• Loading stock data...
Wednesday, April 1, 2026
    More
    College Sports

    Colorado Star Travis Hunter Signs NIL Deal With NerdWallet

    By
    Sep 18, 2024 | 03:56 pm
    UPDATED Sep 23, 2024 | 05:02 pm
    The Coloradoan

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Travis Hunter
    • Sport: Football
    • School: Colorado
    • Brand: NerdWallet

    The deal: Colorado’s dual-threat star is the first NCAA football player to sign up for personal finance company NerdWallet’s Smartest NIL Deal Ever, which requires athletes to commit to a smart money action. As part of the deal, Hunter will put 20% of the money he earns from it into a savings account. Hunter, a projected top-10 pick in the 2025 NFL draft, is third among all athletes on On3’s NIL 100 list with a valuation of $3.1 million.

    NerdWallet has signed deals with two other athletes in the past—NCAA women’s basketball star JuJu Watkins and 2024 NBA draft pick Rob Dillingham.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Mar 29, 2026; Washington, DC, USA; UConn Huskies head coach Dan Hurley cuts down the net after defeating the Duke Blue Devils in an Elite Eight game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
    by

    Why a Furniture Store Is Betting $50M on UConn Basketball
    Jordan’s Furniture will refund purchases if both Huskies teams make the final.
    by

    The European Agent Behind the Illinois Final Four Run
    Miško Ražnatović represents four of the Illinois “Balkan Five.” 
    by

    Top Seeds Sweep Women’s Final Four As 2025 Teams All Return
    It’s the first repeat Final Four in 30 years.
    exclusive
    by

    Alabama, Nebraska, Michigan Spent Most on CFB Private Jet Travel
    Texas A&M spent $493,000 on coach Mike Elko’s travel alone.

    Featured Today
    by

    ‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch
    Inside “the largest team shop for a team that doesn’t exist.” 
    Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
    March 28, 2026

    March Madness Coaches Debate ‘Blueblood’ in NIL Era
    The term’s meaning was up for debate at men’s March Madness.
    Maxime Vachier Lagrave
    March 25, 2026

    The Planet’s Best Chess Players Are Having Their LIV Golf Moment
    Chess’s most prestigious tournament is battling a splashy Saudi event.
    Beau Brune/LSU
    March 22, 2026

    College Athletic Departments Are Becoming Media Companies
    “There’s only so many tickets you can sell, but content is infinite.”

    More in College Sports
    by

    UConn Men, Women Reach Final Four Despite Financial Pressures
    UConn men and women both reach Final Four in rare feat.
    Feb 22, 2026; Louisville, Kentucky, USA; Louisville Cardinals guard Reyna Scott (1) celebrates after time expires against the Louisville Cardinals at KFC Yum! Center
    March 27, 2026

    UVA Shows Anyone Can Win in Women’s Basketball—at a Price
    Ohanian’s millions set a blueprint for winning in the NCAA.
    Mar 27, 2026; Washington, DC, USA; Duke Blue Devils forward Cameron Boozer (12) attempts to dribble the ball past St. John's Red Storm forward Bryce Hopkins (23) in the first half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
    March 27, 2026

    Duke vs. St. John’s: The Battle of Dueling Roster Strategies
    In the “unrestricted free agency” era, the Blue Devils won out.
    Sponsored

    Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together
    The Boozer twins have built their games, and their identities, side by side.
    Senate Capitol Hill
    March 26, 2026

    The Biggest Obstacle to a Bipartisan College Sports Bill
    Democrats favor collective bargaining as a potential solution.
    March 26, 2026

    Will Wade Returning to LSU Seven Years After ‘Strong Ass Offer’
    Wade was fired from LSU in 2022.
    March 24, 2026

    North Carolina Fires Hubert Davis, Will Pay $5.3 Million Buyout
    The school said Tuesday night it would honor the coach’s contract.
    March 24, 2026

    How March Madness Turns Into a Mid-Major Coaching Raid
    The carousel has already led more than half a dozen coaches to new homes.