Tuesday, October 6, 2026
    More
    The Biggest Names in Sports Media, All in One Room
    • -
      days
    • -
      hours
    • -
      minutes
    • -
      seconds
    Tuned In
    College Sports

    Colorado Star Travis Hunter Signs NIL Deal With NerdWallet

    By
    Sep 18, 2024 | 03:56 pm
    UPDATED Sep 23, 2024 | 05:02 pm
    The Coloradoan

    Want more from Front Office Sports
    in your search results?

    Add Front Office Sports on Google

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Travis Hunter
    • Sport: Football
    • School: Colorado
    • Brand: NerdWallet

    The deal: Colorado’s dual-threat star is the first NCAA football player to sign up for personal finance company NerdWallet’s Smartest NIL Deal Ever, which requires athletes to commit to a smart money action. As part of the deal, Hunter will put 20% of the money he earns from it into a savings account. Hunter, a projected top-10 pick in the 2025 NFL draft, is third among all athletes on On3’s NIL 100 list with a valuation of $3.1 million.

    NerdWallet has signed deals with two other athletes in the past—NCAA women’s basketball star JuJu Watkins and 2024 NBA draft pick Rob Dillingham.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Oct 1, 2026; New York, NY, USA; St. John's Red Storm head coach Rick Pitino speaks at 2026 Big East Media Day at Marriott Marquis.
    by

    St. John’s Booster Says This Year’s Team Better Make the Final Four
    Mike Repole has contributed seven-figure sums to his alma mater’s NIL program.
    Sep 5, 2026; Berkeley, California, USA; UCLA Bruins head coach Bob Chesney (center) talks to UCLA Bruins linebacker Jalen Woods (left) before the game against the California Golden Bears at California Memorial Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
    by

    UCLA’s Football Spending Spree Is Already Paying Off
    UCLA is 4–0 heading into a high-profile matchup vs. Oregon.
    by

    Northwestern Stadium Developer Explains Empty Seats
    The 35,000-seat stadium was officially sold out in its first game.
    Exclusive
    by

    Portnoy on Fox ‘Big Noon’ Exit: Ryan Day Thinks I ‘Doxxed’ Him
    Portnoy tells FOS that Ohio State pushed for his removal.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    10/6/26 – Portnoy on Fox Exit, Rays Are Hottest Ticket, LeBron’s Fanatics Helicopter Commute

    0:00

    Featured Today

    Cubs behind the scenes
    by

    Hollywood and TikTok: Sports Media’s New ‘Blueprint’
    Teams and leagues are pouring money into the quest for fans.
    October 2, 2026

    How the Baseball Cap Became a ‘Behemoth’
    The hat has become essential for athletes, fans, and the sports-agnostic.
    Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
    September 28, 2026

    Japanese Baseball Is Fighting Back Against MLB Talent Drain
    Nippon Professional Baseball is reimagining how to be a global juggernaut.
    Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
    September 25, 2026

    Trump’s Year of Sports Gets Busier With CFB, Presidents Cup
    The impact of Trump’s attendance varies across each sporting event.
    A Bar of Their Own
    September 25, 2026

    Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’
    They’re leveling up, but sustainability remains the first consideration.

    More in College Sports
    by

    New-Look Pac-12 Returns for First Week of Conference Play
    It’s a milestone many thought unlikely just three years ago.
    Arizona State hockey head coach Greg Powers watches his team as they play UMass-Lowell at Oceanside Ice Arena on Jan. 12, 2018, in Tempe.
    October 2, 2026

    ASU Commissions Independent Investigation of Hockey Workout
    Coach Greg Powers was placed on leave earlier this week.
    October 3, 2026

    NCAA Defers to ACC on Controversial Pitt–Virginia Tech Ending
    The ACC declined to comment on the play call.
    Sponsored

    Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf
    Discover how Dow and the LPGA are building a partnership with lasting impact.
    Florida Governor Ron DeSantis speaks with New York Yankees president Randy Levine as they attend a roundtable event on collegiate sports at the White House in Washington, D.C., March 6, 2026.
    Exclusive
    October 2, 2026

    SEC and Big Ten Don’t Want to Expand: Randy Levine
    Levine argued amending the conference realignment provision would be unnecessary.
    Apr 3, 2026; Phoenix, AZ, USA; Detail view of an NCAA basketball in the hoop during the second half of a semifinal of the Final Four of the women's 2026 NCAA Tournament between the UConn Huskies and the South Carolina Gamecocks at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images
    October 2, 2026

    Ohio Court Reverses Grandfathering of Athletes Into NCAA Eligibility
    Parallel litigation remains ongoing in several states.
    Dec 31, 2025; Arlington, TX, USA; A detailed view of the College Football Playoff logo on the pylon during the game between the Miami Hurricanes and Ohio State Buckeyes during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
    October 2, 2026

    ESPN’s Exclusive Window Closes Next Week As 24-Team CFP Looms
    The College Football Playoff has until Dec. 1 to expand for 2027.
    Exclusive
    October 1, 2026

    Where Does New Big East Commissioner Stand on PE?
    Commissioner Tim Brosnan told FOS that PE firms have approached the league.