Friday, September 4, 2026
The FOS App is Live Download It Now

DeVonta Smith Poised For Gainful Career After Heisman Win

Kent Gidley/Heisman Trophy Trust via USA TODAY Sports

Alabama wide receiver DeVonta Smith was announced as the winner of the 2020 Heisman Trophy last night, setting him up for a lucrative career.

Smith beat out his own quarterback Mac Jones for the Heisman, and is the first wide receiver to win the award since 1991; 20 quarterbacks have won since then.

The 22-year-old also won the Paul Hornung Award, recognizing him as college football’s most versatile player.

Back in 2014, ESPN estimated that winning the Heisman alone was worth a minimum of $800,000 over the course of the winner’s lifetime. 

In many cases, the winner goes on to sign a monster rookie contract in the NFL.

Recent Heisman Winner Rookie Deals: 

  • Joe Burrow, 2019: No. 1 draft pick, four-year, $36.1 million deal with the Cincinnati Bengals
  • Kyler Murray, 2018: No. 1 draft pick,  four-year, $35 million deal with the Arizona Cardinals
  • Baker Mayfield, 2017: No. 1 draft pick, four-year, $32 million deal with the Cleveland Browns

Players aren’t the only ones who benefit.

Baylor University generated an estimated $250 million from donations, ticket sales, licensing fees and sponsorship deals after Robert Griffith III won the Heisman in 2011. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Breaking

Louisiana Judge Sides With Players in Eligibility Fight

The ruling allows players to go from the NFL to college rosters.

Meet the Seahawks’ New Minority Owners

There are multiple PE, VC, and AI investors.

UNC GM Michael Lombardi Resigns As Investigation Continues

Lombardi was a longtime confidant of Bill Belichick in their NFL days.
Jan 23, 2020; Kissimmee, Florida, USA; ESPN NFL Countdown analyst Dianna Russini poses during AFC practice at ESPN Wide World of Sports. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive

Dianna Russini ‘Absolutely’ Planning Sports Media Comeback

Multiple outlets have publicly stated they’d be willing to hire her.
podcast thumbnail mobile
Front Office Sports Today

9/3/26 – Clippers-Kawhi Penalized, Tiger’s DUI Plea, Schrager’s ESPN Show

0:00

Featured Today

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Aug 6, 2026; Toronto, Ontario, Canada; Jessica Pegula (USA) reacts after winning the first set against Kamilla Rakhimova (UZB) during third round play at Sobeys Stadium.

Pegula: Influencers Have Become ‘A Little Too Much’ at US Open

Pegula said she also can appreciate what influencers can bring to the sport.
August 31, 2026

Pro Tennis Players Say Bring On the Influencers

“I love that they bring this fresh eye on tennis.”
September 2, 2026

NBA Finds Clippers Violated Salary Cap, Bans Ballmer for a Year

The Clippers were fined $30 million.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
August 31, 2026

Aging Legends Face Uncertain Futures After US Open Losses

Novak Djokovic said he’s struggled with a health issue all year.
August 31, 2026

Maja Chwalińska No Longer Has Trouble Affording Hotels

Chwalińska makes her US Open main draw debut Monday.
August 30, 2026

Colts’ Keenan Allen Arrested on OWI Charges

He faces potential NFL suspension.
Aug 23, 2026; Cincinnati, OH, USA; Jessica Pegula (USA) returns a shot against Coco Gauff (USA) during the finals of the Cincinnati Open at Lindner Family Tennis Center. Mandatory Credit: Aaron Doster-Imagn Images
August 28, 2026

Tennis Stars Excited About Grand Slam Council, Details Remain Sparse

Jessica Pegula says the main issue remains players’ revenue share.