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Diversity Push

Under Armour Lobby
Photo Credit: Under Armour

Under Armour is the latest footwear and apparel company to debut new diversity and inclusion initiatives. This comes several weeks after Adidas and Nike unveiled their own diversity and inclusion initiatives.

Adidas said a minimum of 30% of all new positions in the U.S. will be filled with Black and Latinx people, while Nike said it would focus on ‘increasing representation at all levels of the organization,’ but did not publicly state any specific hiring goals.

Under Armour’s Diversity Initiatives Include:

  • Recognizing Juneteenth as a paid holiday starting in 2021.
  • 30% of director and above positions represented by Black, Indigenous and people of color. The company is further committing to filling 12% of those roles with Black talent specifically by 2023.
  • Tripling investment in professional development for “historically underrepresented teammates to improve retention and advancement.”
  • Executive incentive pay tied to the acceleration of the diversity and inclusion goals.