Saturday, June 27, 2026

Disney+ Losing Subscribers After Missing Out on IPL Rights

  • Disney expects to have 230-260 million subscribers by 2024.
  • One analyst thinks that number will only be around 213 million.
Disney-IPL
IPL

Disney lost streaming rights to the Indian Premier League earlier this year —and many of its subscribers could be leaving with it.

“We now expect the company to come in below its 230-260 million guidance with 213 million as Disney+ Hotstar (in India) drops down to roughly a third of subs (versus the 43% estimate previously,” MoffettNathanson analyst Michael Nathanson reported concerning the 2024 guidance.

The company added 7.9 million subscribers in its last quarter, totaling 137.7 million.

Not all is lost for Disney. Nathanson noted the company’s direct-to-consumer business will bring in a 2024 profit of $300 million — a substantial increase from the previously forecasted loss of $310 million

  • Nathanson says the increase is from “removing our estimated jump in IPL costs needed to secure the rights.”
  • Disney signed a $3 billion deal for exclusive IPL TV rights.

Price Hike

Star India, which Disney acquired in 2019, paid $2.2 billion for digital and TV rights from 2017-22. This was the first year media rights were split into separate packages. 

“We chose not to proceed with the digital rights given the price required to secure that package,” Rebecca Campbell, Disney’s chairman of international content and operation, said.

Viacom18, a joint venture between Reliance Industries, Paramount Global, and Bodhi Tree Systems, locked in the streaming rights from 2023-2027 for $2.6 billion.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

UFC’s Freedom 250 Draws 17 Million Viewers

The event was available exclusively on Paramount+. 
Jun 13, 2026; San Antonio, Texas, USA; New York Knicks guard Jalen Brunson holds the Finals MVP trophy during the championship celebration after game five of the 2026 NBA Finals against the San Antonio Spurs at Frost Bank Center. Mandatory Credit: Geoff Burke-Imagn Images

Knicks-Spurs Draws Most-Watched NBA Finals Since 1998

The Knicks’ series-clinching Game 5 attracted 24.5 million viewers.

Trump Administration Signs Off on Paramount-WBD Merger

The DOJ blessed the highly controversial pact Friday. 

Knicks-Spurs Game 2 Notches Another Viewership Win for ABC

The latest viewership figure extended a heady run for Disney.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Tracy McGrady on Buying ABCD Camp, Investing in the Bills & More.

0:00

Featured Today

June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images

Ex-SportsCenter Anchor Max McGee Breaks Silence on ESPN Firing

McGee said he was fired following an HR investigation.
June 26, 2026

Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season

Races on Prime Video averaged 2.29 million viewers this year.
Jun 25, 2026; Inglewood, California, USA; USMNT midfielder Weston McKennie (8) in the first half against Turkey during a Group D match in the 2026 FIFA World Cup at Los Angeles Stadium. Mandatory Credit: Kirby Lee-Imagn Images
June 26, 2026

Fox Predicts a USMNT World Cup Final Would Rival NFL Ratings

Fox’s Mike Mulvihill predicted a potential audience of 50 million.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
June 25, 2026

NBC’s John Fanta: College Hoops ‘Has Never Been Stronger’

The NBC broadcaster said the college basketball product has never been better.
Feb 7, 2022; Westlake Village, CA, USA; ESPN reporter Dianna Russini at Los Angeles Rams Super Bowl LVI Opening Night at Oaks Christian High School. Mandatory Credit: Kirby Lee-USA TODAY Sports
June 25, 2026

NYT Russini Story Only Raises More Questions

Is The Athletic’s investigation into Russini’s work nearing its end?
June 25, 2026

U.S. Open Draws 5.5M Viewers, Still Trails PGA Championship

Sunday’s audience peaked at 9.3 million viewers.
Jay Williams ESPN NBA Draft
Exclusive
June 24, 2026

Jay Williams: Viral Draft Moment Was ‘Extremely Uncomfortable’

Williams’s draft co-hosts joked about his career-ending injury.