Wednesday, April 22, 2026
    More
    College Sports

    Colorado Star Travis Hunter Signs NIL Deal With NerdWallet

    By
    Sep 18, 2024 | 03:56 pm
    UPDATED Sep 23, 2024 | 05:02 pm
    The Coloradoan

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Travis Hunter
    • Sport: Football
    • School: Colorado
    • Brand: NerdWallet

    The deal: Colorado’s dual-threat star is the first NCAA football player to sign up for personal finance company NerdWallet’s Smartest NIL Deal Ever, which requires athletes to commit to a smart money action. As part of the deal, Hunter will put 20% of the money he earns from it into a savings account. Hunter, a projected top-10 pick in the 2025 NFL draft, is third among all athletes on On3’s NIL 100 list with a valuation of $3.1 million.

    NerdWallet has signed deals with two other athletes in the past—NCAA women’s basketball star JuJu Watkins and 2024 NBA draft pick Rob Dillingham.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Gov. Andy Beshear delivers his State of the Commonwealth Wednesday night at the Thomas D. Clark Center for Kentucky History. Jan. 7, 2026
    by

    Gov. Beshear Slams Kentucky’s New $1M Job for AD
    Beshear said athletic director Mitch Barnhart’s new job has “no defined duties.”
    by

    NBA Coaching Carousel Could Shake Up College Basketball
    Dusty May and Todd Golden could get NBA coaching looks.
    Apr 18, 2026; Fort Worth, TX, USA; The University of Minnesota gymnastics team poses with their trophy after finishing in fourth place in the 2026 NCAA Women’s Gymnastics National Championships at Dickies Arena. Mandatory Credit: Jerome Miron-Imagn Images
    by

    ESPN Defends NCAA Gymnastics Broadcast After Minnesota Backlash
    Minnesota blasted ESPN for showing its routines less than other teams.
    Jan 9, 2026; Atlanta, GA, USA; Oregon Ducks tight end Jamari Johnson (9) makes catch for a touchdown against Indiana Hoosiers defensive back D'Angelo Ponds (5) during the first quarter of the 2025 Peach Bowl and semifinal game of the College Football Playoff at Mercedes-Benz Stadium.
    by

    Latest Dispute Over NIL Go Could End Any Semblance of a Salary Cap
    The heart of the current issue is over the definition of “associated entities.”

    Featured Today

    INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
    by

    Why Athletes Are Moonlighting As Sports Photographers
    Athletes are swapping courtside seats for sideline cameras.
    Quinnipiac women's varsity rugby
    April 21, 2026

    The Death of Quinnipiac Women’s Varsity Rugby
    The sudden decision at Ilona Maher’s alma mater left players blindsided.
    April 17, 2026

    The Lawyer Steering the NIL Era
    In the new era of college sports, Darren Heitner is everywhere.
    blake griffin
    April 14, 2026

    Inside Blake Griffin’s Rookie Season at Prime Video
    The six-time All-Star was initially hesitant to enter the media space.

    More in College Sports
    by

    Former Bama QB May Earn Less in NFL After Rejecting $6.5M NIL Offer
    Ty Simpson played at Alabama.
    April 20, 2026

    Top Transfer Audi Crooks Picks Oklahoma State in Surprise Move
    Crooks played her first three seasons at Iowa State.
    April 20, 2026

    The QB Class That Reshaped a New Era of College Football
    College football’s transfer portal and revenue-sharing picked up in 2025.
    Sponsored

    Why Brandon Marshall Bet on Athlete-Owned Media
    Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
    April 19, 2026

    March Madness Hero Braylon Mullins Will Stay at UConn
    The Huskies star will return for his sophomore season.
    April 17, 2026

    Cignetti: Indiana’s Title-Winning Roster Cost Well Under $40M
    Indiana defeated Miami in the CFP title game. 
    Ohio State Buckeyes quarterback Julian Sayin (10) throws during the Cotton Bowl at AT&T Stadium in Arlington, Texas for the College Football Playoff quarterfinal game against the Miami Hurricanes on Dec. 31, 2025.
    exclusive
    April 15, 2026

    Private Equity Burrows Deeper Into College Sports
    Arctos had a previously unreported stake in Learfield, sources told FOS.
    April 15, 2026

    Michaela Onyenwere Made $205K With UCLA Before WNBA Payday
    Onyenwere spent the past season as a UCLA assistant.