• Loading stock data...
Thursday, April 3, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Endeavor Confirms PGA Tour Investment Bid

  • The PGA Tour has been receiving unsolicited investment interest from U.S. entities.
  • Saudi Arabia’s Public Investment Fund has a framework agreement with the Tour.
Adam Hagy-USA TODAY Sports

Where there’s smoke, there’s usually fire — and the world of pro golf now has some confirmation.

In recent weeks, reports have surfaced about new investors showing interest in partnering with the PGA Tour, which earlier this year signed a framework agreement with Saudi Arabia’s Public Investment Fund to pump billions of dollars into professional golf.

One of the companies mentioned was Endeavor, whose CEO Ari Emanuel publicly confirmed that an official bid was submitted on Oct. 5. However, he wouldn’t detail how much money is involved, what size stake of the new PGA Tour Enterprises commercial entity Endeavor’s seeking to acquire, or whether its bid would add to or replace the PIF deal.

But Emanuel did say he thought that there were seven other bidders in the process. Fenway Sports Group and Arctos Sports Partners have been reported as other interested investors — which means at least five other investment entities are trying to partner with the PGA Tour.

“I think we could add to it what we’ve added to all of our sports,” Emanuel said. 

Endeavor — a publicly traded company with a market cap of $9.35 billion — just merged its UFC promotion with WWE to form TKO Group Holdings, which is valued at $21 billion. Its stock price currently sits at just under $20, which is close to an all-time low since its IPO in 2021.

The company also owns the Professional Bull Riders traveling competition.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Money Talks, Dodgers Win: L.A.’s Historic Start Fuels Payroll Debate

A perfect 7–0 start combines with an unprecedented luxury-tax payroll.

This Year’s Masters Features Smallest LIV Golf Contingent Yet

There are 12 LIV players set to compete in Augusta.

March Madness Ratings Dip After Record Start: Will Final Four Deliver?

Viewership had been at a record pace through the opening rounds.

Featured Today

Dec 27, 2024; San Jose, California, USA; San Jose Sharks center Macklin Celebrini (71) skates during warm ups before their game against the Vegas Golden Knights at SAP Center at San Jose

Macklin Celebrini and the Sharks Rookies Have Brought Good Vibes to a..

The rookie’s arrival has boosted spirits incongruously high inside the flagging franchise.
Mar 26, 2025; Indianapolis, Indiana, USA; Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.
April 1, 2025

The Creator Behind the LeBron ‘Glazing’ Trend Sweeping TikTok

FOS spoke to TikTok user OkaySpade who made the original song.
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion
April 1, 2025

Inside the 24-Hour NIL March Madness Deals

Some of the most viral partnerships come together overnight.
Seattle Kraken
April 1, 2025

Samantha Holloway Is Seattle’s NHL Present—and Hopeful NBA Future

Samantha Holloway is steering the Kraken and hoping to revive pro hoops.
Jessica Pegula

Jessica Pegula on Tennis: Pay, Saudi Deals, and Women’s Sports Boom

Pegula wants tennis players to receive more prize money.
Los Angeles Golf Club owners Alexis Ohanian and Serena Williams cheer for their team against the New York Golf Club during the TGL semifinal match at SoFi Center on March 17, 2025, in Palm Beach Gardens, Florida.
exclusive
April 1, 2025

Alexis Ohanian Bid on NFL Flag Football, Serena Williams Exploring Franchise

Ohanian is the first known bidder for the flag football leagues.
Kelly Coleman, pro bat lead operator, inspects a torpedo bat after it comes out of a baseball bat lathe at the Louisville Slugger Museum & Factory in Louisville, Ky. on Mar. 31, 2025.
April 2, 2025

‘Torpedo’ Bat Sales Boom As Debate Rages About Effectiveness

Several manufacturers report historic interest in the much-debated bat design.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
April 1, 2025

Goodell, Owners Signal 18-Game NFL Season Is Coming—Eventually

The idea of a longer schedule ties into several other league initiatives.
Laney-Hamilton
April 1, 2025

WNBA Champion Missing Season Shows Risks and Kinks of Unrivaled

The Liberty have six weeks to make a decision on Betnijah Laney-Hamilton.
Nov 10, 2024; Munich, Germany; The NFL shield logo at midfield during the 2024 NFL Munich Game at Allianz Arena.
April 1, 2025

NFL’s Global Ambitions Now Extend to Abu Dhabi

Three teams gain marketing rights to the United Arab Emirates.
April 1, 2025

NFL Tush Push Vote Has Been Pushed

Owners table a vote on the highly debated quarterback sneak play.