Colorado Star Travis Hunter Signs NIL Deal With NerdWallet

Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

• Athlete: Travis Hunter
• Sport: Football
• School: Colorado
• Brand: NerdWallet

The deal: Colorado’s dual-threat star is the first NCAA football player to sign up for personal finance company NerdWallet’s Smartest NIL Deal Ever, which requires athletes to commit to a smart money action. As part of the deal, Hunter will put 20% of the money he earns from it into a savings account. Hunter, a projected top-10 pick in the 2025 NFL draft, is third among all athletes on On3’s NIL 100 list with a valuation of $3.1 million.

NerdWallet has signed deals with two other athletes in the past—NCAA women’s basketball star JuJu Watkins and 2024 NBA draft pick Rob Dillingham.