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Meadowlark Media and DraftKings are staying in business together.
The companies have completed a new deal, sources told Front Office Sports. The arrangement will see DraftKings sponsor several of Meadowlark’s primary shows, including The Dan Le Batard Show with Stugotz, South Beach Sessions (Le Batard’s longform interview show), and Nothing Personal with David Samson (the daily sports business show from the former Marlins president). In addition to sponsoring the shows, DraftKings will be overseeing its ad sales and distribution.
Financial terms of the contract were not immediately available. Representatives for DraftKings and Meadowlark declined to comment.
One source said it is expected that Pablo Torre Finds Out, which has been all over the twists and turns of the Bill Belichick and Jordon Hudson relationship in recent weeks, will remain with Meadowlark but seek a new licensing partner.
It is a positive sign for Meadowlark’s business going forward that it has fortified around its core shows.
Meadowlark was founded in 2021 by Le Batard and former ESPN president John Skipper. DraftKings has been the presenting sponsor of Meadowlark’s programming from the start. FOS reported earlier this month that Skipper is leaving the company.
There have been some other changes with the business in recent months. God Bless Football, the podcast from Jon “Stugotz” Weiner and Billy Gil, is now independent. Shutdown Fullcast, a college football podcast from Spencer Hall, Ryan Nanni, Jason Kirk, and Holly Anderson, exited Meadowlark last year. Charlotte Wilder left Meadowlark this past January.
