• Loading stock data...
Tuesday, January 13, 2026

Colorado Has Coach Prime For Now. How Long Will He Stay?

  • Deion Sanders is in his first season of a five-year, $29.5 million contract.
  • Coach Prime recently said he wouldn’t be interested in a lifetime deal.
Deion Sanders smiles during press conference announcing his appointment as Colorado head coach
Ron Chenoy-USA TODAY Sports

Deion Sanders is five games into his tenure as head football coach of the Colorado Buffaloes, but some are already wondering how long he’ll stay in Boulder.

Sanders’ five-year, $29.5 million contract makes him the 32nd-highest-paid coach in college football. This week, Coach Prime was asked if he would be interested in signing a lifetime contract with Colorado.

“That’s a wonderful gesture. I love it,” Sanders said. “But I’m smart enough to know, and old and wise enough to know, that that can flip on you instantaneously.”

By all indications, Sanders won’t be a one-and-done with the Buffaloes, at the very least. The coach has pushed back on the idea that his son, Colorado quarterback Shedeur Sanders, will declare for the 2024 NFL Draft, meaning the two could have another season together in college.

On The Move?

Before joining Colorado, Sanders was the head coach at Jackson State for three seasons, following two different head coaching stints at high schools in Texas. Sanders was also an offensive coordinator for four seasons prior to that.

As an NFL player, Sanders was never with one team for more than five years, ultimately playing for five different franchises. Sanders’ MLB career took him to six different organizations.

No matter how Colorado — currently unranked with a 3-2 record — ends the season, it won’t be surprising to hear reports of other colleges trying to lure Sanders this winter. And if Coach Prime can develop a strong contender in Boulder, interest from deeper-pocketed schools will only grow for 2024 and beyond.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Miami’s CFP Run Nets $14M So Far—and Canes Keep It All

The CFP awards these funds to conferences, which distribute them to schools.
Iowa State Cyclones head coach Matt Campbell reacts during the fourth quarter against BYU at Jack Trice Stadium on Oct. 25, 2025, in Ames, Iowa.

Penn State Closes In On ISU’s Matt Campbell

Campbell has spent the past 10 seasons at Iowa State.

NFL-CFP Scheduling Clash Returns, and TNT Sports Takes Hit Again

Two Saturday NFL games in Week 16 will compete with the CFP.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.

College Basketball’s Former Pros Are Off to Extremely Slow Starts 

An NBA draft pick is averaging three points a game in college.
January 11, 2026

CFP Title Game Ticket Prices on Pace to Be Most Expensive Ever

Demand is high for the Miami-Indiana matchup.
January 11, 2026

Mark Cuban Has Questions About CFP Championship Ticket Prices

Indiana-Miami is trending to be the most expensive CFP title game ever.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 11, 2026

Marcus Freeman Won’t Be Charged for Battery After Wrestling Meet Incident

Freeman was accused of battery at his son’s wrestling match.
January 9, 2026

Billionaire-Backed Hoosiers Heading to First CFP Championship

The championship game is the culmination of a remarkable two-year run.
Oregon Ducks quarterback Bo Nix greets Phil Knight after defeating the Liberty Flames to win the Fiesta Bowl at State Farm Stadium in Glendale on Jan. 1, 2024.
January 9, 2026

Oregon-Indiana Is a Battle of Billionaire-Backed Rosters

Both schools have their richest alumni funding NIL.
January 8, 2026

Miami Earns $20M With CFP National Championship Trip

No other power conference allows schools to keep all CFP prize money.