DAZN Grows European Soccer Presence with Eleven Acquisition

DAZN’s latest acquisition pushes it further into the European soccer market.

The sports streaming service is buying streaming and media company Eleven, which will add the top soccer leagues in Belgium and Portugal to its offerings.

The move is expected to add $300 million in annual revenue to DAZN’s balance sheet.

• DAZN will integrate the 40,000 games streamed on Eleven each year.
• Eleven provides support for production and distribution on FIFA+, the global soccer governing body’s streaming service for the live games of more than 90 FIFA member associations.
• The companies claim that the deal gives DAZN the world’s largest portfolio of women’s soccer content.

Eleven also has a presence in Poland, Taiwan, and certain Southeast Asian countries. 

DAZN is also acquiring sports content company Team Whistle in the deal — the latter boasts over 700 million followers across all its channels.

IPO on Hold

DAZN is putting off a planned IPO to grow its reach and revenue, especially in Europe and North America. The company has signaled a pivot toward betting, bringing in former Entain CEO Shay Segev as CEO in January. 

DAZN launched its DAZN Bet sportsbook in August in the U.K., with Canada and other European and Asian markets on the horizon.

The company is not yet profitable but anticipates “significant strides” in that direction in the next 18 months.