Saturday, August 22, 2026

DeVonta Smith Poised For Gainful Career After Heisman Win

Kent Gidley/Heisman Trophy Trust via USA TODAY Sports

Alabama wide receiver DeVonta Smith was announced as the winner of the 2020 Heisman Trophy last night, setting him up for a lucrative career.

Smith beat out his own quarterback Mac Jones for the Heisman, and is the first wide receiver to win the award since 1991; 20 quarterbacks have won since then.

The 22-year-old also won the Paul Hornung Award, recognizing him as college football’s most versatile player.

Back in 2014, ESPN estimated that winning the Heisman alone was worth a minimum of $800,000 over the course of the winner’s lifetime. 

In many cases, the winner goes on to sign a monster rookie contract in the NFL.

Recent Heisman Winner Rookie Deals: 

  • Joe Burrow, 2019: No. 1 draft pick, four-year, $36.1 million deal with the Cincinnati Bengals
  • Kyler Murray, 2018: No. 1 draft pick,  four-year, $35 million deal with the Arizona Cardinals
  • Baker Mayfield, 2017: No. 1 draft pick, four-year, $32 million deal with the Cleveland Browns

Players aren’t the only ones who benefit.

Baylor University generated an estimated $250 million from donations, ticket sales, licensing fees and sponsorship deals after Robert Griffith III won the Heisman in 2011. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 18, 2024; Boulder, Colorado, USA; General view of a Fox Sports broadcast microphone before the game between the Oregon Ducks against the Colorado Buffaloes at the CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Exclusive

Steven Ruiz Leaving The Ringer for Fox Sports

Ruiz had been with The Ringer since 2021.

Appeals Court Pauses Fifth Year of Eligibility Order

An appeals court has yet to make a final decision.
LSU Tigers head football coach Lane Kiffin talking with Quarterback Husan Longstreet 8 at LSU Football practice. August 18, 2026.

College Football Landscape Fueled by New Off-Field Drama

Five major storylines are shaping college football’s new business landscape.
Aug 6, 2026; Canton, Ohio, USA; The NFL shield logo on the field before the Carolina Panthers and Arizona Cardinals play at Tom Benson Hall of Fame Stadium. Mandatory Credit:
Exclusive

The Athletic in Talks to Provide Content to NFL Media Properties

Such content could appear on NFL.com and the NFL+ app.
podcast thumbnail mobile
Front Office Sports Today

8/21/26 – Jeanie Buss’s Ownership Battle, US Open’s Record Purse, Harden Hits $500M

0:00

Featured Today

Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
August 20, 2026

Carlos Alcaraz to Return at US Open After Four-Month Absence

It’s not yet clear if Jannik Sinner will join him.
Sep 7, 2025; Flushing, NY, USA; Jannik Sinner (ITA) reacts against Carlos Alcaraz (ESP) (not pictured) during the final of mens singles at Billie Jean King National Tennis Center.
August 21, 2026

Jannik Sinner Announces He Will Miss the US Open

Carlos Alcaraz announced Thursday that he will return at the US Open.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 19, 2026

Ogwumike to Play in Project B Despite WNBA Retirement

She will still play for Project B, the new global basketball league.
August 18, 2026

LeBron Quickly Ascending Golf Content-Creator Ranks

The NBA star started playing golf only last year.
August 17, 2026

Teams, Brands Troll Jayden Daniels After LSU Controversy

Daniels sent a cease-and-desist letter after LSU gave away his No. 5.
Exclusive
August 17, 2026

Vote Coming to Ease Tennis Stars’ Schedules

The vote will likely take place during the US Open.