• Loading stock data...
Wednesday, September 3, 2025
The biggest names in sports media. All in one room. Get your ticket now!

Comcast Invests In Future of Sports Tech

  • Comcast’s sports technology accelerator is working with a number of intriguing startups.
  • A number are focused on the future of broadcasting. Others are concerned with athlete performance.
Anthony Quintano/Design: Alex Books

In 2020, Comcast created a three-month program with Boomtown Accelerators for sports technology startups. The program’s debut class highlights potential future avenues for sports and media.

The Comcast NBCUniversal SportsTech Accelerator began as a program to help the U.S. better compete in the Olympics, which Comcast has investments in.

“Other countries, like Ireland, were outpacing us by tapping into sports technology to give athletes every competitive edge on their path to the podium,” Jenna Kurath, Comcast’s Head of Sportstech told FOS.

Startups receive $50,000 in funding plus around $1.7 million in Amazon web credits and other infrastructure benefits. In exchange, Comcast and Boomtown Accelerators split around 6% of each startup’s equity. 

The companies can work with NASCAR, the Philadelphia Flyers (owned by Comcast subsidiary Spectacor), three Olympic teams, and Comcast’s media properties including NBC Sports, Sky Sports, and the Golf Channel. 

  • Eon Media, which tracks how long brand logos are visible on a broadcast, has secured pilots with the U.S. Olympic swimming, ski and snowboarding, and cycling teams.
  • GlobalM uses an internet-based streaming network to produce live, broadcast-quality footage at a low cost. It has conducted pilots with NASCAR, the Golf Channel, and others.

Another standout is Sharper Sense, which secured a partnership with Cornell Tech at a valuation cap of $3 million. The wearable neck patch claims to use neurotechnology to enhance vision, hearing, and touch.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 13, 2025; Atlanta, GA, USA; MLB Commissioner Rob Manfred announces the pick for the Athletics pick during the MLB Draft at The Coca-Cola Roxy.

MLB Confident New Rights Will Exceed $550M ESPN Deal

MLB would redistribute rights forfeited by ESPN back in February.

Premier League Sets New Highs: $3.2B Spent, Record U.S. Viewership

The league’s transfer spending beats the rest of Europe’s Big Five combined.

NBC’s MLB Chase Built on Vision for Yearlong Sunday Night Sports

NBC Sports is gunning for a Sunday night slate rivaling “The Sopranos.”

NBA Embraces Streaming, Adds 75 National Games to 2025–26 Schedule

The NBA announced the 2025–26 regular-season schedule Thursday.

Featured Today

Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.