — which means at least five other investment entities are trying to partner with the PGA Tour.

“I think we could add to it what we’ve added to all of our sports,” Emanuel said. 

Endeavor — a publicly traded company with a market cap of $9.35 billion — just merged its UFC promotion with WWE to form TKO Group Holdings, which is valued at $21 billion. Its stock price currently sits at just under $20, which is close to an all-time low since its IPO in 2021.

The company also owns the Professional Bull Riders traveling competition.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

January 5, 2025; Maui, Hawaii, USA; Hideki Matsuyama hits his fairway shot on the 13th hole during the final round of The Sentry golf tournament at Plantation Course at Kapalua.

PGA Tour’s January Season Opener in Jeopardy With Kapalua Closed

The Plantation Course in Maui won’t reopen until at least Nov. 1.

Greg Norman Leaves LIV As Golf World Continues to Shift

Norman relinquished the league’s CEO role in January.

Trump’s Golf Empire Grows With 5th Big Tournament in 2 Years

The DP World Tour is heading to Trump International Golf Links Ireland.

Ryder Cup Boost Hitting This Week’s PGA, European Tour Events

The Procore Championship and BMW PGA Championship are benefiting.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 14, 2025; Bridgeview, Illinois, USA; Portland Thorns FC midfielder Olivia Moultrie (13) kicks the ball past Chicago Stars FC defender Sam Staab (3) during the second half of a match at SeatGeek Stadium.

NWSL Beefs Up Media Deal With More CBS, ESPN, Adds Victory+

The NWSL has been locked into its existing deal since last year.
September 15, 2025

Tush Push Debate Heats Up in Eagles Win, Ex-NFL Rules Chief Sounds..

The Eagles are continuing to run the quarterback-sneak play.
Sep 14, 2025; Las Vegas, Nevada, USA; Las Vegas Aces guard Jewell Loyd (24) gestures to a teammate after scoring against the Seattle Storm in the first quarter during game one of round one for the 2025 WNBA Playoffs at Michelob Ultra Arena.
September 15, 2025

Aces Surge From Collapse to Contention With Dynasty at Stake

The turnaround started after a 53-point loss to the Minnesota Lynx.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
September 14, 2025

Most NFL Home Teams Opt to Honor Charlie Kirk Before Games

Several NFL teams playing at home on Sunday recognized the late activist. Some did not.
September 14, 2025

Crawford-Alvarez Bout Draws Biggest Crowd in Vegas Boxing History

Record attendance, a big gate, and growing ambitions mark the high-profile bout.
September 14, 2025

Low-Payroll Brewers Buck the Math, Clinch First MLB Playoff Berth

Milwaukee continues to defy its market size and economic constraints.
Sep 11, 2025; Minneapolis, Minnesota, USA; Minnesota Lynx forward Napheesa Collier (24) dribbles past Golden State Valkyries forward Janelle Salaun (13) in the second half at Target Center.
September 12, 2025

As WNBA Grows, Engelbert Says Its Playoff Field Won’t for a While

Eight of thirteen WNBA teams made the playoffs this year.