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Monday, June 24, 2024

Cricket Australia Lands $1B Domestic Media Rights Extension

  • The pact runs from 2024 through the end of the 2030-31 season.
  • It covers all home men’s and women’s international matches.
Cricket Australia

Cricket Australia has secured its next domestic media rights deal. 

The national governing body for cricket has extended its domestic media rights agreement with pay-TV operator Foxtel and free-to-air TV broadcaster Seven Network in a seven-year deal worth $1 billion

  • The pact runs from 2024 through the end of the 2030-31 season.
  • It covers all home men’s and women’s international matches.
  • The Big Bash Leagues — two Twenty20 competitions — are also included.

In December, Paramount was expected to win domestic media rights with a seven-year, $1 billion bid later matched by Foxtel and Seven.

Cricket Australia landed a deal with Disney worth $250 million in July to broadcast games in India via Disney Star, a content hub within the Disney+ streaming service. 

The deal — which runs from 2024 through 2027— includes the women’s T20 World Cup, the most engaged-with women’s event in the sport’s history at 1.64 billion total views across ICC channels.


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Deal Resolves Dispute

Cricket Australia’s extension with Foxtel and Seven also ends a legal battle. 

Seven initiated court proceedings in Australia’s federal court to terminate its existing deal with Cricket Australia, claiming that the governing body had breached its contract.

In 2018, Cricket Australia signed a six-year, $794 million domestic media rights pact with Foxtel and Seven Network. Seven withdrew its legal proceedings following its latest deal.

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