Friday, July 17, 2026

DeVonta Smith Poised For Gainful Career After Heisman Win

Kent Gidley/Heisman Trophy Trust via USA TODAY Sports

Alabama wide receiver DeVonta Smith was announced as the winner of the 2020 Heisman Trophy last night, setting him up for a lucrative career.

Smith beat out his own quarterback Mac Jones for the Heisman, and is the first wide receiver to win the award since 1991; 20 quarterbacks have won since then.

The 22-year-old also won the Paul Hornung Award, recognizing him as college football’s most versatile player.

Back in 2014, ESPN estimated that winning the Heisman alone was worth a minimum of $800,000 over the course of the winner’s lifetime. 

In many cases, the winner goes on to sign a monster rookie contract in the NFL.

Recent Heisman Winner Rookie Deals: 

  • Joe Burrow, 2019: No. 1 draft pick, four-year, $36.1 million deal with the Cincinnati Bengals
  • Kyler Murray, 2018: No. 1 draft pick,  four-year, $35 million deal with the Arizona Cardinals
  • Baker Mayfield, 2017: No. 1 draft pick, four-year, $32 million deal with the Cleveland Browns

Players aren’t the only ones who benefit.

Baylor University generated an estimated $250 million from donations, ticket sales, licensing fees and sponsorship deals after Robert Griffith III won the Heisman in 2011. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nate Burleson Front Office Sports

Nate Burleson: ‘I’d Gladly Take a Pay Cut’ for CBS to Hire Travis Kelce

Burleson also had high praise for CBS’s hiring of Russell Wilson.
Michigan athletic director Warde Manuel speaks before the Frozen Four semifinals at T-Mobile Arena in Las Vegas on Thursday, April 9, 2026

Michigan Leaders Received Reports of Moore’s Affair

Former Michigan football coach Sherrone Moore was fired last December.
Former NFL Coache Jon Gruden have a laugh while attending an NFL training camp session ten at the Miller Electric Center, Tuesday, Aug. 5, 2025, in Jacksonville, Fla. [Doug Engle/Florida Times-Union]

Can Jon Gruden Reinvent Himself on Play-by-Play?

Gruden will reportedly call a Buccaneers’ preseason game next month.

Is MetLife the Right Host for the World Cup Final?

FIFA picked an outdoor afternoon final over an indoor stadium like Dallas.
podcast thumbnail mobile
Front Office Sports Today

7/17/26 – World Cup Final Preview, Bam-Herro Aftermath, LeBron’s Waiting Game

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
July 13, 2026

NBA Execs Split on Where LeBron James Will End Up

James will play a record 24th NBA season. 
July 14, 2026

DeChambeau Has Last Chance at 2026 Major Cut—With 3D-Printed Irons

LIV Golf’s biggest star continues to stay busy off the course.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Cycling - Tour de France - Stage 9 - Malemort to Ussel - Malemort, France - July 12, 2026 UAE Team Emirates - XRG's Tadej Pogacar wearing the yellow jersey, UAE Team Emirates - XRG's Isaac Del Toro wearing the white jersey and Team Visma | Lease a Bike's Jonas Vingegaard wearing the polka-dot jersey in action as a spectator dressed in a costume cheers on during stage 9
July 13, 2026

Tadej Pogačar Says Heat Demands Tour de France Overhaul

Stage 9 was cut by 18.6 miles under a red alert.
July 12, 2026

Sinner Defeats Zverev at Wimbledon, Claims $4.8M Prize

Sinner won his first Grand Slam tournament of the year.
July 11, 2026

Ohtani, Judge Both Out of MLB All-Star Game

The two superstars will miss the midseason showcase.
July 11, 2026

White Sox Take UCLA’s Roch Cholowsky No. 1 in Draft

The White Sox selected the two-time Big Ten player of the year.