Tuesday, September 8, 2026
    More
    The FOS App is Live Download It Now
    College Sports

    Colorado Star Travis Hunter Signs NIL Deal With NerdWallet

    By
    Sep 18, 2024 | 03:56 pm
    UPDATED Sep 23, 2024 | 05:02 pm
    The Coloradoan

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Travis Hunter
    • Sport: Football
    • School: Colorado
    • Brand: NerdWallet

    The deal: Colorado’s dual-threat star is the first NCAA football player to sign up for personal finance company NerdWallet’s Smartest NIL Deal Ever, which requires athletes to commit to a smart money action. As part of the deal, Hunter will put 20% of the money he earns from it into a savings account. Hunter, a projected top-10 pick in the 2025 NFL draft, is third among all athletes on On3’s NIL 100 list with a valuation of $3.1 million.

    NerdWallet has signed deals with two other athletes in the past—NCAA women’s basketball star JuJu Watkins and 2024 NBA draft pick Rob Dillingham.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    Breaking
    by

    SEC Seeks Legal Right to Expel LSU
    The conference is seeking the authority to expel LSU.
    by

    ‘Like Playing a Game in 1990’: SMU, FSU Play Amid Power Outage
    No coach-to-player helmet comms. No instant replay. But the show went on.
    by

    Big 12 Withdraws Lawsuit Against Texas Tech As New Season Begins
    Brendan Sorsby left the school shortly after the lawsuit was filed.
    by

    FCS Schools Got Paid $1M For FBS Upsets in Week 1
    Three Group of 6 (non-power conference) teams were victims on Saturday.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    9/8/26 – Big Ten Replay Controversy, Goodell’s Four-Year Extension, LeBron Picks Polymarket

    0:00

    Featured Today
    by

    Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?
    Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
    September 4, 2026

    Wild Transfer Window Shows How Premier League Towers Over Soccer
    Spending in England vastly outstripped the rest of Europe.
    September 3, 2026

    Teams Are Spending Millions to Build Luxury Locker Rooms
    It’s a recruiting pitch, a retention tool, and a seven-figure line item.
    September 1, 2026

    High School Football Sidelines Are Clogged With Content Creators
    Administrators call these amateur newcomers the “pajama paparazzi.”
    Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
    August 30, 2026

    How Alex Eala Turned the Philippines Into a Tennis Nation
    A December homecoming match could break tennis’s attendance record.

    More in College Sports
    by

    Belichick, UNC Avoid Investigation Questions With Program In Flux
    The Tar Heels had a bye week after upsetting TCU in Week 0.
    Sep 5, 2026; Baton Rouge, Louisiana, USA; LSU Tigers head coach Lane Kiffin reacts to a play against Clemson Tigers during the first half at Tiger Stadium
    September 6, 2026

    LSU’s Kiffin Era Begins With Blowout Win Amid Legal Battle
    LSU notched a decisive first win amid its brief legal detente.
    September 6, 2026

    WMU Refuses to Blame Refs, Big Ten for Last-Second Loss
    “Don’t feel sorry for us,” said head coach Lance Taylor.
    Sponsored

    Drew Weatherford’s Bet on the Youth Sports Economy
    Drew Weatherford discusses investing across the youth, college and professional levels.
    September 5, 2026

    Lane Kiffin’s Roster Decision Reverberates Across Baton Rouge
    The legal battle over eligibility was ever-present in Death Valley on Saturday.
    September 4, 2026

    College Football’s Biggest Circus Descends on Baton Rouge
    Lane Kiffin’s debut and the NFL eligibility battle are drawing national attention.
    September 3, 2026

    UNC GM Michael Lombardi Resigns As Investigation Continues
    Lombardi was a longtime confidant of Bill Belichick in their NFL days.
    Jul 23, 2026; Tampa, FL, USA; LSU Tigers head coach Lane Kiffin speaks to the press during SEC Football Kickoff Media Day at the Tampa Marriott. Mandatory Credit: Nathan Ray Seebeck-Imagn Images
    September 3, 2026

    SEC Sues LSU, Lane Kiffin Over Pro Players
    The suit accuses LSU of deliberately recruiting professional athletes.